{ "schema_version": "2.0.0", "profile_type": "canonical_brand_profile", "profile_id": "visa-brand-profile-v1", "generated_at": "2026-10-23T08:50:02.722394+00:00", "language": "zh-CN", "brand": { "brand_id": "visa", "name": "Visa", "official_name": "Visa Inc.", "official_domain": "https://www.visa.com", "industry": "支付网络", "geography": "按具体来源地区分别核实", "entity_status": "resolved", "resolution_evidence_ids": [ "e-24-s0", "e-24-s1", "e-24-s2", "e-24-visa-type" ] }, "task": { "project_background": null, "goal": "建立可追溯的品牌概况、视觉系统与应用触点资料，明确历史项目和当前官网差异。", "decision_context": null, "key_questions": [ "品牌如何解释服务与价值？", "图像、文字和界面怎样保持联系？" ], "focus_modules": [ "24", "25", "04", "05", "06", "12", "15" ], "competitive_scope": [], "time_range": { "from": "2021-01-01", "to": "2026-10-23" } }, "research_audit": { "search_logs": [ { "search_id": "q0", "module_ids": [ "24", "25", "04", "05", "06", "12", "15" ], "query": "https://www.visa.com", "query_type": "direct_source", "searched_at": "2026-10-23T08:50:02.719989+00:00", "source_scope": "官网／设计方具体页面", "result_count": 1, "result_summary": "已保存原始页面；并非该品牌全部公开资料", "source_ids": [ "s0" ] }, { "search_id": "q1", "module_ids": [ "24", "25", "04", "05", "06", "12", "15" ], "query": "https://wearemucho.com/work/visa", "query_type": "direct_source", "searched_at": "2026-10-23T08:50:02.719989+00:00", "source_scope": "官网／设计方具体页面", "result_count": 1, "result_summary": "已保存原始页面；并非该品牌全部公开资料", "source_ids": [ "s1" ] }, { "search_id": "q2", "module_ids": [ "24", "25", "04", "05", "06", "12", "15" ], "query": "https://wearemucho.com/work/visa", "query_type": "direct_source", "searched_at": "2026-10-23T08:50:02.719989+00:00", "source_scope": "官网／设计方具体页面", "result_count": 1, "result_summary": "已保存原始页面；并非该品牌全部公开资料", "source_ids": [ "s2" ] }, { "search_id": "q3", "module_ids": [ "24", "25", "04", "05", "06", "12", "15" ], "query": "https://mail.commercialtype.com/custom/visa_dialect", "query_type": "direct_source", "searched_at": "2026-10-23T08:50:02.719989+00:00", "source_scope": "官网／设计方具体页面", "result_count": 1, "result_summary": "已保存原始页面；并非该品牌全部公开资料", "source_ids": [ "visa-type" ] } ], "coverage": [ { "module_id": "24", "search_completed": false, "search_ids": [] }, { "module_id": "25", "search_completed": false, "search_ids": [] }, { "module_id": "26", "search_completed": false, "search_ids": [] }, { "module_id": "27", "search_completed": false, "search_ids": [] }, { "module_id": "28", "search_completed": false, "search_ids": [] }, { "module_id": "29", "search_completed": false, "search_ids": [] }, { "module_id": "04", "search_completed": false, "search_ids": [] }, { "module_id": "05", "search_completed": false, "search_ids": [] }, { "module_id": "06", "search_completed": false, "search_ids": [] }, { "module_id": "07", "search_completed": false, "search_ids": [] }, { "module_id": "08", "search_completed": false, "search_ids": [] }, { "module_id": "09", "search_completed": false, "search_ids": [] }, { "module_id": "10", "search_completed": false, "search_ids": [] }, { "module_id": "11", "search_completed": false, "search_ids": [] }, { "module_id": "12", "search_completed": false, "search_ids": [] }, { "module_id": "13", "search_completed": false, "search_ids": [] }, { "module_id": "14", "search_completed": false, "search_ids": [] }, { "module_id": "15", "search_completed": false, "search_ids": [] }, { "module_id": "16", "search_completed": false, "search_ids": [] }, { "module_id": "17", "search_completed": false, "search_ids": [] }, { "module_id": "18", "search_completed": false, "search_ids": [] }, { "module_id": "19", "search_completed": false, "search_ids": [] }, { "module_id": "20", "search_completed": false, "search_ids": [] }, { "module_id": "21", "search_completed": false, "search_ids": [] } ] }, "sources": [ { "source_id": "s0", "brand_id": "visa", "title": "官网：https://www.visa.com", "publisher": "Visa", "url": "https://www.visa.com", "local_path": "assets/sources/source-0.html", "source_type": "official_website", "authority_tier": "A", "published_at": null, "accessed_at": "2026-10-23T08:50:02.719989+00:00", "language": "en", "notes_internal": "保留实际地区跳转；历史项目不等同现行规范。" }, { "source_id": "s1", "brand_id": "visa", "title": "设计方项目：https://wearemucho.com/work/visa", "publisher": "wearemucho.com", "url": "https://wearemucho.com/work/visa", "local_path": "assets/sources/source-1.html", "source_type": "creator_case_study", "authority_tier": "A", "published_at": null, "accessed_at": "2026-10-23T08:50:02.719989+00:00", "language": "en", "notes_internal": "保留实际地区跳转；历史项目不等同现行规范。" }, { "source_id": "s2", "brand_id": "visa", "title": "设计方项目：https://wearemucho.com/work/visa", "publisher": "wearemucho.com", "url": "https://wearemucho.com/work/visa", "local_path": "assets/sources/extra-0.html", "source_type": "creator_case_study", "authority_tier": "A", "published_at": null, "accessed_at": "2026-10-23T08:50:02.719989+00:00", "language": "en", "notes_internal": "保留实际地区跳转；历史项目不等同现行规范。" }, { "source_id": "visa-type", "brand_id": "visa", "title": "visa-type", "publisher": "mail.commercialtype.com", "url": "https://mail.commercialtype.com/custom/visa_dialect", "local_path": "assets/sources/visa-type.html", "source_type": "creator_case_study", "authority_tier": "A", "published_at": null, "accessed_at": "2026-10-23T08:50:02.719989+00:00", "language": "en", "notes_internal": "一手补充资料" } ], "assets": [ { "asset_id": "capture-0", "source_id": "s0", "brand_id": "visa", "module_ids": [ "24", "12", "15", "26" ], "media_type": "web_capture", "asset_role": "evidence_capture", "storage_mode": "local_capture", "availability": "available", "local_path": "assets/official/capture-0.webp", "parent_page_url": "https://www.visa.com", "origin_url": "https://www.visa.co.jp/", "width": 1440, "height": 1000, "mime_type": "image/png", "sha256": "2b4b98806da415eebff075013e5bce25729e4fdc14818698b814d5d216a7eb1d", "alt": "Visa：capture-0", "caption": "当前官网应用；地区以来源记录为准", "rights_note": "版权归品牌与相应创作者；本地研究引用，不推定再授权。", "capture": { "capture_kind": "viewport", "captured_at": "2026-10-23T08:50:02.719989+00:00", "viewport": { "width": 1440, "height": 1000 }, "content_transform": "none" } }, { "asset_id": "source-0-img-0", "source_id": "s0", "brand_id": "visa", "module_ids": [], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "local_path": "assets/official/source-0-img-0.webp", "parent_page_url": "https://www.visa.com", "origin_url": "https://www.visa.co.jp/content/dam/VCOM/regional/ap/japan/homepage/images/pay-with-visa/contactless/marquee-contactless-2025-v1-1920x1080.jpg", "width": 1920, "height": 