{ "schema_version": "2.0.0", "profile_type": "canonical_brand_profile", "profile_id": "ondo-brand-profile-v2", "generated_at": "2026-10-23T05:52:25.696423+00:00", "language": "zh-CN", "brand": { "brand_id": "ondo", "name": "Ondo", "official_name": null, "official_domain": "https://ondo.finance", "industry": null, "geography": null, "entity_status": "resolved", "resolution_evidence_ids": [ "e-24" ] }, "task": { "project_background": null, "goal": "研究品牌概况、视觉系统与应用触点；区分已核实证据与待补充字段。", "decision_context": null, "key_questions": [], "focus_modules": [], "competitive_scope": [], "time_range": null }, "research_audit": { "search_logs": [], "coverage": [ { "module_id": "24", "search_completed": false, "search_ids": [] }, { "module_id": "25", "search_completed": false, "search_ids": [] }, { "module_id": "26", "search_completed": false, "search_ids": [] }, { "module_id": "27", "search_completed": false, "search_ids": [] }, { "module_id": "28", "search_completed": false, "search_ids": [] }, { "module_id": "29", "search_completed": false, "search_ids": [] }, { "module_id": "04", "search_completed": false, "search_ids": [] }, { "module_id": "05", "search_completed": false, "search_ids": [] }, { "module_id": "06", "search_completed": false, "search_ids": [] }, { "module_id": "07", "search_completed": false, "search_ids": [] }, { "module_id": "08", "search_completed": false, "search_ids": [] }, { "module_id": "09", "search_completed": false, "search_ids": [] }, { "module_id": "10", "search_completed": false, "search_ids": [] }, { "module_id": "11", "search_completed": false, "search_ids": [] }, { "module_id": "12", "search_completed": false, "search_ids": [] }, { "module_id": "13", "search_completed": false, "search_ids": [] }, { "module_id": "14", "search_completed": false, "search_ids": [] }, { "module_id": "15", "search_completed": false, "search_ids": [] }, { "module_id": "16", "search_completed": false, "search_ids": [] }, { "module_id": "17", "search_completed": false, "search_ids": [] }, { "module_id": "18", "search_completed": false, "search_ids": [] }, { "module_id": "19", "search_completed": false, "search_ids": [] }, { "module_id": "20", "search_completed": false, "search_ids": [] }, { "module_id": "21", "search_completed": false, "search_ids": [] } ] }, "sources": [ { "source_id": "legacy-page", "brand_id": "ondo", "title": "原有案例页面（结构迁移，原文未重新核验）", "publisher": "HUX 案例库", "source_type": "user_provided", "authority_tier": "C", "accessed_at": "2026-10-23T05:52:25.696423+00:00", "local_path": "assets/original-page.html", "url": "https://play.studio/work/ondo" } ], "assets": [ { "asset_id": "a1", "source_id": "legacy-page", "brand_id": "ondo", "module_ids": [ "24" ], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "local_path": "assets/media/ondo-home-hero.webp", "alt": "品牌定位：ondo-home-hero" }, { "asset_id": "a2", "source_id": "legacy-page", "brand_id": "ondo", "module_ids": [ "25" ], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "local_path": "assets/media/ps-ondo-ooo-lincoln-center.webp", "alt": "品牌理念与语言：ooo-lincoln-center" }, { "asset_id": "a3", "source_id": "legacy-page", "brand_id": "ondo", "module_ids": [ "04" ], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "local_path": "assets/media/ps-ondo-bags.webp", "alt": "标志与识别：bags" }, { "asset_id": "a4", "source_id": "legacy-page", "brand_id": "ondo", "module_ids": [ "04" ], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "local_path": "assets/media/ps-ondo-badge.webp", "alt": "标志与识别：badge" }, { "asset_id": "a5", "source_id": "legacy-page", "brand_id": "ondo", "module_ids": [ "05" ], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "local_path": "assets/media/ps-ondo-cards.webp", "alt": "色彩系统：cards" }, { "asset_id": "a6", "source_id": "legacy-page", "brand_id": "ondo", "module_ids": [ "05" ], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "local_path": "assets/media/ps-ondo-tokens.webp", "alt": "色彩系统：tokens" }, { "asset_id": "a7", "source_id": "legacy-page", "brand_id": "ondo", "module_ids": [ "06" ], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "local_path": "assets/media/ps-ondo-newspaper.webp", "alt": "字体系统：newspaper" }, { "asset_id": "a8", "source_id": "legacy-page", "brand_id": "ondo", "module_ids": [ "07" ], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "local_path": "assets/media/ps-ondo-banner.webp", "alt": "图形语言：banner" }, { "asset_id": "a9", "source_id": "legacy-page", "brand_id": "ondo", "module_ids": [ "07" ], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "local_path": "assets/media/ps-ondo-cards.webp", "alt": "图形语言：cards" }, { "asset_id": "a10", "source_id": "legacy-page", "brand_id": "ondo", "module_ids": [ "08" ], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "local_path": "assets/media/ondo-times-square.webp", "alt": "摄影系统：ondo-times-square" }, { "asset_id": "a11", "source_id": "legacy-page", "brand_id": "ondo", "module_ids": [ "10" ], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "local_path": "assets/media/ps-ondo-apple_watch.webp", "alt": "图标系统：apple_watch" }, { "asset_id": "a12", "source_id": "legacy-page", "brand_id": "ondo", "module_ids": [ "12" ], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "local_path": "assets/media/ps-ondo-newspaper.webp", "alt": "网格与版式：newspaper" }, { "asset_id": "a13", "source_id": "legacy-page", "brand_id": "ondo", "module_ids": [ "12" ], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "local_path": "assets/media/ondo-home-products.webp", "alt": "网格与版式：ondo-home-products" }, { "asset_id": "a15", "source_id": "legacy-page", "brand_id": "ondo", "module_ids": [ "15" ], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "local_path": "assets/media/ondo-docs.webp", "alt": "数字触点：ondo-docs" }, { "asset_id": "a16", "source_id": "legacy-page", "brand_id": "ondo", "module_ids": [ "15" ], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "local_path": "assets/media/ondo-home-products.webp", "alt": "数字触点：ondo-home-products" }, { "asset_id": "a17", "source_id": "legacy-page", "brand_id": "ondo", "module_ids": [ "19" ], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "local_path": "assets/media/ps-ondo-led-lights.webp", "alt": "活动与展会：led-lights" }, { "asset_id": "a18", "source_id": "legacy-page", "brand_id": "ondo", "module_ids": [ "19" ], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "local_path": "assets/media/ps-ondo-newspaper-stand.webp", "alt": "活动与展会：newspaper-stand" }, { "asset_id": "a19", "source_id": "legacy-page", "brand_id": "ondo", "module_ids": [ "21" ], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "local_path": "assets/media/ps-ondo-taxi-ad.webp", "alt": "户外传播：taxi-ad" }, { "asset_id": "a20", "source_id": "legacy-page", "brand_id": "ondo", "module_ids": [ "21" ], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "local_path": "assets/media/ps-ondo-ooo-lincoln-center.webp", "alt": "户外传播：ooo-lincoln-center" } ], "evidence": [ { "evidence_id": "e-24", "brand_id": "ondo", "module_id": "24", "source_id": "legacy-page", "asset_ids": [], "evidence_type": "official_statement", "summary": "从原有案例文本迁移；未重新验证原始研究。", "supports_field_ids": [], "quality": "medium" }, { "evidence_id": "e-25", "brand_id": "ondo", "module_id": "25", "source_id": "legacy-page", "asset_ids": [], "evidence_type": "official_statement", "summary": "从原有案例文本迁移；未重新验证原始研究。", "supports_field_ids": [], "quality": "medium" }, { "evidence_id": "e-04", "brand_id": "ondo", "module_id": "04", "source_id": "legacy-page", "asset_ids": [], "evidence_type": "official_statement", "summary": "从原有案例文本迁移；未重新验证原始研究。", "supports_field_ids": [], "quality": "medium" }, { "evidence_id": "e-05", "brand_id": "ondo", "module_id": "05", "source_id": "legacy-page", "asset_ids": [], "evidence_type": "official_statement", "summary": "从原有案例文本迁移；未重新验证原始研究。", "supports_field_ids": [], "quality": "medium" }, { "evidence_id": "e-06", "brand_id": "ondo", "module_id": "06", "source_id": "legacy-page", "asset_ids": [], "evidence_type": "official_statement", "summary": "从原有案例文本迁移；未重新验证原始研究。", "supports_field_ids": [], "quality": "medium" }, { "evidence_id": "e-07", "brand_id": "ondo", "module_id": "07", "source_id": "legacy-page", "asset_ids": [], "evidence_type": "official_statement", "summary": "从原有案例文本迁移；未重新验证原始研究。", "supports_field_ids": [], "quality": "medium" }, { "evidence_id": "e-08", "brand_id": "ondo", "module_id": "08", "source_id": "legacy-page", "asset_ids": [], "evidence_type": "official_statement", "summary": "从原有案例文本迁移；未重新验证原始研究。", "supports_field_ids": [], "quality": "medium" }, { "evidence_id": "e-10", "brand_id": "ondo", "module_id": "10", "source_id": "legacy-page", "asset_ids": [], "evidence_type": "official_statement", "summary": "从原有案例文本迁移；未重新验证原始研究。", "supports_field_ids": [], "quality": "medium" }, { "evidence_id": "e-12", "brand_id": "ondo", "module_id": "12", "source_id": "legacy-page", "asset_ids": [], "evidence_type": "official_statement", "summary": "从原有案例文本迁移；未重新验证原始研究。", "supports_field_ids": [], "quality": "medium" }, { "evidence_id": "e-15", "brand_id": "ondo", "module_id": "15", "source_id": "legacy-page", "asset_ids": [], "evidence_type": "official_statement", "summary": "从原有案例文本迁移；未重新验证原始研究。", "supports_field_ids": [], "quality": "medium" }, { "evidence_id": "e-19", "brand_id": "ondo", "module_id": "19", "source_id": "legacy-page", "asset_ids": [], "evidence_type": "official_statement", "summary": "从原有案例文本迁移；未重新验证原始研究。", "supports_field_ids": [], "quality": "medium" }, { "evidence_id": "e-21", "brand_id": "ondo", "module_id": "21", "source_id": "legacy-page", "asset_ids": [], "evidence_type": "official_statement", "summary": "从原有案例文本迁移；未重新验证原始研究。", "supports_field_ids": [], "quality": "medium" } ], "claims": [ { "claim_id": "c-24-0", "brand_id": "ondo", "module_id": "24", "claim_type": "inference", "presentation_role": "feature", "text": "品牌自我定位为「把机构级金融带上链」的基础设施提供方，而非面向散户的交易应用。产品线按投资者资质分层：OUSG 面向机构合格投资者，USDY 与 Ondo Stocks 面向非美国用户。「开放」被用作对外品牌主张，而合规与托管细节被用作可信度证明，两者分属不同沟通层。观察 — Ondo 用「开放」占据情感表达层，用「机构级」守住理性验证层，两层分工稳定且互不越界。", "evidence_ids": [ "e-24" ], "confidence": "medium", "publishable": true, "qualification": "旧案例迁移内容，未新增事实研究；不能当作独立验证结论。" }, { "claim_id": "c-25-0", "brand_id": "ondo", "module_id": "25", "claim_type": "inference", "presentation_role": "feature", "text": "品牌信念以三词并列：Open Finance、Better Systems、Shared Progress。