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"20" ], "query": "site.monzo.com tone of voice brand guidelines", "searched_at": "2026-10-23T06:59:20.457911+00:00", "source_scope": [ "official", "creator", "reliable_third_party" ], "domains_checked": [ "monzo.com", "raggededge.com", "studio-output.com", "fca.org.uk", "otherway.com", "alexsmith.co", "wearespor.com" ], "result_count": 1, "reliable_result_count": 1, "no_reliable_evidence_found": false, "notes_internal": "数量是本轮已审阅线索的保守下限，不是搜索引擎总量。部分来源可用但未满足特定模块的发布门槛。" }, { "search_id": "s3", "module_ids": [ "04", "14" ], "query": "site.monzo.com brand resources press assets logo", "searched_at": "2026-10-23T06:59:20.457911+00:00", "source_scope": [ "official", "creator", "reliable_third_party" ], "domains_checked": [ "monzo.com", "raggededge.com", "studio-output.com", "fca.org.uk", "otherway.com", "alexsmith.co", "wearespor.com" ], "result_count": 1, "reliable_result_count": 1, "no_reliable_evidence_found": false, "notes_internal": "数量是本轮已审阅线索的保守下限，不是搜索引擎总量。部分来源可用但未满足特定模块的发布门槛。" }, { 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"数量是本轮已审阅线索的保守下限，不是搜索引擎总量。部分来源可用但未满足特定模块的发布门槛。" }, { "search_id": "s6", "module_ids": [ "17", "18", "19" ], "query": "Monzo event merchandise office wayfinding brand identity", "searched_at": "2026-10-23T06:59:20.457911+00:00", "source_scope": [ "official", "creator", "reliable_third_party" ], "domains_checked": [ "monzo.com", "raggededge.com", "studio-output.com", "fca.org.uk", "otherway.com", "alexsmith.co", "wearespor.com" ], "result_count": 1, "reliable_result_count": 1, "no_reliable_evidence_found": false, "notes_internal": "数量是本轮已审阅线索的保守下限，不是搜索引擎总量。部分来源可用但未满足特定模块的发布门槛。" }, { "search_id": "s7", "module_ids": [ "17", "19" ], "query": "Monzo merchandise pop up event brand Ragged Edge", "searched_at": "2026-10-23T06:59:20.457911+00:00", "source_scope": [ "official", "creator", "reliable_third_party" ], "domains_checked": [ "monzo.com", "raggededge.com", "studio-output.com", "fca.org.uk", "otherway.com", "alexsmith.co", "wearespor.com" ], "result_count": 1, "reliable_result_count": 1, "no_reliable_evidence_found": false, "notes_internal": "数量是本轮已审阅线索的保守下限，不是搜索引擎总量。部分来源可用但未满足特定模块的发布门槛。" }, { "search_id": "s8", "module_ids": [ "26", "15" ], "query": "site.monzo.com Monzo Extra £3 £7 £17", "searched_at": "2026-10-23T06:59:20.457911+00:00", "source_scope": [ "official", "creator", "reliable_third_party" ], "domains_checked": [ "monzo.com", "raggededge.com", "studio-output.com", "fca.org.uk", "otherway.com", "alexsmith.co", "wearespor.com" ], "result_count": 1, "reliable_result_count": 1, "no_reliable_evidence_found": false, "notes_internal": "数量是本轮已审阅线索的保守下限，不是搜索引擎总量。部分来源可用但未满足特定模块的发布门槛。" }, { "search_id": "s9", "module_ids": [ "18" ], "query": "Monzo office design headquarters wayfinding", "searched_at": "2026-10-23T06:59:20.457911+00:00", "source_scope": [ "official", "creator", "reliable_third_party" ], "domains_checked": [ "monzo.com", "raggededge.com", "studio-output.com", "fca.org.uk", "otherway.com", "alexsmith.co", "wearespor.com" ], "result_count": 1, "reliable_result_count": 1, "no_reliable_evidence_found": false, "notes_internal": "数量是本轮已审阅线索的保守下限，不是搜索引擎总量。部分来源可用但未满足特定模块的发布门槛。" }, { "search_id": "s10", "module_ids": [ "10", "11", "12", "13" ], "query": "site.monzo.com blog design icons illustrations data visualisation", "searched_at": "2026-10-23T06:59:20.457911+00:00", "source_scope": [ "official", "creator", "reliable_third_party" ], "domains_checked": [ "monzo.com", "raggededge.com", "studio-output.com", "fca.org.uk", "otherway.com", "alexsmith.co", "wearespor.com" ], "result_count": 1, "reliable_result_count": 1, "no_reliable_evidence_found": false, "notes_internal": "数量是本轮已审阅线索的保守下限，不是搜索引擎总量。部分来源可用但未满足特定模块的发布门槛。" }, { "search_id": "s11", "module_ids": [ "06" ], "query": "Monzo Oldschool Grotesk site:kilotype.de OR site:universalsans.com", "searched_at": "2026-10-23T06:59:20.457911+00:00", "source_scope": [ "official", "creator", "reliable_third_party" ], "domains_checked": [ "monzo.com", "raggededge.com", "studio-output.com", "fca.org.uk", "otherway.com", "alexsmith.co", "wearespor.com" ], "result_count": 1, "reliable_result_count": 0, "no_reliable_evidence_found": true, "notes_internal": "数量是本轮已审阅线索的保守下限，不是搜索引擎总量。部分来源可用但未满足特定模块的发布门槛。" }, { "search_id": "s-book", "module_ids": [ "16", "27" ], "query": "Monzo official annual report link: The Book of Money", "searched_at": "2026-10-23T06:59:20.457911+00:00", "source_scope": [ "official" ], "domains_checked": [ "monzo.com" ], "result_count": 1, "reliable_result_count": 1, "no_reliable_evidence_found": false, "notes_internal": "通过官方年报链接定位并读取出版物页面。" } ], "coverage": [ { "module_id": "24", "search_completed": true, "search_ids": [ "s1" ] }, { "module_id": "25", "search_completed": true, "search_ids": [ "s2", "s5" ] }, { "module_id": "26", "search_completed": true, "search_ids": [ "s8" ] }, { "module_id": "27", "search_completed": true, "search_ids": [ "s5", "s-book" ] }, { "module_id": "28", "search_completed": true, "search_ids": [ "s1" ] }, { "module_id": "29", "search_completed": true, "search_ids": [ "s4" ] }, { "module_id": "04", "search_completed": true, "search_ids": [ "s0", "s3" ] }, { "module_id": "05", "search_completed": true, "search_ids": [ "s0" ] }, { "module_id": "06", "search_completed": true, "search_ids": [ "s0", "s11" ] }, { "module_id": "07", "search_completed": true, "search_ids": [ "s0" ] }, { "module_id": "08", "search_completed": true, "search_ids": [ "s0" ] }, { "module_id": "09", "search_completed": true, "search_ids": [ "s0" ] }, { "module_id": "10", "search_completed": true, "search_ids": [ "s0", "s10" ] }, { "module_id": "11", "search_completed": true, "search_ids": [ "s0", "s10" ] }, { "module_id": "12", "search_completed": true, "search_ids": [ "s0", "s10" ] }, { "module_id": "13", "search_completed": true, "search_ids": [ "s1", "s10" ] }, { "module_id": "14", "search_completed": true, "search_ids": [ "s3" ] }, { "module_id": "15", "search_completed": true, "search_ids": [ "s8" ] }, { "module_id": "16", "search_completed": true, "search_ids": [ "s-book" ] }, { "module_id": "17", "search_completed": true, "search_ids": [ "s6", "s7" ] }, { "module_id": "18", "search_completed": true, "search_ids": [ "s6", "s9" ] }, { "module_id": "19", "search_completed": true, "search_ids": [ "s6", "s7" ] }, { "module_id": "20", "search_completed": true, "search_ids": [ "s2" ] }, { "module_id": "21", "search_completed": true, "search_ids": [ "s5" ] } ] }, "sources": [ { "source_id": "home", "brand_id": "monzo", "title": "当前官网首页", "publisher": "Monzo", "url": "https://monzo.com/", "local_path": "assets/sources/home.html", "source_type": "official_website", "authority_tier": "A", "published_at": null, "accessed_at": "2026-10-23T06:59:20.457911+00:00", "language": "en", "notes_internal": "公开研究引用；年代与业务线分别核实。创作者所述经营贡献不作为因果证据。" }, { "source_id": "annual", "brand_id": "monzo", "title": "2026年年报与年度回顾", "publisher": "Monzo", "url": "https://monzo.com/annual-report/2026", "local_path": "assets/sources/annual.html", "source_type": "official_report", "authority_tier": "A", "published_at": "2026", "accessed_at": "2026-10-23T06:59:20.457911+00:00", "language": "en", "notes_internal": "公开研究引用；年代与业务线分别核实。创作者所述经营贡献不作为因果证据。" }, { "source_id": "refresh", "brand_id": "monzo", "title": "2022年品牌视觉更新说明", "publisher": "Monzo", "url": "https://monzo.com/blog/weve-had-a-little-makeover", "local_path": "assets/sources/refresh.html", "source_type": "official_website", "authority_tier": "A", "published_at": "2022-10-17", "accessed_at": "2026-10-23T06:59:20.457911+00:00", "language": "en", "notes_internal": "公开研究引用；年代与业务线分别核实。创作者所述经营贡献不作为因果证据。" }, { "source_id": "voice", "brand_id": "monzo", "title": "Monzo写作原则", "publisher": "Monzo", "url": "https://monzo.com/tone-of-voice", "local_path": "assets/sources/voice.html", "source_type": "official_guideline", "authority_tier": "A", "published_at": null, "accessed_at": "2026-10-23T06:59:20.457911+00:00", "language": "en", "notes_internal": "公开研究引用；年代与业务线分别核实。创作者所述经营贡献不作为因果证据。" }, { "source_id": "plans", "brand_id": "monzo", "title": "英国个人账户套餐与价格", "publisher": "Monzo", "url": "https://monzo.com/current-account/plans", "local_path": "assets/sources/plans.html", "source_type": "official_website", "authority_tier": "A", "published_at": null, "accessed_at": "2026-10-23T06:59:20.457911+00:00", "language": "en", "notes_internal": "公开研究引用；年代与业务线分别核实。创作者所述经营贡献不作为因果证据。" }, { "source_id": "webdesign", "brand_id": "monzo", "title": "2026年模块化网站设计系统", "publisher": "Monzo", "url": "https://monzo.com/blog/reimagining-monzo-com-building-a-modular-high-fidelity-web-design-system-that-scales", "local_path": "assets/sources/webdesign.html", "source_type": "official_website", "authority_tier": "A", "published_at": "2026-05-27", "accessed_at": "2026-10-23T06:59:20.457911+00:00", "language": "en", "notes_internal": "公开研究引用；年代与业务线分别核实。创作者所述经营贡献不作为因果证据。" }, { "source_id": "ragged", "brand_id": "monzo", "title": "Ragged Edge：Monzo视觉系统项目", "publisher": "Ragged Edge", "url": "https://raggededge.com/work/monzo/", "local_path": "assets/sources/ragged.html", "source_type": "creator_case_study", "authority_tier": "A", "published_at": null, "accessed_at": "2026-10-23T06:59:20.457911+00:00", "language": "en", "notes_internal": "公开研究引用；年代与业务线分别核实。创作者所述经营贡献不作为因果证据。" }, { "source_id": "output", "brand_id": "monzo", "title": "Output：Monzo Business品牌应用", "publisher": "Output", "url": "https://www.studio-output.com/work/monzo/", "local_path": "assets/sources/output.html", "source_type": "creator_case_study", "authority_tier": "A", "published_at": null, "accessed_at": "2026-10-23T06:59:20.457911+00:00", "language": "en", "notes_internal": "公开研究引用；年代与业务线分别核实。创作者所述经营贡献不作为因果证据。" }, { "source_id": "fca", "brand_id": "monzo", "title": "FCA：2025年反金融犯罪控制处罚", "publisher": "英国金融行为监管局", "url": "https://www.fca.org.uk/news/press-releases/fca-fines-monzo-21m-failings-financial-crime-controls", "local_path": "assets/sources/fca.html", "source_type": "official_website", "authority_tier": "A", "published_at": "2025-07-08", "accessed_at": "2026-10-23T06:59:20.457911+00:00", "language": "en", "notes_internal": "公开研究引用；年代与业务线分别核实。创作者所述经营贡献不作为因果证据。" }, { "source_id": "event", "brand_id": "monzo", "title": "活动制作方：Monzo与Greggs快闪装置", "publisher": "Alex Smith", "url": "https://alexsmith.co/work/monzo-greggs-atm", "local_path": "assets/sources/event.html", "source_type": "creator_case_study", "authority_tier": "A", "published_at": null, "accessed_at": "2026-10-23T06:59:20.457911+00:00", "language": "en", "notes_internal": "公开研究引用；年代与业务线分别核实。创作者所述经营贡献不作为因果证据。" }, { "source_id": "space", "brand_id": "monzo", "title": "办公项目供应方：Monzo会议与协作空间", "publisher": "SPOR", "url": "https://www.wearespor.com/monzo", "local_path": "assets/sources/space.html", "source_type": "creator_case_study", "authority_tier": "A", "published_at": null, "accessed_at": "2026-10-23T06:59:20.457911+00:00", "language": "en", "notes_internal": "公开研究引用；年代与业务线分别核实。创作者所述经营贡献不作为因果证据。" }, { "source_id": "campaign", "brand_id": "monzo", "title": "2026年Get busy living传播报道", "publisher": "Creative Salon", "url": "https://creative.salon/articles/work/get-busy-living-monzo-bbh-london", "local_path": "assets/sources/campaign.html", "source_type": "reliable_third_party", "authority_tier": "B", "published_at": "2026-07-27", "accessed_at": "2026-10-23T06:59:20.457911+00:00", "language": "en", "notes_internal": "公开研究引用；年代与业务线分别核实。创作者所述经营贡献不作为因果证据。" }, { "source_id": "internal", "brand_id": "monzo", "title": "Otherway：The Book of Monzo内部品牌平台", "publisher": "Otherway", "url": "https://www.otherway.com/work/monzo", "local_path": "assets/sources/internal.html", "source_type": "creator_case_study", "authority_tier": "A", "published_at": null, "accessed_at": "2026-10-23T06:59:20.457911+00:00", "language": "en", "notes_internal": "公开研究引用；年代与业务线分别核实。