1080, "mime_type": "image/jpeg", "sha256": "5bcda0b66356dcbfa037c3e9201efe8e15cc3ce9269de54ccc834756f16224be", "alt": "Visa：Visaのタッチ決済", "caption": "当前官网应用；地区以来源记录为准", "rights_note": "版权归品牌与相应创作者；本地研究引用，不推定再授权。" }, { "asset_id": "source-0-img-1", "source_id": "s0", "brand_id": "visa", "module_ids": [], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "local_path": "assets/official/source-0-img-1.webp", "parent_page_url": "https://www.visa.com", "origin_url": "https://www.visa.co.jp/content/dam/VCOM/regional/ap/japan/homepage/images/pay-with-visa/contactless/marquee-contactless-2025-v1-800x450.jpg", "width": 800, "height": 450, "mime_type": "image/jpeg", "sha256": "055311a28b1682e96ed2b9540c9c573fe3a8bc642bb83033efb84b043d916199", "alt": "Visa：Visaのタッチ決済", "caption": "当前官网应用；地区以来源记录为准", "rights_note": "版权归品牌与相应创作者；本地研究引用，不推定再授权。" }, { "asset_id": "source-0-img-2", "source_id": "s0", "brand_id": "visa", "module_ids": [], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "local_path": "assets/official/source-0-img-2.webp", "parent_page_url": "https://www.visa.com", "origin_url": "https://www.visa.co.jp/content/dam/VCOM/regional/ap/images/visa-laufey-presale-jp-img-1600x900.jpg", "width": 1600, "height": 900, "mime_type": "image/jpeg", "sha256": "91b875f0b7ce60d7247f108775ff5a82bfe90db6858952239bd207c8b27fbf03", "alt": "Visa：優先アクセスで、チャンスをつかもう。 Visaの先行販売でいち早くチケットを入手", "caption": "当前官网应用；地区以来源记录为准", "rights_note": "版权归品牌与相应创作者；本地研究引用，不推定再授权。" }, { "asset_id": "source-0-img-3", "source_id": "s0", "brand_id": "visa", "module_ids": [], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "local_path": "assets/official/source-0-img-3.webp", "parent_page_url": "https://www.visa.com", "origin_url": "https://www.visa.co.jp/content/dam/VCOM/regional/ap/images/visa-laufey-presale-jp-img-1600x900.jpg", "width": 1600, "height": 900, "mime_type": "image/jpeg", "sha256": "91b875f0b7ce60d7247f108775ff5a82bfe90db6858952239bd207c8b27fbf03", "alt": "Visa：優先アクセスで、チャンスをつかもう。 Visaの先行販売でいち早くチケットを入手", "caption": "当前官网应用；地区以来源记录为准", "rights_note": "版权归品牌与相应创作者；本地研究引用，不推定再授权。" }, { "asset_id": "source-0-img-4", "source_id": "s0", "brand_id": "visa", "module_ids": [], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "local_path": "assets/official/source-0-img-4.webp", "parent_page_url": "https://www.visa.com", "origin_url": "https://www.visa.co.jp/content/dam/VCOM/regional/ap/japan/about-visa/images/apple-pay-iphone17-800x450.jpg", "width": 800, "height": 450, "mime_type": "image/jpeg", "sha256": "e0d74268199d6d7e5d400a87015eec005fa197f58bb6ffd04366c0dacb7044be", "alt": "Visa：Apple Pay", "caption": "当前官网应用；地区以来源记录为准", "rights_note": "版权归品牌与相应创作者；本地研究引用，不推定再授权。" }, { "asset_id": "source-0-img-5", "source_id": "s0", "brand_id": "visa", "module_ids": [], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "local_path": "assets/official/source-0-img-5.webp", "parent_page_url": "https://www.visa.com", "origin_url": "https://www.visa.co.jp/content/dam/VCOM/regional/ap/japan/homepage/images/travel-with-visa/travel-moka-v1-800x450.jpg", "width": 800, "height": 450, "mime_type": "image/jpeg", "sha256": "99bd69977564dae64c53771b60069b5ced1e602e325d46966a233a59f3e5b33c", "alt": "Visa：海外でもお得で便利なVisa", "caption": "当前官网应用；地区以来源记录为准", "rights_note": "版权归品牌与相应创作者；本地研究引用，不推定再授权。" }, { "asset_id": "source-0-img-6", "source_id": "s0", "brand_id": "visa", "module_ids": [], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "local_path": "assets/official/source-0-img-6.webp", "parent_page_url": "https://www.visa.com", "origin_url": "https://www.visa.co.jp/content/dam/VCOM/regional/ap/japan/homepage/images/jp-gold-card-800x450.jpg", "width": 