{ "schema_version": "2.0.0", "profile_type": "canonical_brand_profile", "profile_id": "wise-brand-profile-v1", "generated_at": "2026-10-28T00:00:00Z", "language": "zh-CN", "brand": { "brand_id": "wise", "name": "Wise", "official_name": "Wise plc", "industry": "国际汇款与金融科技", "geography": "全球（总部伦敦，170 个国家运营）", "entity_status": "resolved" }, "modules": [ { "module_id": "24", "brand_id": "wise", "title": "公司概况", "title_zh": "公司概况", "category": "core", "module_status": "render", "evidence_status": "strong", "skip_reason": null, "analysis": { "field_checks": [] }, "presentation": { "blocks": [] } }, { "module_id": "25", "brand_id": "wise", "title": "品牌信息与表达", "title_zh": "品牌信息与表达", "category": "core", "module_status": "render", "evidence_status": "strong", "skip_reason": null, "analysis": { "field_checks": [] }, "presentation": { "blocks": [] } }, { "module_id": "26", "brand_id": "wise", "title": "产品／解决方案定位", "title_zh": "产品／解决方案定位", "category": "core", "module_status": "render", "evidence_status": "strong", "skip_reason": null, "analysis": { "field_checks": [] }, "presentation": { "blocks": [] } }, { "module_id": "27", "brand_id": "wise", "title": "内容策略", "title_zh": "内容策略", "category": "core", "module_status": "render", "evidence_status": "strong", "skip_reason": null, "analysis": { "field_checks": [] }, "presentation": { "blocks": [] } }, { "module_id": "28", "brand_id": "wise", "title": "优势", "title_zh": "优势", "category": "core", "module_status": "render", "evidence_status": "strong", "skip_reason": null, "analysis": { "field_checks": [] }, "presentation": { "blocks": [] } }, { "module_id": "29", "brand_id": "wise", "title": "局限与争议", "title_zh": "局限与争议", "category": "core", "module_status": "render", "evidence_status": "strong", "skip_reason": null, "analysis": { "field_checks": [] }, "presentation": { "blocks": [] } }, { "module_id": "04", "brand_id": "wise", "title": "标志与识别", "title_zh": "标志与识别", "category": "visual", "module_status": "render", 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"evidence_status": "strong", "skip_reason": null, "analysis": { "field_checks": [] }, "presentation": { "blocks": [] } }, { "module_id": "13", "brand_id": "wise", "title": "数据可视化", "title_zh": "数据可视化", "category": "visual", "module_status": "skipped", "evidence_status": "not_found", "skip_reason": "官方公开内容未披露该维度", "analysis": { "field_checks": [] }, "presentation": { "blocks": [] } }, { "module_id": "14", "brand_id": "wise", "title": "品牌特有资产", "title_zh": "品牌特有资产", "category": "visual", "module_status": "render", "evidence_status": "strong", "skip_reason": null, "analysis": { "field_checks": [] }, "presentation": { "blocks": [] } }, { "module_id": "15", "brand_id": "wise", "title": "数字触点", "title_zh": "数字触点", "category": "touchpoint", "module_status": "render", "evidence_status": "strong", "skip_reason": null, "analysis": { "field_checks": [] }, "presentation": { "blocks": [] } }, { "module_id": "16", "brand_id": "wise", "title": "印刷与出版物", "title_zh": "印刷与出版物", "category": "touchpoint", "module_status": "skipped", "evidence_status": "not_found", "skip_reason": "官方公开内容未披露该维度", "analysis": { "field_checks": [] }, "presentation": { "blocks": [] } }, { "module_id": "17", "brand_id": "wise", "title": "品牌周边", "title_zh": "品牌周边", "category": "touchpoint", "module_status": "render", "evidence_status": "strong", "skip_reason": null, "analysis": { "field_checks": [] }, "presentation": { "blocks": [] } }, { "module_id": "18", "brand_id": "wise", "title": "空间与环境", "title_zh": "空间与环境", "category": "touchpoint", "module_status": "skipped", "evidence_status": "not_found", "skip_reason": "官方公开内容未披露该维度", "analysis": { "field_checks": [] }, "presentation": { "blocks": [] } }, { "module_id": "19", "brand_id": "wise", "title": "活动与展会", "title_zh": "活动与展会", "category": "touchpoint", "module_status": "skipped", "evidence_status": "not_found", "skip_reason": "官方公开内容未披露该维度", "analysis": { "field_checks": [] }, "presentation": { "blocks": [] } }, { "module_id": "20", "brand_id": "wise", "title": "员工与内部品牌", "title_zh": "员工与内部品牌", "category": "touchpoint", "module_status": "render", "evidence_status": "strong", "skip_reason": null, "analysis": { "field_checks": [] }, "presentation": { "blocks": [] } }, { "module_id": "21", "brand_id": "wise", "title": "户外传播", "title_zh": "户外传播", "category": "touchpoint", "module_status": "render", "evidence_status": "strong", "skip_reason": null, "analysis": { "field_checks": [] }, "presentation": { "blocks": [] } } ], "sources": [ { "id": "src-0", "url": "https://medium.com/transferwise-design/going-everywhere-meet-the-new-wise-design-system-863731563f71", "title": "Going everywhere — Meet the new Wise design system（Wise Design 团队，Medium）" }, { "id": "src-1", "url": "https://wise.design/", "title": "Wise 设计系统（官方，wise.design）" }, { "id": "src-2", "url": "https://wise.com/zh-hk/blog/wise-unveils-bold-new-look", "title": "Wise 品牌换新（官方博客）" }, { "id": "src-3", "url": "https://my.feishu.cn/wiki/PmLowdSuWiTokHk6o5LcsZd7nqg", "title": "飞书文档《国际化品牌资源分析》" } ], "display": { "hero_kind": "photography_or_physical_scene", "hero_asset_id": "hero", "hero_reviewed": true }, "sidebar": { "summary": "以绿色 Fast Flag 与「账户绿」著称的国际汇款科技公司，2023 年与 Ragged Edge 完成品牌换新。" }, "list_cover": { "url": "assets/wise-cover.png", "kind": "photography_or_physical_scene" }, "package": { "analysis_path": "analysis.json", "assets_path": "assets" } }