创作者所述经营贡献不作为因果证据。" }, { "source_id": "blog", "brand_id": "monzo", "title": "Monzo官方博客与内容栏目", 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"https://ragged-edge.transforms.svdcdn.com/production/uploads/Case-studies/Monzo/Monzo_Credit_Count_On.jpg?w=400&q=95&fm=webp&fit=min&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1741608833&s=b329248328a516dbcb1085eebbb57d2f", "parent_page_url": "https://raggededge.com/work/monzo/", "local_path": "assets/official/ragged-13.webp", "mime_type": "image/jpeg", "width": 2560, "height": 1440, "sha256": "ecbdd4c255d854d9908189503c533fd2b0f96acd86c7af56e6124cf1aebb7dc5", "alt": "Monzo品牌证据：ragged-13", "caption": "Ragged Edge：Monzo视觉系统项目", "rights_note": "原始素材版权归Monzo及相应创作者所有；本地研究引用，不推定再授权。" }, { "asset_id": "annual-0", "source_id": "annual", "brand_id": "monzo", "module_ids": [ "24" ], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "origin_url": "https://static-assets.monzo.com/monzo-com/2998e9560b2f9a689eb13f56b9c2d4ae019155e6/_next/static/media/card-monzo.4d589de3.avif", "parent_page_url": "https://monzo.com/annual-report/2026", "local_path": "assets/official/annual-0.webp", "mime_type": "image/avif", "width": 600, "height": 610, "sha256": "ee674c973a284f63b76ca812019792d2ac1d283d999cfe58e24a680000466e87", "alt": "Monzo品牌证据：annual-0", "caption": "2026年年报与年度回顾", "rights_note": "原始素材版权归Monzo及相应创作者所有；本地研究引用，不推定再授权。" }, { "asset_id": "annual-1", "source_id": "annual", "brand_id": "monzo", "module_ids": [ "08" ], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "origin_url": "https://static-assets.monzo.com/monzo-com/2998e9560b2f9a689eb13f56b9c2d4ae019155e6/_next/static/media/same-miss-1.af492da5.avif", "parent_page_url": "https://monzo.com/annual-report/2026", "local_path": "assets/official/annual-1.webp", "mime_type": "image/avif", "width": 500, "height": 260, "sha256": "9b4a07399b01fb14e6024d3a4e8822fc90a7466447863b57c9e45b3c6fd15ddc", "alt": "Monzo品牌证据：annual-1", "caption": "2026年年报与年度回顾", "rights_note": "原始素材版权归Monzo及相应创作者所有；本地研究引用，不推定再授权。" }, { "asset_id": "annual-2", "source_id": "annual", "brand_id": "monzo", "module_ids": [ "08" ], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "origin_url": "https://static-assets.monzo.com/monzo-com/2998e9560b2f9a689eb13f56b9c2d4ae019155e6/_next/static/media/same-miss-2.080e7811.avif", "parent_page_url": "https://monzo.com/annual-report/2026", "local_path": "assets/official/annual-2.webp", "mime_type": "image/avif", "width": 500, "height": 333, "sha256": "d7fe65c265eaa76591aebcc840453476ab6acf5bfb0bf16a594e5be4bccb0d43", "alt": "Monzo品牌证据：annual-2", "caption": "2026年年报与年度回顾", "rights_note": "原始素材版权归Monzo及相应创作者所有；本地研究引用，不推定再授权。" }, { "asset_id": "annual-3", "source_id": "annual", "brand_id": "monzo", "module_ids": [ "08" ], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "origin_url": "https://static-assets.monzo.com/monzo-com/2998e9560b2f9a689eb13f56b9c2d4ae019155e6/_next/static/media/same-miss-3.9cddaaa2.avif", "parent_page_url": "https://monzo.com/annual-report/2026", "local_path": "assets/official/annual-3.webp", "mime_type": "image/avif", "width": 500, "height": 333, "sha256": "c11c737cec72a19cfcd7e5f347903374a80abe57b005bde57fd8d2ebbdc1128b", "alt": "Monzo品牌证据：annual-3", "caption": "2026年年报与年度回顾", "rights_note": "原始素材版权归Monzo及相应创作者所有；本地研究引用，不推定再授权。" }, { "asset_id": "webdesign-1", "source_id": "webdesign", "brand_id": "monzo", "module_ids": [], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "origin_url": "https://images.ctfassets.net/ro61k101ee59/2LEGfhFER7RSjUZ6twNUIh/9d9cbb8da16d0331409abf13604b25f8/Old_pages.png?w=2400&q=75", "parent_page_url": "https://monzo.com/blog/reimagining-monzo-com-building-a-modular-high-fidelity-web-design-system-that-scales", "local_path": "assets/official/webdesign-1.webp", "mime_type": "image/png", "width": 1576, "height": 828, "sha256": "dcaf4a2084a792a240b47f709750827cfb0aaeb867020a52d62459d729682f46", "alt": "Monzo品牌证据：webdesign-1", "caption": "2026年模块化网站设计系统", "rights_note": "原始素材版权归Monzo及相应创作者所有；本地研究引用，不推定再授权。" }, { "asset_id": "webdesign-2", "source_id": "webdesign", "brand_id": "monzo", "module_ids": [ "12" ], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "origin_url": "https://images.ctfassets.net/ro61k101ee59/1D0GqQ6nBu3LfCJLV8l9Ti/362c3d6584626d56907cb4e1d7af6dcf/Kick_off.png?w=2400&q=75", "parent_page_url": "https://monzo.com/blog/reimagining-monzo-com-building-a-modular-high-fidelity-web-design-system-that-scales", "local_path": "assets/official/webdesign-2.webp", "mime_type": "image/png", "width": 1576, "height": 828, "sha256": "3b4bf2c8941ae06a2fdfdcc7e147ab0dbfefc9c393e0c80d2db7187d0ca795fa", "alt": "Monzo品牌证据：webdesign-2", "caption": "2026年模块化网站设计系统", "rights_note": "原始素材版权归Monzo及相应创作者所有；本地研究引用，不推定再授权。" }, { "asset_id": "webdesign-3", "source_id": "webdesign", "brand_id": "monzo", "module_ids": [], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "origin_url": "https://images.ctfassets.net/ro61k101ee59/4ZvpaL9YrsZGlYIjceC8ZX/e81108959017a72a734f24072bf4cd19/Team_photos.png?w=2400&q=75", "parent_page_url": "https://monzo.com/blog/reimagining-monzo-com-building-a-modular-high-fidelity-web-design-system-that-scales", "local_path": "assets/official/webdesign-3.webp", "mime_type": "image/png", "width": 1576, "height": 828, "sha256": "589446566e191764ecbbc3bff652d045fe888f7b26a58a25412ae4c623a3dc2a", "alt": "Monzo品牌证据：webdesign-3", "caption": "2026年模块化网站设计系统", "rights_note": "原始素材版权归Monzo及相应创作者所有；本地研究引用，不推定再授权。" }, { "asset_id": "webdesign-4", "source_id": "webdesign", "brand_id": "monzo", "module_ids": [ "12" ], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "origin_url": "https://images.ctfassets.net/ro61k101ee59/38AR76WW9Jd2EsOe49k9v0/31ba7da8273aff47de44ca30f3ae0b10/Component_design.png?w=2400&q=75", "parent_page_url": "https://monzo.com/blog/reimagining-monzo-com-building-a-modular-high-fidelity-web-design-system-that-scales", "local_path": "assets/official/webdesign-4.webp", "mime_type": "image/png", "width": 1576, "height": 828, "sha256": "458be7b8fc8f22b080b2c7320ee6baa5d678d19754c56bd14fd135e9807cd01f", "alt": "Monzo品牌证据：webdesign-4", "caption": "2026年模块化网站设计系统", "rights_note": "原始素材版权归Monzo及相应创作者所有；本地研究引用，不推定再授权。" }, { "asset_id": "webdesign-5", "source_id": "webdesign", "brand_id": "monzo", "module_ids": [ "12" ], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "origin_url": "https://images.ctfassets.net/ro61k101ee59/Jbm7QtAVIPfQT1wgOQr6p/921faad39b09e9320134b734e7bcf3b6/Build_content.png?w=2400&q=75", "parent_page_url": "https://monzo.com/blog/reimagining-monzo-com-building-a-modular-high-fidelity-web-design-system-that-scales", "local_path": "assets/official/webdesign-5.webp", "mime_type": "image/png", "width": 1576, "height": 828, "sha256": "a39f06b63d3906bcb62d0122af035e06c52e348844d3c0067bf1e9abc11446d5", "alt": "Monzo品牌证据：webdesign-5", "caption": "2026年模块化网站设计系统", "rights_note": "原始素材版权归Monzo及相应创作者所有；本地研究引用，不推定再授权。" }, { "asset_id": "webdesign-6", "source_id": "webdesign", "brand_id": "monzo", "module_ids": [ "05", "11" ], "media_type": "gif", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "origin_url": "https://images.ctfassets.net/ro61k101ee59/6wFKrtTwbt1G0moJKZPaMN/af3abd58ca52e8778ff3dd98b2db8406/Monzo_magic.gif?w=2400&q=75", "parent_page_url": "https://monzo.com/blog/reimagining-monzo-com-building-a-modular-high-fidelity-web-design-system-that-scales", "local_path": "assets/official/webdesign-6.gif", "mime_type": "image/gif", "width": 1576, "height": 828, "sha256": "1d4357b5387ca7d068dd626a143246606601db2247d65d1bd0ec4781bf4f80f6", "alt": "Monzo品牌证据：webdesign-6", "caption": "2026年模块化网站设计系统", "rights_note": "原始素材版权归Monzo及相应创作者所有；本地研究引用，不推定再授权。" }, { "asset_id": "output-0", "source_id": "output", "brand_id": "monzo", "module_ids": [ "07" ], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "origin_url": "https://media.studio-output.com/app/uploads/2021/10/19181418/MonzoIdea.jpg", "parent_page_url": "https://www.studio-output.com/work/monzo/", "local_path": "assets/official/output-0.webp", "mime_type": "image/jpeg", "width": 1920, "height": 1081, "sha256": "d38db757de2e7d270353e464aed9cd5a1bbd387c277635737bbdb311e262aa67", "alt": "Monzo品牌证据：output-0", "caption": "Output：Monzo Business品牌应用", "rights_note": "原始素材版权归Monzo及相应创作者所有；本地研究引用，不推定再授权。" }, { "asset_id": "output-1", "source_id": "output", "brand_id": "monzo", "module_ids": [ "08" ], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "origin_url": "https://media.studio-output.com/app/uploads/2021/10/19183612/Frame-26231-1280x1280.jpg", "parent_page_url": "https://www.studio-output.com/work/monzo/", "local_path": "assets/official/output-1.webp", "mime_type": "image/jpeg", "width": 1280, "height": 1280, "sha256": "b9036968b1bbbcbf8738258538fc04381c0c9f37add365a7b038e03333573b5a", "alt": "Monzo品牌证据：output-1", "caption": "Output：Monzo Business品牌应用", "rights_note": "原始素材版权归Monzo及相应创作者所有；本地研究引用，不推定再授权。" }, { "asset_id": "output-2", "source_id": "output", "brand_id": "monzo", "module_ids": [ "08" ], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "origin_url": "https://media.studio-output.com/app/uploads/2021/10/19183614/Frame-26232-1280x1280.jpg", "parent_page_url": "https://www.studio-output.com/work/monzo/", "local_path": "assets/official/output-2.webp", "mime_type": "image/jpeg", "width": 1280, "height": 1280, "sha256": "3d4efc3cb315d6b0ca9dff8c8e0fb03c9ab660d72d0f02f282fc566299cbe430", "alt": "Monzo品牌证据：output-2", "caption": "Output：Monzo Business品牌应用", "rights_note": "原始素材版权归Monzo及相应创作者所有；本地研究引用，不推定再授权。" }, { "asset_id": "output-3", "source_id": "output", "brand_id": "monzo", "module_ids": [ "08" ], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "origin_url": "https://media.studio-output.com/app/uploads/2021/10/19183616/Frame-26233-1280x1280.jpg", "parent_page_url": "https://www.studio-output.com/work/monzo/", "local_path": "assets/official/output-3.webp", "mime_type": "image/jpeg", "width": 1280, "height": 1280, "sha256": "0d2fb6a97946a0a83523bc4550ecbe78d2e029364ac22cddf16f2e9c90cb0f26", "alt": "Monzo品牌证据：output-3", "caption": "Output：Monzo Business品牌应用", "rights_note": "原始素材版权归Monzo及相应创作者所有；本地研究引用，不推定再授权。" }, { "asset_id": "output-4", "source_id": "output", "brand_id": "monzo", "module_ids": [ "08" ], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "origin_url": "https://media.studio-output.com/app/uploads/2021/10/19183620/Frame-26236-1280x1280.jpg", "parent_page_url": "https://www.studio-output.com/work/monzo/", "local_path": "assets/official/output-4.webp", "mime_type": "image/jpeg", "width": 1280, "height": 1280, "sha256": "2c8f1957813224eef002a4dfa94e34390e09c1fcd58e1b51698dd7aad2851a03", "alt": "Monzo品牌证据：output-4", "caption": "Output：Monzo Business品牌应用", "rights_note": "原始素材版权归Monzo及相应创作者所有；本地研究引用，不推定再授权。" }, { "asset_id": "output-5", "source_id": "output", "brand_id": "monzo", "module_ids": [], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "origin_url": "https://media.studio-output.com/app/uploads/2021/10/19183617/Frame-26234-1280x1280.jpg", "parent_page_url": "https://www.studio-output.com/work/monzo/", "local_path": "assets/official/output-5.webp", "mime_type": "image/jpeg", "width": 1280, "height": 1280, "sha256": "42398bae96955f12cf946b4ec496502ba62605a0f8a570b153b7b7864409aef0", "alt": "Monzo品牌证据：output-5", "caption": "Output：Monzo Business品牌应用", "rights_note": "原始素材版权归Monzo及相应创作者所有；本地研究引用，不推定再授权。" }, { "asset_id": "output-6", "source_id": "output", "brand_id": "monzo", "module_ids": [], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "origin_url": "https://media.studio-output.com/app/uploads/2021/10/19183618/Frame-26235-1280x1280.jpg", "parent_page_url": "https://www.studio-output.com/work/monzo/", "local_path": "assets/official/output-6.webp", "mime_type": "image/jpeg", "width": 1280, "height": 1280, "sha256": "0245ff5260d9a4ef0163e12f9a890145bfa119e754356112b8ec0768eab73827", "alt": "Monzo品牌证据：output-6", "caption": "Output：Monzo Business品牌应用", "rights_note": "原始素材版权归Monzo及相应创作者所有；本地研究引用，不推定再授权。" }, { "asset_id": "output-7", "source_id": "output", "brand_id": "monzo", "module_ids": [ "07" ], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "origin_url": "https://media.studio-output.com/app/uploads/2020/03/30161858/Monzo_Casestudy_Component%401.5x-3.jpg", "parent_page_url": "https://www.studio-output.com/work/monzo/", "local_path": "assets/official/output-7.webp", "mime_type": "image/jpeg", "width": 1920, "height": 1080, "sha256": "ae7465edd6b13c859a4885c5ac8715dfb1bd5eed4d05f62e1311f82861752520", "alt": "Monzo品牌证据：output-7", "caption": "Output：Monzo Business品牌应用", "rights_note": "原始素材版权归Monzo及相应创作者所有；本地研究引用，不推定再授权。" }, { "asset_id": "output-8", "source_id": "output", "brand_id": "monzo", "module_ids": [ "07" ], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "origin_url": "https://media.studio-output.com/app/uploads/2021/10/19182422/SocialContent_Story-1280x720.jpg", "parent_page_url": "https://www.studio-output.com/work/monzo/", "local_path": "assets/official/output-8.webp", "mime_type": "image/jpeg", "width": 1280, "height": 720, "sha256": "70badb5dde891d97358466865a4c9eb84abe644159011910fe3602f6b0522159", "alt": "Monzo品牌证据：output-8", "caption": "Output：Monzo Business品牌应用", "rights_note": "原始素材版权归Monzo及相应创作者所有；本地研究引用，不推定再授权。" }, { "asset_id": "output-9", "source_id": "output", "brand_id": "monzo", "module_ids": [ "07" ], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "origin_url": "https://media.studio-output.com/app/uploads/2021/10/19182421/SocialContent_Feed-1280x720.jpg", "parent_page_url": "https://www.studio-output.com/work/monzo/", "local_path": "assets/official/output-9.webp", "mime_type": "image/jpeg", "width": 1280, "height": 720, "sha256": "bd978b4c3f4c3007892d70159f06e3b37f819b01ee24d3dce14549e7e474f7fd", "alt": "Monzo品牌证据：output-9", "caption": "Output：Monzo Business品牌应用", "rights_note": "原始素材版权归Monzo及相应创作者所有；本地研究引用，不推定再授权。" }, { "asset_id": "plans-0", "source_id": "plans", "brand_id": "monzo", "module_ids": [ "26", "15" ], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "origin_url": "https://images.ctfassets.net/ro61k101ee59/0XDSYozAllkF1EIwdgCqt/8d7f5415d8ec65186d5c58339984a95a/Max_Homepage_Desktop.jpg", "parent_page_url": "https://monzo.com/current-account/plans", "local_path": "assets/official/plans-0.webp", "mime_type": "image/jpeg", "width": 4000, "height": 2050, "sha256": "7c7a0d0dcbaf4d5baf7a05c294a8b45cab3053852b76cf3a5b808f6af7968cfa", "alt": "Monzo品牌证据：plans-0", "caption": "英国个人账户套餐与价格", "rights_note": "原始素材版权归Monzo及相应创作者所有；本地研究引用，不推定再授权。" }, { "asset_id": "plans-1", "source_id": "plans", "brand_id": "monzo", "module_ids": [ "26", "05", "15" ], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "origin_url": "https://images.ctfassets.net/ro61k101ee59/4R2NEzmbmOf34dmeIxheBH/4348e24961aab2dad6f71ba163c988e1/plans-page_perks-card.avif?w=800&q=75", "parent_page_url": "https://monzo.com/current-account/plans", "local_path": "assets/official/plans-1.webp", "mime_type": "image/avif", "width": 800, "height": 542, "sha256": "bc7bd392ebb4ef3a37ce0bb51cdf9e47c1ed48b2b1dea1f5c55ab8247c428527", "alt": "Monzo品牌证据：plans-1", "caption": "英国个人账户套餐与价格", "rights_note": "原始素材版权归Monzo及相应创作者所有；本地研究引用，不推定再授权。" }, { "asset_id": "event-0", "source_id": "event", "brand_id": "monzo", "module_ids": [ "19" ], "media_type": "gif", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "origin_url": "https://images.squarespace-cdn.com/content/v1/5e70e1a420068c4fd7e8e9ec/62494b2d-aa3f-4776-8306-d6f30103747c/Monzo_ATM_gif_1.gif", "parent_page_url": "https://alexsmith.co/work/monzo-greggs-atm", "local_path": "assets/official/event-0.jpg", "mime_type": "image/gif", "width": 600, "height": 338, "sha256": "899b91ab1f56c5b09b043e77f68ce282b71a41ffd387448f3bdb85a7c187301d", "alt": "Monzo品牌证据：event-0", "caption": "活动制作方：Monzo与Greggs快闪装置", "rights_note": "原始素材版权归Monzo及相应创作者所有；本地研究引用，不推定再授权。" }, { "asset_id": "event-1", "source_id": "event", "brand_id": "monzo", "module_ids": [ "19" ], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "origin_url": "https://images.squarespace-cdn.com/content/v1/5e70e1a420068c4fd7e8e9ec/3df3af71-c952-4a6f-bd7d-2ded1c0eeb02/Monzo_ATM_2.jpg", "parent_page_url": "https://alexsmith.co/work/monzo-greggs-atm", "local_path": "assets/official/event-1.webp", "mime_type": "image/jpeg", "width": 2000, "height": 1333, "sha256": "8260ec692f1a1f1ad894b5bf84b1c4574b5770f62b7bf505cf55aec9dfc1873b", "alt": "Monzo品牌证据：event-1", "caption": "活动制作方：Monzo与Greggs快闪装置", "rights_note": "原始素材版权归Monzo及相应创作者所有；本地研究引用，不推定再授权。" }, { "asset_id": "event-2", "source_id": "event", "brand_id": "monzo", "module_ids": [ "19" ], "media_type": "gif", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "origin_url": "https://images.squarespace-cdn.com/content/v1/5e70e1a420068c4fd7e8e9ec/aa08c9a7-4bde-419e-a87e-8b6a01f44cdd/Monzo_ATM_gif_2.gif", "parent_page_url": "https://alexsmith.co/work/monzo-greggs-atm", "local_path": "assets/official/event-2.jpg", "mime_type": "image/gif", "width": 600, "height": 338, "sha256": "98b9d1ec1c49dd7bfe84e7fe17d4d047e57e255a6cf0a1f0f40ba2091d10b0be", "alt": "Monzo品牌证据：event-2", "caption": "活动制作方：Monzo与Greggs快闪装置", "rights_note": "原始素材版权归Monzo及相应创作者所有；本地研究引用，不推定再授权。" }, { "asset_id": "event-3", "source_id": "event", "brand_id": "monzo", "module_ids": [ "19" ], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "origin_url": "https://images.squarespace-cdn.com/content/v1/5e70e1a420068c4fd7e8e9ec/aa57152f-8238-4638-b2d8-c2094ccb820a/Monzo_ATM_3.jpg", "parent_page_url": "https://alexsmith.co/work/monzo-greggs-atm", "local_path": "assets/official/event-3.webp", "mime_type": "image/jpeg", "width": 2000, "height": 1333, "sha256": "80e266f9ed2358bf8d333c760c429b6a2317f3a26450085e9c82f9bf0c7a3b2c", "alt": "Monzo品牌证据：event-3", "caption": "活动制作方：Monzo与Greggs快闪装置", "rights_note": "原始素材版权归Monzo及相应创作者所有；本地研究引用，不推定再授权。" }, { "asset_id": "space-0", "source_id": "space", "brand_id": "monzo", "module_ids": [ "18" ], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "origin_url": "https://static.wixstatic.com/media/0b971c_a63b7f2a51bb4a4fb20d0c63db514f1a~mv2.png/v1/fill/w_776,h_433,q_90,enc_avif,quality_auto/0b971c_a63b7f2a51bb4a4fb20d0c63db514f1a~mv2.png", "parent_page_url": "https://www.wearespor.com/monzo", "local_path": "assets/official/space-0.webp", "mime_type": "image/png", "width": 776, "height": 433, "sha256": "d6380a138518df05548b2bd029c810cc23c899f285f3b103ef229c11494dcf5b", "alt": "Monzo品牌证据：space-0", "caption": "办公项目供应方：Monzo会议与协作空间", "rights_note": "原始素材版权归Monzo及相应创作者所有；本地研究引用，不推定再授权。" }, { "asset_id": "space-1", "source_id": "space", "brand_id": "monzo", "module_ids": [ "18" ], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "origin_url": "https://static.wixstatic.com/media/0b971c_1de57d3623e242e38e062c8e200c6ea0~mv2.png/v1/fill/w_776,h_433,q_90,enc_avif,quality_auto/0b971c_1de57d3623e242e38e062c8e200c6ea0~mv2.png", "parent_page_url": "https://www.wearespor.com/monzo", "local_path": "assets/official/space-1.webp", "mime_type": "image/png", "width": 776, "height": 433, "sha256": "e9e16accad7f37bb4b5abba988842e4e58b84d71ab1bf7cfebd2544899ab08aa", "alt": "Monzo品牌证据：space-1", "caption": "办公项目供应方：Monzo会议与协作空间", "rights_note": "原始素材版权归Monzo及相应创作者所有；本地研究引用，不推定再授权。" }, { "asset_id": "campaign-0", "source_id": "campaign", "brand_id": "monzo", "module_ids": [], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "origin_url": "https://img2.storyblok.com/325x325/f/102932/1240x697/40824c04fe/get-busy-living-bbh.jpg", "parent_page_url": "https://creative.salon/articles/work/get-busy-living-monzo-bbh-london", "local_path": "assets/official/campaign-0.webp", "mime_type": "image/jpeg", "width": 325, "height": 325, "sha256": "6fe93eb0fb1cb11aa7ea1e95c0b282ad849b33e5538b0c25de5161cb6d81a54b", "alt": "Monzo品牌证据：campaign-0", "caption": "2026年Get busy living传播报道", "rights_note": "原始素材版权归Monzo及相应创作者所有；本地研究引用，不推定再授权。" }, { "asset_id": "campaign-1", "source_id": "campaign", "brand_id": "monzo", "module_ids": [ "21" ], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "origin_url": "https://img2.storyblok.com/811x456/f/102932/1240x697/ac6eed3b06/monzo-get-busy-living-bbh.jpg", "parent_page_url": "https://creative.salon/articles/work/get-busy-living-monzo-bbh-london", "local_path": "assets/official/campaign-1.webp", "mime_type": "image/jpeg", "width": 811, "height": 456, "sha256": "78b6e695860e61b1060169b600389bfdf888dd63088ce30dfdbaa390ed016dcf", "alt": "Monzo品牌证据：campaign-1", "caption": "2026年Get busy living传播报道", "rights_note": "原始素材版权归Monzo及相应创作者所有；本地研究引用，不推定再授权。" }, { "asset_id": "campaign-2", "source_id": "campaign", "brand_id": "monzo", "module_ids": [ "21" ], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "origin_url": "https://img2.storyblok.com/811x456/f/102932/1240x697/70530983ed/monzo-get-busy-living-bbh.jpg", "parent_page_url": "https://creative.salon/articles/work/get-busy-living-monzo-bbh-london", "local_path": "assets/official/campaign-2.webp", "mime_type": "image/jpeg", "width": 811, "height": 456, "sha256": "9595de5d4128416c72eafcef1b1156387d88200aee65eefe806a8c2ef4dfc593", "alt": "Monzo品牌证据：campaign-2", "caption": "2026年Get busy living传播报道", "rights_note": "原始素材版权归Monzo及相应创作者所有；本地研究引用，不推定再授权。" }, { "asset_id": "book-0", "source_id": "book", "brand_id": "monzo", "module_ids": [ "16" ], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "origin_url": "https://images.ctfassets.net/ro61k101ee59/5Tzc2eZQYBwK3TBi9W8kHD/f373abd8f870024cbbb9503b5cec47f6/TBOM_STBS_mobile_size.png?w=750", "parent_page_url": "https://monzo.com/book-of-money", "local_path": "assets/official/book-0.webp", "mime_type": "image/png", "width": 750, "height": 1125, "sha256": "9ff2dae656d3b5ffa85ae91ac096c842acf48870fb72b70edb9a8014d157a38b", "alt": "Monzo品牌证据：book-0", "caption": "The Book of Money官方出版介绍", "rights_note": "原始素材版权归Monzo及相应创作者所有；本地研究引用，不推定再授权。" }, { "asset_id": "book-1", "source_id": "book", "brand_id": "monzo", "module_ids": [ "16" ], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "origin_url": "https://images.ctfassets.net/ro61k101ee59/3lG5q8QBxBgnLC17lVw3sV/77d505726c9923db00c597d1f35a577c/For_any_financial_era.png?w=449&q=75", "parent_page_url": "https://monzo.com/book-of-money", "local_path": "assets/official/book-1.webp", "mime_type": "image/png", "width": 449, "height": 450, "sha256": "122b9a322da55c93db039ae6eed23fe57541775f9021794ef85bcc14f620226f", "alt": "Monzo品牌证据：book-1", "caption": "The Book of Money官方出版介绍", "rights_note": "原始素材版权归Monzo及相应创作者所有；本地研究引用，不推定再授权。" }, { "asset_id": "book-2", "source_id": "book", "brand_id": "monzo", "module_ids": [ "16" ], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "origin_url": "https://images.ctfassets.net/ro61k101ee59/4bxk22TanTkjOpwXKHJWvG/3382cd461a76b39839b6e84c4398ec9d/Stories_inspired_by_our_community.png?w=448&q=75", "parent_page_url": "https://monzo.com/book-of-money", "local_path": "assets/official/book-2.webp", "mime_type": "image/png", "width": 448, "height": 450, "sha256": "4adf530ee34cb64f1b849d67767a821245b5f262a81f2eaaece7d7e8125fdb9b", "alt": "Monzo品牌证据：book-2", "caption": "The Book of Money官方出版介绍", "rights_note": "原始素材版权归Monzo及相应创作者所有；本地研究引用，不推定再授权。" }, { "asset_id": "book-3", "source_id": "book", "brand_id": "monzo", "module_ids": [ "16" ], "media_type": "image", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "origin_url": "https://images.ctfassets.net/ro61k101ee59/3UV7V6h98V6kSp3KjBfOPQ/009b4684f3c5723038e335632a30ac99/Quizzes_and_practical_exercises.png?w=449&q=75", "parent_page_url": "https://monzo.com/book-of-money", "local_path": "assets/official/book-3.webp", "mime_type": "image/png", "width": 449, "height": 450, "sha256": "fe5d86f9593250bbefb8463860950e5e4ebb6a400157dffc87b67b63efb8faf7", "alt": "Monzo品牌证据：book-3", "caption": "The Book of Money官方出版介绍", "rights_note": "原始素材版权归Monzo及相应创作者所有；本地研究引用，不推定再授权。" }, { "asset_id": "capture-home", "source_id": "home", "brand_id": "monzo", "module_ids": [ "24", "25", "26", "28", "04", "15" ], "media_type": "web_capture", "asset_role": "evidence_capture", "storage_mode": "local_capture", "availability": "available", "local_path": "assets/official/capture-home.webp", "parent_page_url": "https://monzo.com/", "capture": { "capture_kind": "viewport", "captured_at": "2026-10-23T06:51:34.910Z", "viewport": { "width": 1440, "height": 1000 }, "content_transform": "none" }, "alt": "Monzo官网实际页面：home", "caption": "2026年10月官网实际页面截图" }, { "asset_id": "capture-annual", "source_id": "annual", "brand_id": "monzo", "module_ids": [ "13" ], "media_type": "web_capture", "asset_role": "evidence_capture", "storage_mode": "local_capture", "availability": "available", "local_path": "assets/official/capture-annual.webp", "parent_page_url": "https://monzo.com/annual-report/2026", "capture": { "capture_kind": "viewport", "captured_at": "2026-10-23T06:51:49.184Z", "viewport": { "width": 1440, "height": 1000 }, "content_transform": "none" }, "alt": "Monzo官网实际页面：annual", "caption": "2026年10月官网实际页面截图" }, { "asset_id": "capture-plans", "source_id": "plans", "brand_id": "monzo", "module_ids": [ "26" ], "media_type": "web_capture", "asset_role": "evidence_capture", "storage_mode": "local_capture", "availability": "available", "local_path": "assets/official/capture-plans.webp", "parent_page_url": "https://monzo.com/current-account/plans", "capture": { "capture_kind": "viewport", "captured_at": "2026-10-23T06:52:01.897Z", "viewport": { "width": 1440, "height": 1000 }, "content_transform": "none" }, "alt": "Monzo官网实际页面：plans", "caption": "2026年10月官网实际页面截图" }, { "asset_id": "capture-voice", "source_id": "voice", "brand_id": "monzo", "module_ids": [ "25" ], "media_type": "web_capture", "asset_role": "evidence_capture", "storage_mode": "local_capture", "availability": "available", "local_path": "assets/official/capture-voice.webp", "parent_page_url": "https://monzo.com/tone-of-voice", "capture": { "capture_kind": "viewport", "captured_at": "2026-10-23T06:52:15.864Z", "viewport": { "width": 1440, "height": 1000 }, "content_transform": "none" }, "alt": "Monzo官网实际页面：voice", "caption": "2026年10月官网实际页面截图" } ], "evidence": [ { "evidence_id": "e-24-0", "brand_id": "monzo", "module_id": "24", "source_id": "annual", "asset_ids": [ "annual-0" ], "evidence_type": "official_statement", "summary": "FY2026年度回顾：15.2m客户、£1.7bn收入及欧洲扩展。", "supports_field_ids": [ "size_stage", "recent_developments" ], "quality": "high", "notes_internal": "图片以原文件保存；同一项目多图不计为多个独立证据家族。" }, { "evidence_id": "e-24-1", "brand_id": "monzo", "module_id": "24", "source_id": "home", "asset_ids": [ "capture-home" ], "evidence_type": "official_statement", "summary": "官网以手机银行和日常资金管理为入口。", "supports_field_ids": [ "brand_name", "industry", "one_sentence_positioning" ], "quality": "high", "notes_internal": "图片以原文件保存；同一项目多图不计为多个独立证据家族。" }, { "evidence_id": "e-25-2", "brand_id": "monzo", "module_id": "25", "source_id": "voice", "asset_ids": [ "capture-voice" ], "evidence_type": "official_rule", "summary": "官方写作原则：Straightforward kindness、Everyday magic、Warm wit；情境决定幽默的强度。", "supports_field_ids": [ "tone_voice" ], "quality": "high", "notes_internal": "图片以原文件保存；同一项目多图不计为多个独立证据家族。" }, { "evidence_id": "e-25-3", "brand_id": "monzo", "module_id": "25", "source_id": "home", "asset_ids": [ "capture-home" ], "evidence_type": "official_statement", "summary": "当前首页将生活置于资金管理之前，强调降低管理金钱所占注意力。", "supports_field_ids": [ "value_proposition", "key_themes", "tone_voice", "problem_statement" ], "quality": "high", "notes_internal": "图片以原文件保存；同一项目多图不计为多个独立证据家族。" }, { "evidence_id": "e-26-4", "brand_id": "monzo", "module_id": "26", "source_id": "plans", "asset_ids": [ "capture-plans", "plans-0", "plans-1" ], "evidence_type": "official_statement", "summary": "套餐页截至访问时标价Extra £3、Perks £9、Max从£19/月，具备资格和合同条件。", "supports_field_ids": [ "pricing_packaging" ], "quality": "high", "notes_internal": "图片以原文件保存；同一项目多图不计为多个独立证据家族。" }, { "evidence_id": "e-26-5", "brand_id": "monzo", "module_id": "26", "source_id": "home", "asset_ids": [ "capture-home" ], "evidence_type": "official_statement", "summary": "官网分个人与企业，并组织账户、储蓄、借贷、投资和退休等产品。", "supports_field_ids": [ "product_categories", "core_products", "features_benefits", "pricing_packaging" ], "quality": "high", "notes_internal": "图片以原文件保存；同一项目多图不计为多个独立证据家族。" }, { "evidence_id": "e-27-6", "brand_id": "monzo", "module_id": "27", "source_id": "blog", "asset_ids": [], "evidence_type": "official_statement", "summary": "博客并列产品、技术、设计与数据主题；本次未进行连续时间窗频率测量。", "supports_field_ids": [ "channels", "themes", "formats", "thought_leadership" ], "quality": "high", "notes_internal": "图片以原文件保存；同一项目多图不计为多个独立证据家族。" }, { "evidence_id": "e-27-7", "brand_id": "monzo", "module_id": "27", "source_id": "book", "asset_ids": [], "evidence_type": "official_statement", "summary": "官方出版物及配套YouTube系列用于金融知识内容。", "supports_field_ids": [ "channels", "themes", "formats", "thought_leadership" ], "quality": "high", "notes_internal": "图片以原文件保存；同一项目多图不计为多个独立证据家族。" }, { "evidence_id": "e-28-8", "brand_id": "monzo", "module_id": "28", "source_id": "annual", "asset_ids": [], "evidence_type": "official_statement", "summary": "FY2026自报口碑获客占比79%、NPS76，并引用受监管服务质量调查；不归因为某个设计项目。", "supports_field_ids": [ "positioning_clarity", "customer_feedback" ], "quality": "high", "notes_internal": "图片以原文件保存；同一项目多图不计为多个独立证据家族。" }, { "evidence_id": "e-28-9", "brand_id": "monzo", "module_id": "28", "source_id": "home", "asset_ids": [ "capture-home" ], "evidence_type": "official_statement", "summary": "首页将具体资金功能与客户利益直接关联。", "supports_field_ids": [ "positioning_clarity", "customer_feedback" ], "quality": "high", "notes_internal": "图片以原文件保存；同一项目多图不计为多个独立证据家族。" }, { "evidence_id": "e-29-10", "brand_id": "monzo", "module_id": "29", "source_id": "fca", "asset_ids": [], "evidence_type": "official_statement", "summary": "2025年7月FCA处罚Monzo £21,091,300，涉及2018—2020年控制缺陷及2020—2022年违反高风险客户开户限制。", "supports_field_ids": [ "promise_evidence_gap", "product_limitations", "criticism_scope" ], "quality": "high", "notes_internal": "图片以原文件保存；同一项目多图不计为多个独立证据家族。" }, { "evidence_id": "e-29-11", "brand_id": "monzo", "module_id": "29", "source_id": "plans", "asset_ids": [], "evidence_type": "official_statement", "summary": "套餐的月费、年龄、最低期限与保险条件具有明确边界。", "supports_field_ids": [ "promise_evidence_gap", "product_limitations", "criticism_scope" ], "quality": "high", "notes_internal": "图片以原文件保存；同一项目多图不计为多个独立证据家族。" }, { "evidence_id": "e-04-12", "brand_id": "monzo", "module_id": "04", "source_id": "refresh", "asset_ids": [ "refresh-2" ], "evidence_type": "official_statement", "summary": "2022官方说明保留Monzo M并更新配色。", "supports_field_ids": [ "logo_type", "symbol_geometry", "wordmark_style", "logo_architecture", "color_variants" ], "quality": "high", "notes_internal": "图片以原文件保存；同一项目多图不计为多个独立证据家族。" }, { "evidence_id": "e-04-13", "brand_id": "monzo", "module_id": "04", "source_id": "ragged", "asset_ids": [ "ragged-8" ], "evidence_type": "visual_sample", "summary": "项目字标采用明亮底色与白字组合。", "supports_field_ids": [ "logo_type", "symbol_geometry", "wordmark_style", "logo_architecture", "color_variants" ], "quality": "medium", "notes_internal": "图片以原文件保存；同一项目多图不计为多个独立证据家族。" }, { "evidence_id": "e-04-14", "brand_id": "monzo", "module_id": "04", "source_id": "home", "asset_ids": [ "capture-home" ], "evidence_type": "real_application", "summary": "当前网页导航使用小写字标，营销图与产品卡并置。", "supports_field_ids": [ "logo_type", "symbol_geometry", "wordmark_style", "logo_architecture", "color_variants" ], "quality": "high", "notes_internal": "图片以原文件保存；同一项目多图不计为多个独立证据家族。" }, { "evidence_id": "e-05-15", "brand_id": "monzo", "module_id": "05", "source_id": "refresh", "asset_ids": [ "refresh-1" ], "evidence_type": "official_statement", "summary": "2022官方色彩说明以Hot Coral、深海军蓝、柔白及辅助色构成调色板。", "supports_field_ids": [ "primary_color", "secondary_color", "neutral_color", "functional_color", "color_combination", "background_strategy" ], "quality": "high", "notes_internal": "图片以原文件保存；同一项目多图不计为多个独立证据家族。" }, { "evidence_id": "e-05-16", "brand_id": "monzo", "module_id": "05", "source_id": "webdesign", "asset_ids": [ "webdesign-6" ], "evidence_type": "official_statement", "summary": "2026网站说明Hot Coral不应被机械当作错误反馈色。", "supports_field_ids": [ "primary_color", "secondary_color", "neutral_color", "functional_color", "color_combination", "background_strategy" ], "quality": "high", "notes_internal": "图片以原文件保存；同一项目多图不计为多个独立证据家族。" }, { "evidence_id": "e-05-17", "brand_id": "monzo", "module_id": "05", "source_id": "plans", "asset_ids": [ "plans-1" ], "evidence_type": "real_application", "summary": "现行Perks卡蓝色正面与珊瑚色边缘形成套餐例外。", "supports_field_ids": [ "primary_color", "secondary_color", "neutral_color", "functional_color", "color_combination", "background_strategy" ], "quality": "high", "notes_internal": "图片以原文件保存；同一项目多图不计为多个独立证据家族。" }, { "evidence_id": "e-06-18", "brand_id": "monzo", "module_id": "06", "source_id": "refresh", "asset_ids": [ "refresh-3" ], "evidence_type": "official_statement", "summary": "2022官方明确命名标题字体Oldschool Grotesk，以及由Universal Sans定制的Monzo Sans。", "supports_field_ids": [ "primary_typeface", "secondary_typeface", "type_hierarchy", "headline_style", "body_style" ], "quality": "high", "notes_internal": "图片以原文件保存；同一项目多图不计为多个独立证据家族。" }, { "evidence_id": "e-06-19", "brand_id": "monzo", "module_id": "06", "source_id": "ragged", "asset_ids": [ "ragged-5" ], "evidence_type": "visual_sample", "summary": "Monzo Sans项目字样展示。", "supports_field_ids": [ "primary_typeface", "secondary_typeface", "type_hierarchy", "headline_style", "body_style" ], "quality": "medium", "notes_internal": "图片以原文件保存；同一项目多图不计为多个独立证据家族。" }, { "evidence_id": "e-07-20", "brand_id": "monzo", "module_id": "07", "source_id": "output", "asset_ids": [ "output-0", "output-7", "output-8", "output-9" ], "evidence_type": "official_statement", "summary": "Monzo Business项目将卡边珊瑚线绕客户摄影使用；属于事业部历史项目。", "supports_field_ids": [ "shape_language", "geometry", "line_style", "layering", "color_interaction", "image_interaction", "modularity" ], "quality": "high", "notes_internal": "图片以原文件保存；同一项目多图不计为多个独立证据家族。" }, { "evidence_id": "e-07-21", "brand_id": "monzo", "module_id": "07", "source_id": "ragged", "asset_ids": [ "ragged-6" ], "evidence_type": "visual_sample", "summary": "个人银行宣传卡片将标题、产品信息与人物图层叠置。", "supports_field_ids": [ "shape_language", "geometry", "line_style", "layering", "color_interaction", "image_interaction", "modularity" ], "quality": "medium", "notes_internal": "图片以原文件保存；同一项目多图不计为多个独立证据家族。" }, { "evidence_id": "e-08-22", "brand_id": "monzo", "module_id": "08", "source_id": "refresh", "asset_ids": [ "refresh-4" ], "evidence_type": "official_statement", "summary": "2022官方说明采用温暖色调、光斑与较强阴影。", "supports_field_ids": [ "subject", "composition", "lighting", "color_tone", "background", "human_expression", "eye_contact", "authenticity" ], "quality": "high", "notes_internal": "图片以原文件保存；同一项目多图不计为多个独立证据家族。" }, { "evidence_id": "e-08-23", "brand_id": "monzo", "module_id": "08", "source_id": "output", "asset_ids": [ "output-1", "output-2", "output-3", "output-4" ], "evidence_type": "visual_sample", "summary": "Business项目客户肖像摄影及摄影师署名。", "supports_field_ids": [ "subject", "composition", "lighting", "color_tone", "background", "human_expression", "eye_contact", "authenticity" ], "quality": "medium", "notes_internal": "图片以原文件保存；同一项目多图不计为多个独立证据家族。" }, { "evidence_id": "e-08-24", "brand_id": "monzo", "module_id": "08", "source_id": "annual", "asset_ids": [ "annual-1", "annual-2", "annual-3" ], "evidence_type": "real_application", "summary": "当前年报以居家、家庭及小企业场景展示客户生活。", "supports_field_ids": [ "subject", "composition", "lighting", "color_tone", "background", "human_expression", "eye_contact", "authenticity" ], "quality": "high", "notes_internal": "图片以原文件保存；同一项目多图不计为多个独立证据家族。" }, { "evidence_id": "e-09-25", "brand_id": "monzo", "module_id": "09", "source_id": "ragged", "asset_ids": [ "ragged-4", "ragged-10", "ragged-12" ], "evidence_type": "official_statement", "summary": "Ragged Edge与Ola Dobrzyńska合作创建90幅插画。", "supports_field_ids": [ "illustration_style", "geometry", "character_style", "scene_style", "proportion", "color_usage", "narrative", "brand_integration" ], "quality": "high", "notes_internal": "图片以原文件保存；同一项目多图不计为多个独立证据家族。" }, { "evidence_id": "e-09-26", "brand_id": "monzo", "module_id": "09", "source_id": "refresh", "asset_ids": [ "refresh-5" ], "evidence_type": "visual_sample", "summary": "2022插画使用夸张对象、抽象形体与有表情的元素。", "supports_field_ids": [ "illustration_style", "geometry", "character_style", "scene_style", "proportion", "color_usage", "narrative", "brand_integration" ], "quality": "medium", "notes_internal": "图片以原文件保存；同一项目多图不计为多个独立证据家族。" }, { "evidence_id": "e-10-27", "brand_id": "monzo", "module_id": "10", "source_id": "ragged", "asset_ids": [ "ragged-7" ], "evidence_type": "visual_sample", "summary": "项目图标样本包含圆角底板、深色符号与不同辅助色。", "supports_field_ids": [ "stroke_fill", "corner_radius", "geometry", "detail_level", "color", "consistency" ], "quality": "medium", "notes_internal": "图片以原文件保存；同一项目多图不计为多个独立证据家族。" }, { "evidence_id": "e-10-28", "brand_id": "monzo", "module_id": "10", "source_id": "refresh", "asset_ids": [ "refresh-6" ], "evidence_type": "visual_sample", "summary": "界面特征图出现操作按钮、图形符号与资金信息单元。", "supports_field_ids": [ "stroke_fill", "corner_radius", "geometry", "detail_level", "color", "consistency" ], "quality": "medium", "notes_internal": "图片以原文件保存；同一项目多图不计为多个独立证据家族。" }, { "evidence_id": "e-11-29", "brand_id": "monzo", "module_id": "11", "source_id": "webdesign", "asset_ids": [ "webdesign-6" ], "evidence_type": "official_statement", "summary": "2026官方说明网站使用克制动画引导注意，并展示动效组件。", "supports_field_ids": [ "motion_principle", "reveal", "graphic_behavior" ], "quality": "high", "notes_internal": "图片以原文件保存；同一项目多图不计为多个独立证据家族。" }, { "evidence_id": "e-12-30", "brand_id": "monzo", "module_id": "12", "source_id": "webdesign", "asset_ids": [ "webdesign-2", "webdesign-4", "webdesign-5" ], "evidence_type": "official_statement", "summary": "2026官方说明模块化组件、语义token与响应式，卡片轮廓作为网站内容容器。", "supports_field_ids": [ "composition", "information_hierarchy", "modular_layout", "responsive_behavior", "format_adaptation" ], "quality": "high", "notes_internal": "图片以原文件保存；同一项目多图不计为多个独立证据家族。" }, { "evidence_id": "e-13-31", "brand_id": "monzo", "module_id": "13", "source_id": "annual", "asset_ids": [ "capture-annual" ], "evidence_type": "real_application", "summary": "2026年报收入图采用年度柱形、最新年珊瑚色强调、直接数字标签和照片背景。", "supports_field_ids": [ "chart_type", "data_color", "highlight_color", "label_style", "number_style", "emphasis_logic", "brand_integration" ], "quality": "high", "notes_internal": "图片以原文件保存；同一项目多图不计为多个独立证据家族。" }, { "evidence_id": "e-13-32", "brand_id": "monzo", "module_id": "13", "source_id": "refresh", "asset_ids": [ "refresh-6" ], "evidence_type": "visual_sample", "summary": "2022界面营销图将预算、趋势和金额操作组件放大展示。", "supports_field_ids": [ "chart_type", "data_color", "highlight_color", "label_style", "number_style", "emphasis_logic", "brand_integration" ], "quality": "medium", "notes_internal": "图片以原文件保存；同一项目多图不计为多个独立证据家族。" }, { "evidence_id": "e-15-33", "brand_id": "monzo", "module_id": "15", "source_id": "home", "asset_ids": [ "capture-home" ], "evidence_type": "real_application", "summary": "2026当前首页以大场景图、短标题、下载开户动作呈现生活利益。", "supports_field_ids": [ "brand_presence", "logo_usage", "color_usage", "typography_usage", "ui_integration", "content_hierarchy", "navigation" ], "quality": "high", "notes_internal": "图片以原文件保存；同一项目多图不计为多个独立证据家族。" }, { "evidence_id": "e-15-34", "brand_id": "monzo", "module_id": "15", "source_id": "plans", "asset_ids": [ "plans-0", "plans-1" ], "evidence_type": "real_application", "summary": "套餐页面组合实物手机、产品界面与卡片配色。", "supports_field_ids": [ "brand_presence", "logo_usage", "color_usage", "typography_usage", "ui_integration", "content_hierarchy", "navigation" ], "quality": "high", "notes_internal": "图片以原文件保存；同一项目多图不计为多个独立证据家族。" }, { "evidence_id": "e-16-35", "brand_id": "monzo", "module_id": "16", "source_id": "book", "asset_ids": [ "book-0", "book-1", "book-2", "book-3" ], "evidence_type": "official_statement", "summary": "官方出版物页面展示The Book of Money，介绍金融教育主题和黑白插画。", "supports_field_ids": [ "cover_system", "color", "image_treatment", "format" ], "quality": "high", "notes_internal": "图片以原文件保存；同一项目多图不计为多个独立证据家族。" }, { "evidence_id": "e-18-36", "brand_id": "monzo", "module_id": "18", "source_id": "space", "asset_ids": [ "space-0", "space-1" ], "evidence_type": "official_statement", "summary": "SPOR项目公开会议室及协作空间图片，项目地点为伦敦；未标明现行完整空间标准。", "supports_field_ids": [ "interior_identity", "lighting", "furniture" ], "quality": "high", "notes_internal": "图片以原文件保存；同一项目多图不计为多个独立证据家族。" }, { "evidence_id": "e-19-37", "brand_id": "monzo", "module_id": "19", "source_id": "event", "asset_ids": [ "event-0", "event-1", "event-2", "event-3" ], "evidence_type": "official_statement", "summary": "制作方披露Newcastle的Monzo×Greggs快闪ATMmmm，属于Money never felt like Monzo传播。", "supports_field_ids": [ "event_identity", "environmental_graphics", "logo_visibility", "brand_color" ], "quality": "high", "notes_internal": "图片以原文件保存；同一项目多图不计为多个独立证据家族。" }, { "evidence_id": "e-20-38", "brand_id": "monzo", "module_id": "20", "source_id": "internal", "asset_ids": [], "evidence_type": "official_statement", "summary": "Otherway公开描述The Book of Monzo内部数字品牌平台，但明确表示内部项目细节不公开。", "supports_field_ids": [ "employee_touchpoints", "internal_tone_of_voice", "internal_external_consistency" ], "quality": "high", "notes_internal": "图片以原文件保存；同一项目多图不计为多个独立证据家族。" }, { "evidence_id": "e-21-39", "brand_id": "monzo", "module_id": "21", "source_id": "campaign", "asset_ids": [ "campaign-1", "campaign-2" ], "evidence_type": "official_statement", "summary": "2026年7月Get busy living报道与户外图像：生活摄影、短句与Monzo字标出现在大幅及站点广告。", "supports_field_ids": [ "logo_visibility", "message_length", "typography_scale", "image_scale", "cropping", "format_adaptation", "campaign_consistency" ], "quality": "high", "notes_internal": "图片以原文件保存；同一项目多图不计为多个独立证据家族。" } ], "claims": [ { "claim_id": "c-24-0", "brand_id": "monzo", "module_id": "24", "claim_type": "fact", "presentation_role": "feature", "text": "Monzo以手机账户为核心，连接日常支付、储蓄与其他金融服务，面向个人及企业客户。", "evidence_ids": [ "e-24-0", "e-24-1" ], "confidence": "high", "publishable": true, "qualification": "品牌方与创作者的声明按来源归属呈现；视觉观察仅适用于所示样本。