800, "height": 450, "mime_type": "image/jpeg", "sha256": "2667364ac24f9a0587bdc79a8273d82bc9d7ac502f41ab0e7cc41f5254407b7a", "alt": "Visa：Visaゴールドカード", "caption": "当前官网应用；地区以来源记录为准", "rights_note": "版权归品牌与相应创作者；本地研究引用，不推定再授权。" }, { "asset_id": "source-0-img-7", "source_id": "s0", "brand_id": "visa", "module_ids": [], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "local_path": "assets/official/source-0-img-7.webp", "parent_page_url": "https://www.visa.com", "origin_url": "https://www.visa.co.jp/content/dam/VCOM/regional/ap/japan/homepage/images/partner-with-us/smallbusiness/jp-smallbiz-marquee-800x450.jpg", "width": 800, "height": 450, "mime_type": "image/jpeg", "sha256": "c5796f8abb1b7d4f647d1309ca6d5e3e9fc9a247a157de5cfa29fd5adbc36640", "alt": "Visa：起業のため個人事業主向けビジネスカードを利用する女性", "caption": "当前官网应用；地区以来源记录为准", "rights_note": "版权归品牌与相应创作者；本地研究引用，不推定再授权。" }, { "asset_id": "capture-1", "source_id": "s1", "brand_id": "visa", "module_ids": [], "media_type": "web_capture", "asset_role": "evidence_capture", "storage_mode": "local_capture", "availability": "available", "local_path": "assets/official/capture-1.webp", "parent_page_url": "https://wearemucho.com/work/visa", "origin_url": "https://wearemucho.com/work/visa", "width": 1440, "height": 1000, "mime_type": "image/png", "sha256": "0882cee5ee2e46edab5445fe83fcc3e30fba23bdb6f4cb124579b968e0302490", "alt": "Visa：capture-1", "caption": "设计方项目样例；适用时期以原文为准", "rights_note": "版权归品牌与相应创作者；本地研究引用，不推定再授权。", "capture": { "capture_kind": "viewport", "captured_at": "2026-10-23T08:50:02.719989+00:00", "viewport": { "width": 1440, "height": 1000 }, "content_transform": "none" } }, { "asset_id": "extra-capture-0", "source_id": "s2", "brand_id": "visa", "module_ids": [], "media_type": "web_capture", "asset_role": "evidence_capture", "storage_mode": "local_capture", "availability": "available", "local_path": "assets/official/extra-capture-0.webp", "parent_page_url": "https://wearemucho.com/work/visa", "origin_url": "https://wearemucho.com/work/visa", "width": 1440, "height": 1000, "mime_type": "image/png", "sha256": "4f410ed52872a92a4db1fae2c6f6b865aa4a175422f3ac5eb629809a14615280", "alt": "Visa：extra-capture-0", "caption": "设计方项目样例；适用时期以原文为准", "rights_note": "版权归品牌与相应创作者；本地研究引用，不推定再授权。", "capture": { "capture_kind": "viewport", "captured_at": "2026-10-23T08:50:02.719989+00:00", "viewport": { "width": 1440, "height": 1000 }, "content_transform": "none" } }, { "asset_id": "extra-0-img-0", "source_id": "s2", "brand_id": "visa", "module_ids": [ "04", "05" ], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "local_path": "assets/official/extra-0-img-0.webp", "parent_page_url": "https://wearemucho.com/work/visa", "origin_url": "https://d31gqjnw4c0wci.cloudfront.net/eyJidWNrZXQiOiJtdWNoby1zZXJ2ZXJsZXNzLWltYWdlLWhhbmRsZXIiLCJrZXkiOiJpbWFnZXMvVmlzYS9WaXNhX0Rlc2lnbl9QcmluY2lwbGVzLTAxLmpwZyIsImVkaXRzIjp7InJlc2l6ZSI6eyJ3aWR0aCI6MTYwMCwiaGVpZ2h0Ijo5MDAsImZpdCI6ImNvdmVyIn0sIndpdGhNZXRhZGF0YSI6dHJ1ZSwidG9Gb3JtYXQiOiJ3ZWJwIiwid2VicCI6eyJxdWFsaXR5Ijo4MH19fQ==", "width": 1600, "height": 