「Institutional Grade In All We Do」下设五条可验证论据，而非形容词式口号。语言基调刻意回避颠覆叙事，转而以可核验的结构性主张建立可信度。规则 — 官网以「We Believe In」作为品牌信念的固定承载标题，沿用至设计方说明的品牌叙事中。观察 — 品牌语言把「开放」当作价值主张，把「机构级」当作证明方式，二者组合替代了常规的颠覆式宣言。", "evidence_ids": [ "e-25" ], "confidence": "medium", "publishable": true, "qualification": "旧案例迁移内容，未新增事实研究；不能当作独立验证结论。" }, { "claim_id": "c-04-0", "brand_id": "ondo", "module_id": "04", "claim_type": "inference", "presentation_role": "feature", "text": "字标的 O 为开口式字腔，几何无衬线中留出可见缺口，是最直接的识别特征。标志存在分段圆环这一可独立于字标使用的图形符号，脱离文字仍可辨认。官方触点上仅见单色版本，未观察到彩色或渐变标志变体。规则 — 定制展示字体基于 Gelix 家族，全部字形统一改造为开放字腔。用法 — 字标在深色摄影底与纯白页面上均以单色形式出现，未见彩色版本。观察 — Ondo 把「开放」直接做成了字形本身的结构，使品牌概念不必靠文案解释即可被看到。", "evidence_ids": [ "e-04" ], "confidence": "medium", "publishable": true, "qualification": "旧案例迁移内容，未新增事实研究；不能当作独立验证结论。" }, { "claim_id": "c-05-0", "brand_id": "ondo", "module_id": "05", "claim_type": "inference", "presentation_role": "feature", "text": "绿与紫承担语义分工：绿色对应 TradFi，紫色对应 DeFi。数字产品基底为纯黑白与灰阶，高饱和色仅在传播物料上出现。代币行情用浅粉与浅灰区分涨跌，圆形色章承载单个标的的识别色。观察 — Ondo 用黑白灰承载机构可信度，用绿紫双色标记 TradFi 与 DeFi 的并置，颜色本身在解释品牌结构。", "evidence_ids": [ "e-05" ], "confidence": "medium", "publishable": true, "qualification": "旧案例迁移内容，未新增事实研究；不能当作独立验证结论。" }, { "claim_id": "c-06-0", "brand_id": "ondo", "module_id": "06", "claim_type": "inference", "presentation_role": "feature", "text": "展示层使用定制字体 OndoSans，正文层使用 Gellix，两者同时加载。开放字腔规则贯穿数字字形：首页大号 TVL 数字中的 0 同样是开口形。站点另加载衬线体与等宽体，形成四套字体并存的排版层次。规则 — 全部字形统一具备开放字腔，定制字体即由 Gelix 家族按此规则改造而来。用法 — Summit 报纸以该字体设置超大版面主标题，字腔开口在大字号下清晰可辨。观察 — 字体承担了概念表达而非仅排版功能：开放字腔把品牌主张下沉到每一个字符的形状里。", "evidence_ids": [ "e-06" ], "confidence": "medium", "publishable": true, "qualification": "旧案例迁移内容，未新增事实研究；不能当作独立验证结论。" }, { "claim_id": "c-07-0", "brand_id": "ondo", "module_id": "07", "claim_type": "inference", "presentation_role": "feature", "text": "点阵（dot-matrix）作为文字承载底纹反复出现，是传播物料的主要纹理。分段圆环作为统一几何母题，在证件、卡片、三维代币中重复出现。超大字号背景字被裁切出血，用以适配出租车顶灯等异形载体。规则 — 图形系统通过推进、压缩与扩张、字腔开合与遮罩揭示的手法演绎「开放」概念。用法 — Summit 现场以 LED 灯条复刻股市行情条形态，把金融符号直接转为空间装置。观察 — 图形语言不做独立装饰，而是把「开放」拆成可重复执行的几何与纹理规则。", "evidence_ids": [ "e-07" ], "confidence": "medium", "publishable": true, "qualification": "旧案例迁移内容，未新增事实研究；不能当作独立验证结论。" }, { "claim_id": "c-08-0", "brand_id": "ondo", "module_id": "08", "claim_type": "inference", "presentation_role": "feature", "text": "摄影以城市天际线为主要题材，官网首屏即为日落时分的曼哈顿逆光剪影。坚持实景与真实人物，不使用渲染式或摆拍式形象。人物取景多为中近景、不直视镜头，保留现场环境元素。规则 — 摄影方向被明确限定为开放的城市天际线，并与面向未来的图标语言并置。观察 — Ondo 用真实城市与真实人物承载「开放」主张，以实景可信度对冲加密行业的信任缺口。", "evidence_ids": [ "e-08" ], "confidence": "medium", "publishable": true, "qualification": "旧案例迁移内容，未新增事实研究；不能当作独立验证结论。" }, { "claim_id": "c-10-0", "brand_id": "ondo", "module_id": "10", "claim_type": "inference", "presentation_role": "feature", "text": "图标系统为简洁线性风格，并向透明感倾斜。代币识别使用统一圆形色章，形状恒定而填充色随标的资产变化。代币与产品标识以圆形为统一外框，圆形承担可识别的容器角色。规则 — 图标以线性绘制为主，整体倾向透明感与低细节。观察 — 图标语言以最小笔画承载功能，把识别负担交还给字体与色彩分工。", "evidence_ids": [ "e-10" ], "confidence": "medium", "publishable": true, "qualification": "旧案例迁移内容，未新增事实研究；不能当作独立验证结论。" }, { "claim_id": "c-12-0", "brand_id": "ondo", "module_id": "12", "claim_type": "inference", "presentation_role": "feature", "text": "官网首页为严格网格化卡片布局，块间留白一致、对齐轴稳定。指标区采用左侧窄标题列加右侧大号数字列的非对称结构。Summit 报纸以多栏网格组织议程与数据图表，沿同一版心对齐。观察 — Ondo 用稳定的网格把金融数据呈现为可核验的版面秩序，服务于其机构级论证。", "evidence_ids": [ "e-12" ], "confidence": 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