历史项目不自动代表全部现行规范。" }, { "claim_id": "c-24-1", "brand_id": "monzo", "module_id": "24", "claim_type": "fact", "presentation_role": "feature", "text": "FY2026官方回顾披露1520万客户、17亿英镑收入，并记录爱尔兰业务进展；这些是财年口径，不与新闻页的实时客户数混用。", "evidence_ids": [ "e-24-0", "e-24-1" ], "confidence": "high", "publishable": true, "qualification": "品牌方与创作者的声明按来源归属呈现；视觉观察仅适用于所示样本。历史项目不自动代表全部现行规范。" }, { "claim_id": "c-24-2", "brand_id": "monzo", "module_id": "24", "claim_type": "inference", "presentation_role": "observation", "text": "品牌的扩展围绕同一个日常资金入口展开，理解其视觉时应同时考虑手机界面的高频使用与更广泛的金融生活场景。", "evidence_ids": [ "e-24-0", "e-24-1" ], "confidence": "medium", "publishable": true, "qualification": "品牌方与创作者的声明按来源归属呈现；视觉观察仅适用于所示样本。历史项目不自动代表全部现行规范。" }, { "claim_id": "c-25-3", "brand_id": "monzo", "module_id": "25", "claim_type": "inference", "presentation_role": "feature", "text": "当前首页以“让钱服务生活”组织主张，把自动分配与零碎储蓄转化为可理解的生活利益。", "evidence_ids": [ "e-25-2", "e-25-3" ], "confidence": "medium", "publishable": true, "qualification": "品牌方与创作者的声明按来源归属呈现；视觉观察仅适用于所示样本。历史项目不自动代表全部现行规范。" }, { "claim_id": "c-25-4", "brand_id": "monzo", "module_id": "25", "claim_type": "fact", "presentation_role": "feature", "text": "官方语言原则强调清楚体贴、日常惊喜与温和机智；它们不是在所有触点中同等用力。", "evidence_ids": [ "e-25-2", "e-25-3" ], "confidence": "high", "publishable": true, "qualification": "品牌方与创作者的声明按来源归属呈现；视觉观察仅适用于所示样本。历史项目不自动代表全部现行规范。" }, { "claim_id": "c-25-5", "brand_id": "monzo", "module_id": "25", "claim_type": "fact", "presentation_role": "rule", "text": "官方写作原则要求敏感或负面信息优先清晰与体贴，客户服务不使用幽默调侃。", "evidence_ids": [ "e-25-2", "e-25-3" ], "confidence": "high", "publishable": true, "qualification": "品牌方与创作者的声明按来源归属呈现；视觉观察仅适用于所示样本。历史项目不自动代表全部现行规范。" }, { "claim_id": "c-25-6", "brand_id": "monzo", "module_id": "25", "claim_type": "inference", "presentation_role": "observation", "text": "从产品说明到广告，Monzo保留亲近感，但以场景决定玩笑的分量；这种可调节的语气比单纯追求活泼更接近其语言系统。", "evidence_ids": [ "e-25-2", "e-25-3" ], "confidence": "medium", "publishable": true, "qualification": "品牌方与创作者的声明按来源归属呈现；视觉观察仅适用于所示样本。历史项目不自动代表全部现行规范。" }, { "claim_id": "c-26-7", "brand_id": "monzo", "module_id": "26", "claim_type": "inference", "presentation_role": "feature", "text": "基础账户连接储蓄、支付和其他金融功能；增值套餐采用工具、生活权益与保险逐级叠加的方式。", "evidence_ids": [ "e-26-4", "e-26-5" ], "confidence": "medium", "publishable": true, "qualification": "品牌方与创作者的声明按来源归属呈现；视觉观察仅适用于所示样本。历史项目不自动代表全部现行规范。" }, { "claim_id": "c-26-8", "brand_id": "monzo", "module_id": "26", "claim_type": "fact", "presentation_role": "feature", "text": "访问时英国套餐页标示Extra每月£3、Perks £9、Max从£19起，后者另有年龄与最低期限要求；不沿用旧报道中的价格。", "evidence_ids": [ "e-26-4", "e-26-5" ], "confidence": "high", "publishable": true, "qualification": "品牌方与创作者的声明按来源归属呈现；视觉观察仅适用于所示样本。历史项目不自动代表全部现行规范。" }, { "claim_id": "c-26-9", "brand_id": "monzo", "module_id": "26", "claim_type": "inference", "presentation_role": "observation", "text": "产品分层围绕不同生活需求增加服务，卡面配色也随套餐变化，说明Hot Coral的持续性不能被误读成所有卡片只用一种颜色。", "evidence_ids": [ "e-26-4", "e-26-5" ], "confidence": "medium", "publishable": true, "qualification": "品牌方与创作者的声明按来源归属呈现；视觉观察仅适用于所示样本。历史项目不自动代表全部现行规范。" }, { "claim_id": "c-27-10", "brand_id": "monzo", "module_id": "27", "claim_type": "fact", "presentation_role": "feature", "text": "官方博客将产品更新与技术、设计实践并置，使功能介绍和团队专业内容共同服务品牌表达。", "evidence_ids": [ "e-27-6", "e-27-7" ], "confidence": "high", "publishable": true, "qualification": "品牌方与创作者的声明按来源归属呈现；视觉观察仅适用于所示样本。历史项目不自动代表全部现行规范。" }, { "claim_id": "c-27-11", "brand_id": "monzo", "module_id": "27", "claim_type": "fact", "presentation_role": "feature", "text": "The Book of Money及相关视频把预算、储蓄与共同财务转化为知识内容；本次未量化发布频率、搜索排名或社交互动率。", "evidence_ids": [ "e-27-6", "e-27-7" ], "confidence": "high", "publishable": true, "qualification": "品牌方与创作者的声明按来源归属呈现；视觉观察仅适用于所示样本。历史项目不自动代表全部现行规范。" }, { "claim_id": "c-27-12", "brand_id": "monzo", "module_id": "27", "claim_type": "inference", "presentation_role": "observation", "text": "内容不止解释账户功能，也延展到日常金钱习惯；应把可见的内容覆盖与尚未测量的传播表现分开，避免把栏目存在当成效果证明。", "evidence_ids": [ "e-27-6", "e-27-7" ], "confidence": "medium", "publishable": true, "qualification": "品牌方与创作者的声明按来源归属呈现；视觉观察仅适用于所示样本。历史项目不自动代表全部现行规范。" }, { "claim_id": "c-28-13", "brand_id": "monzo", "module_id": "28", "claim_type": "inference", "presentation_role": "feature", "text": "优势之一是让资金功能对应到具体生活用途，用户无需先理解抽象银行术语才能理解主张。", "evidence_ids": [ "e-28-8", "e-28-9" ], "confidence": "medium", "publishable": true, "qualification": "品牌方与创作者的声明按来源归属呈现；视觉观察仅适用于所示样本。历史项目不自动代表全部现行规范。" }, { "claim_id": "c-28-14", "brand_id": "monzo", "module_id": "28", "claim_type": "fact", "presentation_role": "feature", "text": "FY2026年报披露79%客户经口碑加入、NPS为76；这是品牌披露的经营与反馈指标，不证明某次视觉更新导致增长。", "evidence_ids": [ "e-28-8", "e-28-9" ], "confidence": "high", "publishable": true, "qualification": "品牌方与创作者的声明按来源归属呈现；视觉观察仅适用于所示样本。历史项目不自动代表全部现行规范。" }, { "claim_id": "c-28-15", "brand_id": "monzo", "module_id": "28", "claim_type": "inference", "presentation_role": "observation", "text": "清晰的产品入口与可追溯的客户反馈能支持品牌概况中的优势判断，但视觉系统的独立贡献和同业独特性仍需专门研究。", "evidence_ids": [ "e-28-8", "e-28-9" ], "confidence": "medium", "publishable": true, "qualification": "品牌方与创作者的声明按来源归属呈现；视觉观察仅适用于所示样本。历史项目不自动代表全部现行规范。" }, { "claim_id": "c-29-16", "brand_id": "monzo", "module_id": "29", "claim_type": "fact", "presentation_role": "feature", "text": "FCA于2025年对Monzo处以约£2109万罚款，涉及历史反金融犯罪控制与开户限制违规；不能把处罚期直接当作今天的系统状态。", "evidence_ids": [ "e-29-10", "e-29-11" ], "confidence": "high", "publishable": true, "qualification": "品牌方与创作者的声明按来源归属呈现；视觉观察仅适用于所示样本。历史项目不自动代表全部现行规范。" }, { "claim_id": "c-29-17", "brand_id": "monzo", "module_id": "29", "claim_type": "inference", "presentation_role": "feature", "text": "轻松的品牌表达仍需准确说明套餐资格、价格与保险条件，尤其不能让情绪化利益遮盖实际限制。", "evidence_ids": [ "e-29-10", "e-29-11" ], "confidence": "medium", "publishable": true, "qualification": "品牌方与创作者的声明按来源归属呈现；视觉观察仅适用于所示样本。历史项目不自动代表全部现行规范。" }, { "claim_id": "c-29-18", "brand_id": "monzo", "module_id": "29", "claim_type": "inference", "presentation_role": "observation", "text": "信任评价必须同时容纳产品便利与监管记录，不能只用友好视觉替代治理事实，也不能用历史处罚推定所有现行服务都存在同样问题。", "evidence_ids": [ "e-29-10", "e-29-11" ], "confidence": "medium", "publishable": true, "qualification": "品牌方与创作者的声明按来源归属呈现；视觉观察仅适用于所示样本。历史项目不自动代表全部现行规范。" }, { "claim_id": "c-04-19", "brand_id": "monzo", "module_id": "04", "claim_type": "fact", "presentation_role": "feature", "text": "小写字标与多色M图标分担名称识别和小尺寸入口；2022更新保留了M的基本结构。", "evidence_ids": [ "e-04-12", "e-04-13", "e-04-14" ], "confidence": "high", "publishable": true, "qualification": "品牌方与创作者的声明按来源归属呈现；视觉观察仅适用于所示样本。历史项目不自动代表全部现行规范。" }, { "claim_id": "c-04-20", "brand_id": "monzo", "module_id": "04", "claim_type": "observation", "presentation_role": "feature", "text": "所示应用通过深浅底色切换维持标志对比，没有取得可公开验证的保护区、最小尺寸或完整组合规范。", "evidence_ids": [ "e-04-12", "e-04-13", "e-04-14" ], "confidence": "medium", "publishable": true, "qualification": "品牌方与创作者的声明按来源归属呈现；视觉观察仅适用于所示样本。历史项目不自动代表全部现行规范。" }, { "claim_id": "c-04-21", "brand_id": "monzo", "module_id": "04", "claim_type": "inference", "presentation_role": "observation", "text": "标志系统的可见稳定性在于保留字标与M的角色分工，变化主要出现在色彩和环境中；不能由样图反推出未公开的精确构造规范。", "evidence_ids": [ "e-04-12", "e-04-13", "e-04-14" ], "confidence": "medium", "publishable": true, "qualification": "品牌方与创作者的声明按来源归属呈现；视觉观察仅适用于所示样本。历史项目不自动代表全部现行规范。" }, { "claim_id": "c-05-22", "brand_id": "monzo", "module_id": "05", "claim_type": "fact", "presentation_role": "feature", "text": "2022色板以Hot Coral与深蓝、柔白建立主轴，辅助亮色用于扩展信息和情绪层级。", "evidence_ids": [ "e-05-15", "e-05-16", "e-05-17" ], "confidence": "high", "publishable": true, "qualification": "品牌方与创作者的声明按来源归属呈现；视觉观察仅适用于所示样本。历史项目不自动代表全部现行规范。" }, { "claim_id": "c-05-23", "brand_id": "monzo", "module_id": "05", "claim_type": "observation", "presentation_role": "feature", "text": "当前套餐卡存在蓝色等变化；色彩一致性应看角色分工，而不是要求每张卡或每个页面都铺满珊瑚红。", "evidence_ids": [ "e-05-15", "e-05-16", "e-05-17" ], "confidence": "medium", "publishable": true, "qualification": "品牌方与创作者的声明按来源归属呈现；视觉观察仅适用于所示样本。历史项目不自动代表全部现行规范。" }, { "claim_id": "c-05-24", "brand_id": "monzo", "module_id": "05", "claim_type": "inference", "presentation_role": "observation", "text": "Hot Coral承担反复出现的品牌线索，辅助色与中性底色负责功能和内容变化；本次未取得现行官方色值表，因此不把图片取色当作规范。", "evidence_ids": [ "e-05-15", "e-05-16", "e-05-17" ], "confidence": "medium", "publishable": true, "qualification": "品牌方与创作者的声明按来源归属呈现；视觉观察仅适用于所示样本。历史项目不自动代表全部现行规范。" }, { "claim_id": "c-06-25", "brand_id": "monzo", "module_id": "06", "claim_type": "fact", "presentation_role": "feature", "text": "2022官方说明以Oldschool Grotesk负责标题，Monzo Sans负责功能文字；字体名称来自发布说明而非目测。", "evidence_ids": [ "e-06-18", "e-06-19" ], "confidence": "high", "publishable": true, "qualification": "品牌方与创作者的声明按来源归属呈现；视觉观察仅适用于所示样本。历史项目不自动代表全部现行规范。" }, { "claim_id": "c-06-26", "brand_id": "monzo", "module_id": "06", "claim_type": "observation", "presentation_role": "feature", "text": "大标题的粗重曲线与功能文字的较低视觉密度形成对比，图中字样不能说明所有当前页面的字体授权或版本。", "evidence_ids": [ "e-06-18", "e-06-19" 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"qualification": "品牌方与创作者的声明按来源归属呈现；视觉观察仅适用于所示样本。历史项目不自动代表全部现行规范。" }, { "claim_id": "c-19-59", "brand_id": "monzo", "module_id": "19", "claim_type": "inference", "presentation_role": "observation", "text": "活动用熟悉的银行装置承接生活化利益，让产品合作变成可参与的场景；其角色是活动创意样本，不是永久性的主品牌环境规范。", "evidence_ids": [ "e-19-37" ], "confidence": "medium", "publishable": true, "qualification": "品牌方与创作者的声明按来源归属呈现；视觉观察仅适用于所示样本。历史项目不自动代表全部现行规范。" }, { "claim_id": "c-20-60", "brand_id": "monzo", "module_id": "20", "claim_type": "fact", "presentation_role": "feature", "text": "Otherway描述的The Book of Monzo把品牌策略、语言与视觉指导汇集为内部数字资源，帮助团队使用一致资料。", "evidence_ids": [ "e-20-38" ], "confidence": "high", "publishable": true, "qualification": "品牌方与创作者的声明按来源归属呈现；视觉观察仅适用于所示样本。历史项目不自动代表全部现行规范。" }, { "claim_id": "c-20-61", "brand_id": "monzo", "module_id": "20", "claim_type": "fact", "presentation_role": "feature", "text": "该项目明确不公开内部内容，因此无法核实员工用品、入职材料或内部视觉模板的细节。", "evidence_ids": [ "e-20-38" ], "confidence": "high", "publishable": true, "qualification": "品牌方与创作者的声明按来源归属呈现；视觉观察仅适用于所示样本。历史项目不自动代表全部现行规范。" }, { "claim_id": "c-20-62", "brand_id": "monzo", "module_id": "20", "claim_type": "inference", "presentation_role": "observation", "text": "可以确认内部品牌平台的存在与作用方向，但公开项目简介不能替代平台原文，更不能据此补写未见过的员工物料或内部操作规则。", "evidence_ids": [ "e-20-38" ], "confidence": "medium", "publishable": true, "qualification": "品牌方与创作者的声明按来源归属呈现；视觉观察仅适用于所示样本。历史项目不自动代表全部现行规范。" }, { "claim_id": "c-21-63", "brand_id": "monzo", "module_id": "21", "claim_type": "observation", "presentation_role": "feature", "text": "2026活动的户外样例让生活人物摄影承担主体，短标题和字标保持较低信息密度，以适应经过式观看。", "evidence_ids": [ "e-21-39" ], "confidence": "medium", "publishable": true, "qualification": "品牌方与创作者的声明按来源归属呈现；视觉观察仅适用于所示样本。历史项目不自动代表全部现行规范。" }, { "claim_id": "c-21-64", "brand_id": "monzo", "module_id": "21", "claim_type": "observation", "presentation_role": "feature", "text": "楼宇与站点规格不同，图文随画幅重排；这是该次活动的两种执行，不证明全品牌户外永远采用同一摄影构图。", "evidence_ids": [ "e-21-39" ], "confidence": "medium", "publishable": true, "qualification": "品牌方与创作者的声明按来源归属呈现；视觉观察仅适用于所示样本。历史项目不自动代表全部现行规范。" }, { "claim_id": "c-21-65", "brand_id": "monzo", "module_id": "21", "claim_type": "inference", "presentation_role": "observation", "text": "户外表达将理财利益收束为生活场景，视觉辨识通过短句、人物与字标共同完成；观看距离与真实投放效果没有由静态样图直接测量。", "evidence_ids": [ "e-21-39" ], "confidence": "medium", "publishable": true, "qualification": "品牌方与创作者的声明按来源归属呈现；视觉观察仅适用于所示样本。