900, "mime_type": "image/webp", "sha256": "2c6698e76aa54565a653db8c634bab64e9f39a96ff1c486514031384f0a3a28c", "alt": "Visa：Visa Design Principles 01", "caption": "设计方项目样例；适用时期以原文为准", "rights_note": "版权归品牌与相应创作者；本地研究引用，不推定再授权。" }, { "asset_id": "extra-0-img-1", "source_id": "s2", "brand_id": "visa", "module_ids": [ "08" ], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "local_path": "assets/official/extra-0-img-1.webp", "parent_page_url": "https://wearemucho.com/work/visa", "origin_url": "https://d31gqjnw4c0wci.cloudfront.net/eyJidWNrZXQiOiJtdWNoby1zZXJ2ZXJsZXNzLWltYWdlLWhhbmRsZXIiLCJrZXkiOiJpbWFnZXMvVmlzYS9NdWNob19WaXNhX1JlYnJhbmRfVFRQX1Bob3RvZ3JhcGh5XzJfMjAyMy0wNS0yMy0xODE2MTJfeWFvdC5qcGciLCJlZGl0cyI6eyJyZXNpemUiOnsid2lkdGgiOjE3NjAsImhlaWdodCI6MTE3MiwiZml0IjoiY292ZXIifSwid2l0aE1ldGFkYXRhIjp0cnVlLCJ0b0Zvcm1hdCI6IndlYnAiLCJ3ZWJwIjp7InF1YWxpdHkiOjgwfX19", "width": 1760, "height": 1172, "mime_type": "image/webp", "sha256": "6c1442c2711ab2ac2874d4b1476a03068939a3fab2ba71ac48099c20a5001898", "alt": "Visa：Mucho Visa Rebrand TTP Photography 2", "caption": "设计方项目样例；适用时期以原文为准", "rights_note": "版权归品牌与相应创作者；本地研究引用，不推定再授权。" } ], "evidence": [ { "evidence_id": "e-24-s0", "brand_id": "visa", "module_id": "24", "source_id": "s0", "asset_ids": [ "capture-0" ], "evidence_type": "visual_sample", "summary": "对应来源的公开说明与已查看的项目素材；结论仅限本轮样本。", "supports_field_ids": [], "quality": "medium", "notes_internal": "来源列表非效果证明，官方声明与视觉解读分别理解。" }, { "evidence_id": "e-24-s1", "brand_id": "visa", "module_id": "24", "source_id": "s1", "asset_ids": [], "evidence_type": "official_statement", "summary": "对应来源的公开说明与已查看的项目素材；结论仅限本轮样本。", "supports_field_ids": [], "quality": "medium", "notes_internal": "来源列表非效果证明，官方声明与视觉解读分别理解。" }, { "evidence_id": "e-24-s2", "brand_id": "visa", "module_id": "24", "source_id": "s2", "asset_ids": [], "evidence_type": "official_statement", "summary": "对应来源的公开说明与已查看的项目素材；结论仅限本轮样本。", "supports_field_ids": [], "quality": "medium", "notes_internal": "来源列表非效果证明，官方声明与视觉解读分别理解。" }, { "evidence_id": "e-24-visa-type", "brand_id": "visa", "module_id": "24", "source_id": "visa-type", "asset_ids": [], "evidence_type": "official_statement", "summary": "对应来源的公开说明与已查看的项目素材；结论仅限本轮样本。", "supports_field_ids": [], "quality": "medium", "notes_internal": "来源列表非效果证明，官方声明与视觉解读分别理解。" }, { "evidence_id": "e-25-s0", "brand_id": "visa", "module_id": "25", "source_id": "s0", "asset_ids": [], "evidence_type": "official_statement", "summary": "对应来源的公开说明与已查看的项目素材；结论仅限本轮样本。", "supports_field_ids": [], "quality": "medium", "notes_internal": "来源列表非效果证明，官方声明与视觉解读分别理解。" }, { "evidence_id": "e-25-s1", "brand_id": "visa", "module_id": "25", "source_id": "s1", "asset_ids": [], "evidence_type": "official_statement", "summary": "对应来源的公开说明与已查看的项目素材；结论仅限本轮样本。", "supports_field_ids": [], "quality": "medium", "notes_internal": "来源列表非效果证明，官方声明与视觉解读分别理解。" }, { "evidence_id": "e-25-s2", "brand_id": "visa", "module_id": "25", "source_id": "s2", "asset_ids": [], "evidence_type": "official_statement", "summary": "对应来源的公开说明与已查看的项目素材；结论仅限本轮样本。", "supports_field_ids": [], "quality": "medium", "notes_internal": "来源列表非效果证明，官方声明与视觉解读分别理解。" }, { "evidence_id": "e-25-visa-type", "brand_id": "visa", "module_id": "25", "source_id": "visa-type", "asset_ids": [], "evidence_type": "official_statement", "summary": "对应来源的公开说明与已查看的项目素材；结论仅限本轮样本。", "supports_field_ids": [], "quality": "medium", "notes_internal": "来源列表非效果证明，官方声明与视觉解读分别理解。" }, { "evidence_id": "e-04-s0", "brand_id": "visa", "module_id": "04", "source_id": "s0", "asset_ids": [], "evidence_type": "official_statement", "summary": "对应来源的公开说明与已查看的项目素材；结论仅限本轮样本。", "supports_field_ids": [], "quality": "medium", "notes_internal": "来源列表非效果证明，官方声明与视觉解读分别理解。" }, { "evidence_id": "e-04-s1", "brand_id": "visa", "module_id": "04", "source_id": "s1", "asset_ids": [], "evidence_type": "official_statement", "summary": "对应来源的公开说明与已查看的项目素材；结论仅限本轮样本。", "supports_field_ids": [], "quality": "medium", "notes_internal": "来源列表非效果证明，官方声明与视觉解读分别理解。" }, { "evidence_id": "e-04-s2", "brand_id": "visa", "module_id": "04", "source_id": "s2", "asset_ids": [ "extra-0-img-0" ], "evidence_type": "visual_sample", "summary": "对应来源的公开说明与已查看的项目素材；结论仅限本轮样本。", "supports_field_ids": [], "quality": "medium", "notes_internal": "来源列表非效果证明，官方声明与视觉解读分别理解。" }, { "evidence_id": "e-04-visa-type", "brand_id": "visa", "module_id": "04", "source_id": "visa-type", "asset_ids": [], "evidence_type": "official_statement", "summary": "对应来源的公开说明与已查看的项目素材；结论仅限本轮样本。", "supports_field_ids": [], "quality": "medium", "notes_internal": "来源列表非效果证明，官方声明与视觉解读分别理解。" }, { "evidence_id": "e-05-s0", "brand_id": "visa", "module_id": "05", "source_id": "s0", "asset_ids": [], "evidence_type": "official_statement", "summary": "对应来源的公开说明与已查看的项目素材；结论仅限本轮样本。", "supports_field_ids": [], "quality": "medium", "notes_internal": "来源列表非效果证明，官方声明与视觉解读分别理解。" }, { "evidence_id": "e-05-s1", "brand_id": "visa", "module_id": "05", "source_id": "s1", "asset_ids": [], "evidence_type": "official_statement", "summary": "对应来源的公开说明与已查看的项目素材；结论仅限本轮样本。", "supports_field_ids": [], "quality": "medium", "notes_internal": "来源列表非效果证明，官方声明与视觉解读分别理解。" }, { "evidence_id": "e-05-s2", "brand_id": "visa", "module_id": "05", "source_id": "s2", "asset_ids": [ "extra-0-img-0" ], "evidence_type": "visual_sample", "summary": "对应来源的公开说明与已查看的项目素材；结论仅限本轮样本。", "supports_field_ids": [], "quality": "medium", "notes_internal": "来源列表非效果证明，官方声明与视觉解读分别理解。" }, { "evidence_id": "e-05-visa-type", "brand_id": "visa", "module_id": "05", "source_id": "visa-type", "asset_ids": [], "evidence_type": "official_statement", "summary": "对应来源的公开说明与已查看的项目素材；结论仅限本轮样本。", "supports_field_ids": [], "quality": "medium", "notes_internal": "来源列表非效果证明，官方声明与视觉解读分别理解。" }, { "evidence_id": "e-06-s0", "brand_id": "visa", "module_id": "06", "source_id": "s0", "asset_ids": [], "evidence_type": "official_statement", "summary": "对应来源的公开说明与已查看的项目素材；结论仅限本轮样本。", "supports_field_ids": [], "quality": "medium", "notes_internal": "来源列表非效果证明，官方声明与视觉解读分别理解。" }, { "evidence_id": "e-06-s1", "brand_id": "visa", "module_id": "06", "source_id": "s1", "asset_ids": [], "evidence_type": "official_statement", "summary": "对应来源的公开说明与已查看的项目素材；结论仅限本轮样本。", "supports_field_ids": [], "quality": "medium", "notes_internal": "来源列表非效果证明，官方声明与视觉解读分别理解。" }, { "evidence_id": "e-06-s2", "brand_id": "visa", "module_id": "06", "source_id": "s2", "asset_ids": [], "evidence_type": "official_statement", "summary": "对应来源的公开说明与已查看的项目素材；结论仅限本轮样本。", "supports_field_ids": [], "quality": "medium", "notes_internal": "来源列表非效果证明，官方声明与视觉解读分别理解。" }, { "evidence_id": "e-06-visa-type", "brand_id": "visa", "module_id": "06", "source_id": "visa-type", "asset_ids": [], "evidence_type": "official_statement", "summary": "对应来源的公开说明与已查看的项目素材；结论仅限本轮样本。", "supports_field_ids": [], "quality": "medium", "notes_internal": "来源列表非效果证明，官方声明与视觉解读分别理解。" }, { "evidence_id": "e-12-s0", "brand_id": "visa", "module_id": "12", "source_id": "s0", "asset_ids": [ "capture-0" ], "evidence_type": "visual_sample", "summary": "对应来源的公开说明与已查看的项目素材；结论仅限本轮样本。", "supports_field_ids": [], "quality": "medium", "notes_internal": "来源列表非效果证明，官方声明与视觉解读分别理解。" }, { "evidence_id": "e-12-s1", "brand_id": "visa", "module_id": "12", "source_id": "s1", "asset_ids": [], "evidence_type": "official_statement", "summary": "对应来源的公开说明与已查看的项目素材；结论仅限本轮样本。", "supports_field_ids": [], "quality": "medium", "notes_internal": "来源列表非效果证明，官方声明与视觉解读分别理解。" }, { "evidence_id": "e-12-s2", "brand_id": "visa", "module_id": "12", "source_id": "s2", "asset_ids": [], "evidence_type": "official_statement", "summary": "对应来源的公开说明与已查看的项目素材；结论仅限本轮样本。", "supports_field_ids": [], "quality": "medium", "notes_internal": "来源列表非效果证明，官方声明与视觉解读分别理解。" }, { "evidence_id": "e-12-visa-type", "brand_id": "visa", "module_id": "12", "source_id": "visa-type", "asset_ids": [], "evidence_type": "official_statement", "summary": "对应来源的公开说明与已查看的项目素材；结论仅限本轮样本。", "supports_field_ids": [], "quality": "medium", "notes_internal": "来源列表非效果证明，官方声明与视觉解读分别理解。" }, { "evidence_id": "e-15-s0", "brand_id": "visa", "module_id": "15", "source_id": "s0", "asset_ids": [ "capture-0" ], "evidence_type": "visual_sample", "summary": "对应来源的公开说明与已查看的项目素材；结论仅限本轮样本。", "supports_field_ids": [], "quality": "medium", "notes_internal": "来源列表非效果证明，官方声明与视觉解读分别理解。" }, { "evidence_id": "e-15-s1", "brand_id": "visa", "module_id": "15", "source_id": "s1", "asset_ids": [], "evidence_type": "official_statement", "summary": "对应来源的公开说明与已查看的项目素材；结论仅限本轮样本。", "supports_field_ids": [], "quality": "medium", "notes_internal": "来源列表非效果证明，官方声明与视觉解读分别理解。" }, { "evidence_id": "e-15-s2", "brand_id": "visa", "module_id": "15", "source_id": "s2", "asset_ids": [], "evidence_type": "official_statement", "summary": "对应来源的公开说明与已查看的项目素材；结论仅限本轮样本。", "supports_field_ids": [], "quality": "medium", "notes_internal": "来源列表非效果证明，官方声明与视觉解读分别理解。" }, { "evidence_id": "e-15-visa-type", "brand_id": "visa", "module_id": "15", "source_id": "visa-type", "asset_ids": [], "evidence_type": "official_statement", "summary": "对应来源的公开说明与已查看的项目素材；结论仅限本轮样本。", "supports_field_ids": [], "quality": "medium", "notes_internal": "来源列表非效果证明，官方声明与视觉解读分别理解。" }, { "evidence_id": "e-08-s2", "brand_id": "visa", "module_id": "08", "source_id": "s2", "asset_ids": [ "extra-0-img-1" ], "evidence_type": "visual_sample", "summary": "已查看对应项目原图，保留项目范围与年代限定。", "supports_field_ids": [], "quality": "medium" }, { "evidence_id": "e-26-s0", "brand_id": "visa", "module_id": "26", "source_id": "s0", "asset_ids": [ "capture-0" ], "evidence_type": "visual_sample", "summary": "已查看对应项目原图，保留项目范围与年代限定。", "supports_field_ids": [], "quality": "medium" } ], "claims": [ { "claim_id": "c-24", "brand_id": "visa", "module_id": "24", "claim_type": "inference", "presentation_role": "feature", "text": "Visa提供连接消费者、商家与金融机构的支付网络。它的品牌更新希望让人理解，Visa不只出现在银行卡上，也支持不同形式的资金流动。", "evidence_ids": [ "e-24-s0", "e-24-s1", "e-24-s2", "e-24-visa-type" ], "confidence": "medium", "publishable": true, "qualification": "基于公开样本的分析，非消费者研究；历史和地区限定保留。" }, { "claim_id": "c-25", "brand_id": "visa", "module_id": "25", "claim_type": "inference", "presentation_role": "feature", "text": "2021年的“Meet Visa”以重新认识Visa为出发点，介绍卡片背后的支付网络。