历史项目不自动代表全部现行规范。" } ], "modules": [ { "module_id": "24", "brand_id": "monzo", "title": "Company Overview", "title_zh": "公司概况", "category": "core", "module_status": "render", "evidence_status": "limited", "skip_reason": null, "analysis": { "field_checks": [ { "field_id": "brand_name", "status": "confirmed", "evidence_ids": [ "e-24-0", "e-24-1" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "industry", "status": "confirmed", "evidence_ids": [ "e-24-0", "e-24-1" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "markets", "status": "confirmed", "evidence_ids": [ "e-24-0", "e-24-1" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "one_sentence_positioning", "status": "confirmed", "evidence_ids": [ "e-24-0", "e-24-1" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "target_audience", "status": "confirmed", "evidence_ids": [ "e-24-0", "e-24-1" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "size_stage", "status": "confirmed", "evidence_ids": [ "e-24-0", "e-24-1" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "recent_developments", "status": "confirmed", "evidence_ids": [ "e-24-0", "e-24-1" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" } ] }, "presentation": { "layout_preset": "split-analysis", "hero_asset_id": null, "lead_asset_ids": [ "capture-home" ], "feature_claim_ids": [ "c-24-0", "c-24-1" ], "rule_claim_ids": [], "usage_claim_ids": [], "observation_claim_id": "c-24-2", "source_ids": [ "annual", "home" ], "blocks": [] } }, { "module_id": "25", "brand_id": "monzo", "title": "Brand Messaging", "title_zh": "品牌信息与表达", "category": "core", "module_status": "render", "evidence_status": "limited", "skip_reason": null, "analysis": { "field_checks": [ { "field_id": "tagline", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "value_proposition", "status": "confirmed", "evidence_ids": [ "e-25-2", "e-25-3" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "key_themes", "status": "confirmed", "evidence_ids": [ "e-25-2", "e-25-3" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "tone_voice", "status": "confirmed", "evidence_ids": [ "e-25-2", "e-25-3" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "problem_statement", "status": "confirmed", "evidence_ids": [ "e-25-2", "e-25-3" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "proof_of_promise", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" } ] }, "presentation": { "layout_preset": "split-analysis", "hero_asset_id": null, "lead_asset_ids": [ "capture-voice" ], "feature_claim_ids": [ "c-25-3", "c-25-4" ], "rule_claim_ids": [ "c-25-5" ], "usage_claim_ids": [], "observation_claim_id": "c-25-6", "source_ids": [ "voice", "home" ], "blocks": [] } }, { "module_id": "26", "brand_id": "monzo", "title": "Product Positioning", "title_zh": "产品／解决方案定位", "category": "core", "module_status": "render", "evidence_status": "limited", "skip_reason": null, "analysis": { "field_checks": [ { "field_id": "product_categories", "status": "confirmed", "evidence_ids": [ "e-26-4", "e-26-5" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "core_products", "status": "confirmed", "evidence_ids": [ "e-26-4", "e-26-5" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "features_benefits", "status": "confirmed", "evidence_ids": [ "e-26-4", "e-26-5" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "claimed_differentiators", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "pricing_packaging", "status": "confirmed", "evidence_ids": [ "e-26-4", "e-26-5" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" } ] }, "presentation": { "layout_preset": "split-analysis", "hero_asset_id": null, "lead_asset_ids": [ "capture-plans" ], "feature_claim_ids": [ "c-26-7", "c-26-8" ], "rule_claim_ids": [], "usage_claim_ids": [], "observation_claim_id": "c-26-9", "source_ids": [ "plans", "home" ], "blocks": [] } }, { "module_id": "27", "brand_id": "monzo", "title": "Content Strategy", "title_zh": "内容策略", "category": "core", "module_status": "render", "evidence_status": "limited", "skip_reason": null, "analysis": { "field_checks": [ { "field_id": "channels", "status": "confirmed", "evidence_ids": [ "e-27-6", "e-27-7" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "themes", "status": "confirmed", "evidence_ids": [ "e-27-6", "e-27-7" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "formats", "status": "confirmed", "evidence_ids": [ "e-27-6", "e-27-7" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "cadence", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "social_engagement", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "thought_leadership", "status": "confirmed", "evidence_ids": [ "e-27-6", "e-27-7" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "seo_observations", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" } ] }, "presentation": { "layout_preset": "split-analysis", "hero_asset_id": null, "lead_asset_ids": [], "feature_claim_ids": [ "c-27-10", "c-27-11" ], "rule_claim_ids": [], "usage_claim_ids": [], "observation_claim_id": "c-27-12", "source_ids": [ "blog", "book" ], "blocks": [] } }, { "module_id": "28", "brand_id": "monzo", "title": "Strengths", "title_zh": "优势", "category": "core", "module_status": "render", "evidence_status": "limited", "skip_reason": null, "analysis": { "field_checks": [ { "field_id": "positioning_clarity", "status": "inferred", "evidence_ids": [ "e-28-8", "e-28-9" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "product_strengths", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "verified_differentiation", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "content_practices", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "customer_feedback", "status": "confirmed", "evidence_ids": [ "e-28-8", "e-28-9" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" } ] }, "presentation": { "layout_preset": "split-analysis", "hero_asset_id": null, "lead_asset_ids": [], "feature_claim_ids": [ "c-28-13", "c-28-14" ], "rule_claim_ids": [], "usage_claim_ids": [], "observation_claim_id": "c-28-15", "source_ids": [ "annual", "home" ], "blocks": [] } }, { "module_id": "29", "brand_id": "monzo", "title": "Limitations", "title_zh": "局限与争议", "category": "core", "module_status": "render", "evidence_status": "limited", "skip_reason": null, "analysis": { "field_checks": [ { "field_id": "messaging_gaps", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "promise_evidence_gap", "status": "inferred", "evidence_ids": [ "e-29-10", "e-29-11" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "product_limitations", "status": "confirmed", "evidence_ids": [ "e-29-10", "e-29-11" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "channel_gaps", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "criticism_scope", "status": "confirmed", "evidence_ids": [ "e-29-10", "e-29-11" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" } ] }, "presentation": { "layout_preset": "split-analysis", "hero_asset_id": null, "lead_asset_ids": [], "feature_claim_ids": [ "c-29-16", "c-29-17" ], "rule_claim_ids": [], "usage_claim_ids": [], "observation_claim_id": "c-29-18", "source_ids": [ "fca", "plans" ], "blocks": [] } }, { "module_id": "04", "brand_id": "monzo", "title": "Logo / Identity", "title_zh": "标志与识别", "category": "core", "module_status": "render", "evidence_status": "limited", "skip_reason": null, "analysis": { "field_checks": [ { "field_id": "logo_type", "status": "observed", "evidence_ids": [ "e-04-12", "e-04-13", "e-04-14" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "symbol_geometry", "status": "observed", "evidence_ids": [ "e-04-12", "e-04-13", "e-04-14" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "wordmark_style", "status": "observed", "evidence_ids": [ "e-04-12", "e-04-13", "e-04-14" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "logo_architecture", "status": "observed", "evidence_ids": [ "e-04-12", "e-04-13", "e-04-14" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "proportion", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "clear_space", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "minimum_size", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "placement", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "background_usage", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "color_variants", "status": "observed", "evidence_ids": [ "e-04-12", "e-04-13", "e-04-14" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "scalability", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "incorrect_usage", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" } ] }, "presentation": { "layout_preset": "specimen", "hero_asset_id": null, "lead_asset_ids": [ "refresh-2", "ragged-8" ], "feature_claim_ids": [ "c-04-19", "c-04-20" ], "rule_claim_ids": [], "usage_claim_ids": [], "observation_claim_id": "c-04-21", "source_ids": [ "refresh", "ragged", "home" ], "blocks": [] } }, { "module_id": "05", "brand_id": "monzo", "title": "Color", "title_zh": "色彩系统", "category": "core", "module_status": "render", "evidence_status": "limited", "skip_reason": null, "analysis": { "field_checks": [ { "field_id": "primary_color", "status": "confirmed", "evidence_ids": [ "e-05-15", "e-05-16", "e-05-17" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "secondary_color", "status": "confirmed", "evidence_ids": [ "e-05-15", "e-05-16", "e-05-17" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "accent_color", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "neutral_color", "status": "confirmed", "evidence_ids": [ "e-05-15", "e-05-16", "e-05-17" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "functional_color", "status": "inferred", "evidence_ids": [ "e-05-15", "e-05-16", "e-05-17" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "color_values", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "color_proportion", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "color_combination", "status": "observed", "evidence_ids": [ "e-05-15", "e-05-16", "e-05-17" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "background_strategy", "status": "observed", "evidence_ids": [ "e-05-15", "e-05-16", "e-05-17" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "light_dark_mode", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "contrast", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "accessibility", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "data_color_system", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" } ] }, "presentation": { "layout_preset": "system-board", "hero_asset_id": null, "lead_asset_ids": [ "refresh-1", "plans-1" ], "feature_claim_ids": [ "c-05-22", "c-05-23" ], "rule_claim_ids": [], "usage_claim_ids": [], "observation_claim_id": "c-05-24", "source_ids": [ "refresh", "webdesign", "plans" ], "blocks": [] } }, { "module_id": "06", "brand_id": "monzo", "title": "Typography", "title_zh": "字体系统", "category": "core", "module_status": "render", "evidence_status": "limited", "skip_reason": null, "analysis": { "field_checks": [ { "field_id": "primary_typeface", "status": "confirmed", "evidence_ids": [ "e-06-18", "e-06-19" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "secondary_typeface", "status": "confirmed", "evidence_ids": [ "e-06-18", "e-06-19" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "chinese_typeface", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "font_classification", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "font_weight", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "type_hierarchy", "status": "observed", "evidence_ids": [ "e-06-18", "e-06-19" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "headline_style", "status": "observed", "evidence_ids": [ "e-06-18", "e-06-19" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "body_style", "status": "observed", "evidence_ids": [ "e-06-18", "e-06-19" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "number_style", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "letter_spacing", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "line_height", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "alignment", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "case_usage", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "multilingual_system", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" } ] }, "presentation": { "layout_preset": "specimen", "hero_asset_id": null, "lead_asset_ids": [ "refresh-3", "ragged-5" ], "feature_claim_ids": [ "c-06-25", "c-06-26" ], "rule_claim_ids": [], "usage_claim_ids": [], "observation_claim_id": "c-06-27", "source_ids": [ "refresh", "ragged" ], "blocks": [] } }, { "module_id": "07", "brand_id": "monzo", "title": "Graphic Language", "title_zh": "图形语言", "category": "core", "module_status": "render", "evidence_status": "partial", "skip_reason": null, "analysis": { "field_checks": [ { "field_id": "shape_language", "status": "observed", "evidence_ids": [ "e-07-20", "e-07-21" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "geometry", "status": "observed", "evidence_ids": [ "e-07-20", "e-07-21" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "line_style", "status": "observed", "evidence_ids": [ "e-07-20", "e-07-21" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "pattern_logic", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "texture", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "scale", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "repetition", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "cropping", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "layering", "status": "observed", "evidence_ids": [ "e-07-20", "e-07-21" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "depth", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "color_interaction", "status": "observed", "evidence_ids": [ "e-07-20", "e-07-21" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "image_interaction", "status": "observed", "evidence_ids": [ "e-07-20", "e-07-21" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "modularity", "status": "observed", "evidence_ids": [ "e-07-20", "e-07-21" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" } ] }, "presentation": { "layout_preset": "gallery-editorial", "hero_asset_id": "output-0", "lead_asset_ids": [ "output-0", "output-7", "output-8", "ragged-6" ], "feature_claim_ids": [ "c-07-28", "c-07-29" ], "rule_claim_ids": [], "usage_claim_ids": [], "observation_claim_id": "c-07-30", "source_ids": [ "output", "ragged" ], "blocks": [] } }, { "module_id": "08", "brand_id": "monzo", "title": "Photography", "title_zh": "摄影系统", "category": "core", "module_status": "render", "evidence_status": "partial", "skip_reason": null, "analysis": { "field_checks": [ { "field_id": "subject", "status": "observed", "evidence_ids": [ "e-08-22", "e-08-23", "e-08-24" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "composition", "status": "observed", "evidence_ids": [ "e-08-22", "e-08-23", "e-08-24" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "camera_angle", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "framing", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "lighting", "status": "observed", "evidence_ids": [ "e-08-22", "e-08-23", "e-08-24" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "depth_of_field", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "color_tone", "status": "observed", "evidence_ids": [ "e-08-22", "e-08-23", "e-08-24" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "contrast", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "background", "status": "observed", "evidence_ids": [ "e-08-22", "e-08-23", "e-08-24" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "human_expression", "status": "observed", "evidence_ids": [ "e-08-22", "e-08-23", "e-08-24" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "eye_contact", "status": "observed", "evidence_ids": [ "e-08-22", "e-08-23", "e-08-24" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "movement", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "cropping", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "retouching", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "authenticity", "status": "observed", "evidence_ids": [ "e-08-22", "e-08-23", "e-08-24" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" } ] }, "presentation": { "layout_preset": "immersive-gallery", "hero_asset_id": "refresh-4", "lead_asset_ids": [ "refresh-4", "output-1", "output-2", "annual-1", "annual-2", "annual-3" ], "feature_claim_ids": [ "c-08-31", "c-08-32" ], "rule_claim_ids": [], "usage_claim_ids": [], "observation_claim_id": "c-08-33", "source_ids": [ "refresh", "output", "annual" ], "blocks": [] } }, { "module_id": "09", "brand_id": "monzo", "title": "Illustration", "title_zh": "插画系统", "category": "contextual", "module_status": "render", "evidence_status": "partial", "skip_reason": null, "analysis": { "field_checks": [ { "field_id": "illustration_style", "status": "observed", "evidence_ids": [ "e-09-25", "e-09-26" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "line_fill", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "geometry", "status": "observed", "evidence_ids": [ "e-09-25", "e-09-26" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "character_style", "status": "observed", "evidence_ids": [ "e-09-25", "e-09-26" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "scene_style", "status": "observed", "evidence_ids": [ "e-09-25", "e-09-26" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "perspective", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "proportion", "status": "observed", "evidence_ids": [ "e-09-25", "e-09-26" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "color_usage", "status": "observed", "evidence_ids": [ "e-09-25", "e-09-26" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "texture", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "detail_level", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "narrative", "status": "observed", "evidence_ids": [ "e-09-25", "e-09-26" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "abstract_realistic", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "brand_integration", "status": "observed", "evidence_ids": [ "e-09-25", "e-09-26" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" } ] }, "presentation": { "layout_preset": "gallery-editorial", "hero_asset_id": "refresh-5", "lead_asset_ids": [ "refresh-5", "ragged-4", "ragged-10", "ragged-12" ], "feature_claim_ids": [ "c-09-34", "c-09-35" ], "rule_claim_ids": [], "usage_claim_ids": [], "observation_claim_id": "c-09-36", "source_ids": [ "ragged", "refresh" ], "blocks": [] } }, { "module_id": "10", "brand_id": "monzo", "title": "Iconography", "title_zh": "图标系统", "category": "core", "module_status": "render", "evidence_status": "limited", "skip_reason": null, "analysis": { "field_checks": [ { "field_id": "stroke_fill", "status": "observed", "evidence_ids": [ "e-10-27", "e-10-28" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "stroke_weight", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "corner_radius", "status": "observed", "evidence_ids": [ "e-10-27", "e-10-28" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "grid", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "size", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "proportion", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "geometry", "status": "observed", "evidence_ids": [ "e-10-27", "e-10-28" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "perspective", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "detail_level", "status": "observed", "evidence_ids": [ "e-10-27", "e-10-28" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "color", "status": "observed", "evidence_ids": [ "e-10-27", "e-10-28" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "optical_correction", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "consistency", "status": "observed", "evidence_ids": [ "e-10-27", "e-10-28" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "scalability", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" } ] }, "presentation": { "layout_preset": "specimen", "hero_asset_id": null, "lead_asset_ids": [ "ragged-7" ], "feature_claim_ids": [ "c-10-37", "c-10-38" ], "rule_claim_ids": [], "usage_claim_ids": [], "observation_claim_id": "c-10-39", "source_ids": [ "ragged", "refresh" ], "blocks": [] } }, { "module_id": "11", "brand_id": "monzo", "title": "Motion", "title_zh": "动态视觉", "category": "contextual", "module_status": "render", "evidence_status": "limited", "skip_reason": null, "analysis": { "field_checks": [ { "field_id": "motion_principle", "status": "confirmed", "evidence_ids": [ "e-11-29" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "direction", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "speed", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "rhythm", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "duration", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "easing", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "transition", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "scale", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "rotation", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "reveal", "status": "observed", "evidence_ids": [ "e-11-29" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "logo_behavior", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "graphic_behavior", "status": "observed", "evidence_ids": [ "e-11-29" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "data_animation", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" } ] }, "presentation": { "layout_preset": "hero-editorial", "hero_asset_id": "webdesign-6", "lead_asset_ids": [ "webdesign-6" ], "feature_claim_ids": [ "c-11-40" ], "rule_claim_ids": [], "usage_claim_ids": [], "observation_claim_id": "c-11-41", "source_ids": [ "webdesign" ], "blocks": [] } }, { "module_id": "12", "brand_id": "monzo", "title": "Grid & Layout", "title_zh": "网格与版式", "category": "core", "module_status": "render", "evidence_status": "limited", "skip_reason": null, "analysis": { "field_checks": [ { "field_id": "grid_system", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "columns", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "margins", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "gutters", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "alignment", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "spacing", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "baseline", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "composition", "status": "observed", "evidence_ids": [ "e-12-30" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "information_hierarchy", "status": "observed", "evidence_ids": [ "e-12-30" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "text_image_ratio", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "white_space", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "density", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "modular_layout", "status": "confirmed", "evidence_ids": [ "e-12-30" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "responsive_behavior", "status": "confirmed", "evidence_ids": [ "e-12-30" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "format_adaptation", "status": "confirmed", "evidence_ids": [ "e-12-30" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" } ] }, "presentation": { "layout_preset": "system-board", "hero_asset_id": null, "lead_asset_ids": [ "webdesign-2", "webdesign-4", "webdesign-5" ], "feature_claim_ids": [ "c-12-42", "c-12-43" ], "rule_claim_ids": [], "usage_claim_ids": [], "observation_claim_id": "c-12-44", "source_ids": [ "webdesign" ], "blocks": [] } }, { "module_id": "13", "brand_id": "monzo", "title": "Data Visualization", "title_zh": "数据可视化", "category": "contextual", "module_status": "render", "evidence_status": "limited", "skip_reason": null, "analysis": { "field_checks": [ { "field_id": "chart_type", "status": "observed", "evidence_ids": [ "e-13-31", "e-13-32" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "data_color", "status": "observed", "evidence_ids": [ "e-13-31", "e-13-32" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "highlight_color", "status": "observed", "evidence_ids": [ "e-13-31", "e-13-32" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "axis_style", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "grid_line", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "label_style", "status": "observed", "evidence_ids": [ "e-13-31", "e-13-32" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "number_style", "status": "observed", "evidence_ids": [ "e-13-31", "e-13-32" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "legend", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "line_weight", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "data_density", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "emphasis_logic", "status": "observed", "evidence_ids": [ "e-13-31", "e-13-32" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "comparison_method", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "infographic_style", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "brand_integration", "status": "observed", "evidence_ids": [ "e-13-31", "e-13-32" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "accessibility", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" } ] }, "presentation": { "layout_preset": "comparison-grid", "hero_asset_id": null, "lead_asset_ids": [ "capture-annual", "refresh-6" ], "feature_claim_ids": [ "c-13-45", "c-13-46" ], "rule_claim_ids": [], "usage_claim_ids": [], "observation_claim_id": "c-13-47", "source_ids": [ "annual", "refresh" ], "blocks": [] } }, { "module_id": "14", "brand_id": "monzo", "title": "Brand Signature Assets", "title_zh": "品牌特有资产", "category": "strict_conditional", "module_status": "skipped", "evidence_status": "not_found", "skip_reason": "已发现Hot Coral卡片的官方命名与跨触点应用，但本次未完成同类品牌专属性核查及独立识别测量，暂不发布严格品牌特有资产结论。", "analysis": { "field_checks": [ { "field_id": "asset_name", "status": "unknown", "evidence_ids": [], "notes_internal": null }, { "field_id": "asset_type", "status": "unknown", "evidence_ids": [], "notes_internal": null }, { "field_id": "origin", "status": "unknown", "evidence_ids": [], "notes_internal": null }, { "field_id": "construction_logic", "status": "unknown", "evidence_ids": [], "notes_internal": null }, { "field_id": "recognition_feature", "status": "unknown", "evidence_ids": [], "notes_internal": null }, { "field_id": "usage_rule", "status": "unknown", "evidence_ids": [], "notes_internal": null }, { "field_id": "color_relationship", "status": "unknown", "evidence_ids": [], "notes_internal": null }, { "field_id": "image_relationship", "status": "unknown", "evidence_ids": [], "notes_internal": null }, { "field_id": "logo_relationship", "status": "unknown", "evidence_ids": [], "notes_internal": null }, { "field_id": "scalability", "status": "unknown", "evidence_ids": [], "notes_internal": null }, { "field_id": "cross_touchpoint_usage", "status": "unknown", "evidence_ids": [], "notes_internal": null }, { "field_id": "frequency", "status": "unknown", "evidence_ids": [], "notes_internal": null }, { "field_id": "consistency", "status": "unknown", "evidence_ids": [], "notes_internal": null }, { "field_id": "ownability", "status": "unknown", "evidence_ids": [], "notes_internal": null } ] }, "presentation": { "layout_preset": "split-analysis", "hero_asset_id": null, "lead_asset_ids": [], "feature_claim_ids": [], "rule_claim_ids": [], "usage_claim_ids": [], "observation_claim_id": null, "source_ids": [], "blocks": [] } }, { "module_id": "15", "brand_id": "monzo", "title": "Digital", "title_zh": "数字触点", "category": "contextual", "module_status": "render", "evidence_status": "limited", "skip_reason": null, "analysis": { "field_checks": [ { "field_id": "brand_presence", "status": "observed", "evidence_ids": [ "e-15-33", "e-15-34" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "logo_usage", "status": "observed", "evidence_ids": [ "e-15-33", "e-15-34" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "color_usage", "status": "observed", "evidence_ids": [ "e-15-33", "e-15-34" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "typography_usage", "status": "observed", "evidence_ids": [ "e-15-33", "e-15-34" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "graphic_usage", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "photography_illustration_usage", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "icon_usage", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "ui_integration", "status": "observed", "evidence_ids": [ "e-15-33", "e-15-34" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "content_hierarchy", "status": "observed", "evidence_ids": [ "e-15-33", "e-15-34" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "navigation", "status": "observed", "evidence_ids": [ "e-15-33", "e-15-34" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "responsive_behavior", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "motion_integration", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "cross_platform_consistency", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" } ] }, "presentation": { "layout_preset": "case-study", "hero_asset_id": "plans-0", "lead_asset_ids": [ "plans-0", "plans-1" ], "feature_claim_ids": [ "c-15-48", "c-15-49" ], "rule_claim_ids": [], "usage_claim_ids": [], "observation_claim_id": "c-15-50", "source_ids": [ "home", "plans" ], "blocks": [] } }, { "module_id": "16", "brand_id": "monzo", "title": "Print", "title_zh": "印刷与出版物", "category": "contextual", "module_status": "render", "evidence_status": "partial", "skip_reason": null, "analysis": { "field_checks": [ { "field_id": "cover_system", "status": "observed", "evidence_ids": [ "e-16-35" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "page_layout", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "grid", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "typography", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "color", "status": "observed", "evidence_ids": [ "e-16-35" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "image_treatment", "status": "observed", "evidence_ids": [ "e-16-35" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "graphic_device", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "data_visualization", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "material", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "printing_technique", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "format", "status": "confirmed", "evidence_ids": [ "e-16-35" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "series_consistency", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" } ] }, "presentation": { "layout_preset": "gallery-editorial", "hero_asset_id": "book-0", "lead_asset_ids": [ "book-0", "book-1", "book-2", "book-3" ], "feature_claim_ids": [ "c-16-51", "c-16-52" ], "rule_claim_ids": [], "usage_claim_ids": [], "observation_claim_id": "c-16-53", "source_ids": [ "book" ], "blocks": [] } }, { "module_id": "17", "brand_id": "monzo", "title": "Merchandise", "title_zh": "品牌周边", "category": "contextual", "module_status": "skipped", "evidence_status": "not_found", "skip_reason": "本次检索品牌周边与活动相关公开资料，未获得足够可靠的成套周边原始样本；银行卡归入产品与数字触点，不充作周边。", "analysis": { "field_checks": [ { "field_id": "product_type", "status": "unknown", "evidence_ids": [], "notes_internal": null }, { "field_id": "logo_placement", "status": "unknown", "evidence_ids": [], "notes_internal": null }, { "field_id": "brand_color_usage", "status": "unknown", "evidence_ids": [], "notes_internal": null }, { "field_id": "graphic_asset_usage", "status": "unknown", "evidence_ids": [], "notes_internal": null }, { "field_id": "pattern_usage", "status": "unknown", "evidence_ids": [], "notes_internal": null }, { "field_id": "material", "status": "unknown", "evidence_ids": [], "notes_internal": null }, { "field_id": "production_technique", "status": "unknown", "evidence_ids": [], "notes_internal": null }, { "field_id": "branding_intensity", "status": "unknown", "evidence_ids": [], "notes_internal": null }, { "field_id": "practicality", "status": "unknown", "evidence_ids": [], "notes_internal": null }, { "field_id": "premium_level", "status": "unknown", "evidence_ids": [], "notes_internal": null }, { "field_id": "series_consistency", "status": "unknown", "evidence_ids": [], "notes_internal": null } ] }, "presentation": { "layout_preset": "split-analysis", "hero_asset_id": null, "lead_asset_ids": [], "feature_claim_ids": [], "rule_claim_ids": [], "usage_claim_ids": [], "observation_claim_id": null, "source_ids": [], "blocks": [] } }, { "module_id": "18", "brand_id": "monzo", "title": "Environment", "title_zh": "空间与环境", "category": "contextual", "module_status": "render", "evidence_status": "limited", "skip_reason": null, "analysis": { "field_checks": [ { "field_id": "exterior_identity", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "interior_identity", "status": "observed", "evidence_ids": [ "e-18-36" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "logo_integration", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "color_integration", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "graphic_integration", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "material_language", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "lighting", "status": "observed", "evidence_ids": [ "e-18-36" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "furniture", "status": "observed", "evidence_ids": [ "e-18-36" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "spatial_graphics", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "signage_system", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "wayfinding_logic", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "customer_journey", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "environmental_consistency", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" } ] }, "presentation": { "layout_preset": "comparison-grid", "hero_asset_id": null, "lead_asset_ids": [ "space-0", "space-1" ], "feature_claim_ids": [ "c-18-54", "c-18-55" ], "rule_claim_ids": [], "usage_claim_ids": [], "observation_claim_id": "c-18-56", "source_ids": [ "space" ], "blocks": [] } }, { "module_id": "19", "brand_id": "monzo", "title": "Event", "title_zh": "活动与展会", "category": "contextual", "module_status": "render", "evidence_status": "limited", "skip_reason": null, "analysis": { "field_checks": [ { "field_id": "event_identity", "status": "confirmed", "evidence_ids": [ "e-19-37" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "stage_design", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "booth_design", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "screen_content", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "environmental_graphics", "status": "observed", "evidence_ids": [ "e-19-37" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "logo_visibility", "status": "observed", "evidence_ids": [ "e-19-37" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "brand_color", "status": "observed", "evidence_ids": [ "e-19-37" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "signature_asset_usage", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "photography_motion_usage", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "online_offline_consistency", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "event_series_system", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" } ] }, "presentation": { "layout_preset": "case-study", "hero_asset_id": "event-1", "lead_asset_ids": [ "event-1", "event-2", "event-3" ], "feature_claim_ids": [ "c-19-57", "c-19-58" ], "rule_claim_ids": [], "usage_claim_ids": [], "observation_claim_id": "c-19-59", "source_ids": [ "event" ], "blocks": [] } }, { "module_id": "20", "brand_id": "monzo", "title": "Employee", "title_zh": "员工与内部品牌", "category": "contextual", "module_status": "render", "evidence_status": "limited", "skip_reason": null, "analysis": { "field_checks": [ { "field_id": "employer_brand_identity", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "employee_touchpoints", "status": "confirmed", "evidence_ids": [ "e-20-38" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "internal_tone_of_voice", "status": "inferred", "evidence_ids": [ "e-20-38" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "brand_asset_usage", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "culture_expression", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "recruitment_style", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "onboarding_experience", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "internal_external_consistency", "status": "inferred", "evidence_ids": [ "e-20-38" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" } ] }, "presentation": { "layout_preset": "split-analysis", "hero_asset_id": null, "lead_asset_ids": [], "feature_claim_ids": [ "c-20-60", "c-20-61" ], "rule_claim_ids": [], "usage_claim_ids": [], "observation_claim_id": "c-20-62", "source_ids": [ "internal" ], "blocks": [] } }, { "module_id": "21", "brand_id": "monzo", "title": "Outdoor", "title_zh": "户外传播", "category": "contextual", "module_status": "render", "evidence_status": "limited", "skip_reason": null, "analysis": { "field_checks": [ { "field_id": "viewing_distance", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "logo_visibility", "status": "observed", "evidence_ids": [ "e-21-39" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "message_length", "status": "observed", "evidence_ids": [ "e-21-39" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "typography_scale", "status": "observed", "evidence_ids": [ "e-21-39" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "image_scale", "status": "observed", "evidence_ids": [ "e-21-39" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "color_impact", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "graphic_asset_usage", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "cropping", "status": "observed", "evidence_ids": [ "e-21-39" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "environmental_contrast", "status": "unknown", "evidence_ids": [], "notes_internal": "本次未取得足够的逐项证据，保留未知。" }, { "field_id": "format_adaptation", "status": "observed", "evidence_ids": [ "e-21-39" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" }, { "field_id": "campaign_consistency", "status": "observed", "evidence_ids": [ "e-21-39" ], "notes_internal": "字段依据对应模块资料与已见图像；消费者效果未据视觉推定。" } ] }, "presentation": { "layout_preset": "comparison-grid", "hero_asset_id": null, "lead_asset_ids": [ "campaign-1", "campaign-2" ], "feature_claim_ids": [ "c-21-63", "c-21-64" ], "rule_claim_ids": [], "usage_claim_ids": [], "observation_claim_id": "c-21-65", "source_ids": [ "campaign" ], "blocks": [] } } ], "validation": { "status": "passed_with_warnings", "issues": [ { "code": "EVIDENCE_GAP", "severity": "warning", "message": "Rendered module has fewer than three Features", "module_id": "07", "reference_id": null, "recoverable": true }, { "code": "EVIDENCE_GAP", "severity": "warning", "message": "Rendered module has fewer than three Features", "module_id": "08", "reference_id": null, "recoverable": true }, { "code": "EVIDENCE_GAP", "severity": "warning", "message": "Rendered module has fewer than three Features", "module_id": "09", "reference_id": null, "recoverable": true }, { "code": "LOW_IMAGE_DENSITY", "severity": "warning", "message": "Visual research target is 6+ reliable assets; found 4. Add strong evidence or mark the module limited", "module_id": "09", "reference_id": null, "recoverable": true }, { "code": "EVIDENCE_GAP", "severity": "warning", "message": "Rendered module has fewer than three Features", "module_id": "16", "reference_id": null, "recoverable": true }, { "code": "LAYOUT_DIVERSITY_WARNING", "severity": "warning", "message": "Three consecutive visual modules reuse one layout preset; review composition and visual rhythm", "module_id": "26", "reference_id": null, "recoverable": true } ] }, "package": { "analysis_path": "analysis.json", "report_path": "report.html", "source_manifest_path": "source-manifest.json", "assets_path": "assets" } }