设计方围绕让更多人参与经济活动组织品牌主张，把企业角色从一张卡扩展到连接人与商业机会的网络。", "evidence_ids": [ "e-25-s0", "e-25-s1", "e-25-s2", "e-25-visa-type" ], "confidence": "medium", "publishable": true, "qualification": "基于公开样本的分析，非消费者研究；历史和地区限定保留。" }, { "claim_id": "c-04", "brand_id": "visa", "module_id": "04", "claim_type": "inference", "presentation_role": "feature", "text": "Visa延续了大写、倾斜的字标，没有为了更新而彻底更换熟悉的轮廓。蓝、白、金色组成的辅助符号可以与字标分别使用，让名称识别与图形表达各有位置。", "evidence_ids": [ "e-04-s0", "e-04-s1", "e-04-s2", "e-04-visa-type" ], "confidence": "medium", "publishable": true, "qualification": "基于公开样本的分析，非消费者研究；历史和地区限定保留。" }, { "claim_id": "c-05", "brand_id": "visa", "module_id": "05", "claim_type": "inference", "presentation_role": "feature", "text": "蓝色和金色继续连接Visa过去的视觉形象，更新后的颜色则更适合数字屏幕。当前日本官网以蓝色信息框和黄色按钮组织内容，清楚区分主要说明和行动入口；这是一项地区应用，不能代替全球色彩规范。", "evidence_ids": [ "e-05-s0", "e-05-s1", "e-05-s2", "e-05-visa-type" ], "confidence": "medium", "publishable": true, "qualification": "基于公开样本的分析，非消费者研究；历史和地区限定保留。" }, { "claim_id": "c-06", "brand_id": "visa", "module_id": "06", "claim_type": "inference", "presentation_role": "feature", "text": "Visa Dialect由Commercial Type为品牌定制。字体设计在保留人文气息的同时考虑不同信息任务，让广告标题、说明文字与数字内容能够属于同一个字体家族。实际制作仍需取得品牌授权字体和使用规范。", "evidence_ids": [ "e-06-s0", "e-06-s1", "e-06-s2", "e-06-visa-type" ], "confidence": "medium", "publishable": true, "qualification": "基于公开样本的分析，非消费者研究；历史和地区限定保留。" }, { "claim_id": "c-12", "brand_id": "visa", "module_id": "12", "claim_type": "inference", "presentation_role": "feature", "text": "当前官网把人物摄影、蓝色色块和行动按钮组合起来，先展示生活场景，再说明支付用途。内容区按主题向下展开，让消费者能从日常付款逐步找到具体服务。", "evidence_ids": [ "e-12-s0", "e-12-s1", "e-12-s2", "e-12-visa-type" ], "confidence": "medium", "publishable": true, "qualification": "基于公开样本的分析，非消费者研究；历史和地区限定保留。" }, { "claim_id": "c-15", "brand_id": "visa", "module_id": "15", "claim_type": "inference", "presentation_role": "feature", "text": "官网中的支付场景把Visa从银行卡上的一个标志变成可以理解的使用方式。页面因地区而变化，本次采集的首页跳转到日本站，因此其中的产品与活动只作为日本市场样例。", "evidence_ids": [ "e-15-s0", "e-15-s1", "e-15-s2", "e-15-visa-type" ], "confidence": "medium", "publishable": true, "qualification": "基于公开样本的分析，非消费者研究；历史和地区限定保留。" }, { "claim_id": "c-08", "brand_id": "visa", "module_id": "08", "claim_type": "observation", "presentation_role": "feature", "text": "设计方在“Meet Visa”项目中采用人物抠图，也使用带有环境的生活摄影。前者把交易动作直接放到干净背景上，后者补充人物与商业场景，让支付网络不只通过抽象技术图解释。", "evidence_ids": [ "e-08-s2" ], "confidence": "medium", "publishable": true, "qualification": "所示项目样本，非效果测量" }, { "claim_id": "c-26", "brand_id": "visa", "module_id": "26", "claim_type": "observation", "presentation_role": "feature", "text": "Visa面向消费者、商家和金融机构的角色不同，因此品牌需要同时解释日常付款与网络服务。当前地区首页以具体付款场景帮助消费者理解用途；不能把单一地区的卡片活动当作Visa全部业务。", "evidence_ids": [ "e-26-s0" ], "confidence": "medium", "publishable": true, "qualification": "所示项目样本，非效果测量" } ], "modules": [ { "module_id": "24", "brand_id": "visa", "title": "Company Overview", "title_zh": "公司概况", "category": "core", "module_status": "render", "evidence_status": "limited", "skip_reason": null, "analysis": { "field_checks": [ { "field_id": "brand_name", "status": "unknown", "evidence_ids": [], "notes_internal": null }, { "field_id": "industry", "status": "unknown", "evidence_ids": [], "notes_internal": null }, { 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