{
  "schema_version": "2.0.0",
  "profile_type": "canonical_brand_profile",
  "profile_id": "mastercard-brand-profile-v1",
  "generated_at": "2026-10-27T03:54:23.250040+00:00",
  "language": "zh-CN",
  "brand": {
    "brand_id": "mastercard",
    "name": "万事达卡",
    "official_name": "Mastercard Inc.",
    "official_domain": "https://www.mastercard.com",
    "industry": "支付科技（全球支付网络）",
    "geography": "美国纽约Purchase，业务覆盖全球210多个国家与地区",
    "entity_status": "resolved",
    "resolution_evidence_ids": [
      "e-24-0"
    ]
  },
  "task": {
    "project_background": "用户要求使用品牌分析Skill研究万事达卡(Mastercard)品牌，生成品牌案例页。",
    "goal": "研究Mastercard的品牌概况、视觉系统与应用触点，生成结构化品牌档案与网站展示案例。",
    "decision_context": null,
    "key_questions": [
      "Mastercard的品牌定位与核心信息是什么？",
      "双圆符号这一核心识别资产如何被官方定义与使用？",
      "品牌色彩、字体、摄影等视觉规范如何落地到各应用触点？"
    ],
    "competitive_scope": [],
    "time_range": null,
    "focus_modules": []
  },
  "research_audit": {
    "search_logs": [
      {
        "search_id": "s-24",
        "module_id": "24",
        "query": "Mastercard brand identity visual system pentagram 2016 rebrand",
        "provider": "web",
        "accessed_at": "2026-10-27T03:54:23.250040+00:00",
        "result_count": 5,
        "notes_internal": null
      },
      {
        "search_id": "s-25",
        "module_id": "25",
        "query": "Mastercard brand identity visual system pentagram 2016 rebrand",
        "provider": "web",
        "accessed_at": "2026-10-27T03:54:23.250040+00:00",
        "result_count": 5,
        "notes_internal": null
      },
      {
        "search_id": "s-26",
        "module_id": "26",
        "query": "Mastercard brand identity visual system pentagram 2016 rebrand",
        "provider": "web",
        "accessed_at": "2026-10-27T03:54:23.250040+00:00",
        "result_count": 5,
        "notes_internal": null
      },
      {
        "search_id": "s-27",
        "module_id": "27",
        "query": "Mastercard brand identity visual system pentagram 2016 rebrand",
        "provider": "web",
        "accessed_at": "2026-10-27T03:54:23.250040+00:00",
        "result_count": 5,
        "notes_internal": null
      },
      {
        "search_id": "s-28",
        "module_id": "28",
        "query": "Mastercard brand identity visual system pentagram 2016 rebrand",
        "provider": "web",
        "accessed_at": "2026-10-27T03:54:23.250040+00:00",
        "result_count": 5,
        "notes_internal": null
      },
      {
        "search_id": "s-29",
        "module_id": "29",
        "query": "Mastercard brand identity visual system pentagram 2016 rebrand",
        "provider": "web",
        "accessed_at": "2026-10-27T03:54:23.250040+00:00",
        "result_count": 5,
        "notes_internal": null
      },
      {
        "search_id": "s-04",
        "module_id": "04",
        "query": "Mastercard brand identity visual system pentagram 2016 rebrand",
        "provider": "web",
        "accessed_at": "2026-10-27T03:54:23.250040+00:00",
        "result_count": 5,
        "notes_internal": null
      },
      {
        "search_id": "s-05",
        "module_id": "05",
        "query": "Mastercard brand identity visual system pentagram 2016 rebrand",
        "provider": "web",
        "accessed_at": "2026-10-27T03:54:23.250040+00:00",
        "result_count": 5,
        "notes_internal": null
      },
      {
        "search_id": "s-06",
        "module_id": "06",
        "query": "Mastercard brand identity visual system pentagram 2016 rebrand",
        "provider": "web",
        "accessed_at": "2026-10-27T03:54:23.250040+00:00",
        "result_count": 5,
        "notes_internal": null
      },
      {
        "search_id": "s-07",
        "module_id": "07",
        "query": "Mastercard brand identity visual system pentagram 2016 rebrand",
        "provider": "web",
        "accessed_at": "2026-10-27T03:54:23.250040+00:00",
        "result_count": 5,
        "notes_internal": null
      },
      {
        "search_id": "s-08",
        "module_id": "08",
        "query": "Mastercard brand identity visual system pentagram 2016 rebrand",
        "provider": "web",
        "accessed_at": "2026-10-27T03:54:23.250040+00:00",
        "result_count": 5,
        "notes_internal": null
      },
      {
        "search_id": "s-09",
        "module_id": "09",
        "query": "Mastercard brand identity visual system pentagram 2016 rebrand",
        "provider": "web",
        "accessed_at": "2026-10-27T03:54:23.250040+00:00",
        "result_count": 5,
        "notes_internal": null
      },
      {
        "search_id": "s-10",
        "module_id": "10",
        "query": "Mastercard brand identity visual system pentagram 2016 rebrand",
        "provider": "web",
        "accessed_at": "2026-10-27T03:54:23.250040+00:00",
        "result_count": 5,
        "notes_internal": null
      },
      {
        "search_id": "s-11",
        "module_id": "11",
        "query": "Mastercard brand identity visual system pentagram 2016 rebrand",
        "provider": "web",
        "accessed_at": "2026-10-27T03:54:23.250040+00:00",
        "result_count": 5,
        "notes_internal": null
      },
      {
        "search_id": "s-12",
        "module_id": "12",
        "query": "Mastercard brand identity visual system pentagram 2016 rebrand",
        "provider": "web",
        "accessed_at": "2026-10-27T03:54:23.250040+00:00",
        "result_count": 5,
        "notes_internal": null
      },
      {
        "search_id": "s-13",
        "module_id": "13",
        "query": "Mastercard brand identity visual system pentagram 2016 rebrand",
        "provider": "web",
        "accessed_at": "2026-10-27T03:54:23.250040+00:00",
        "result_count": 5,
        "notes_internal": null
      },
      {
        "search_id": "s-14",
        "module_id": "14",
        "query": "Mastercard brand identity visual system pentagram 2016 rebrand",
        "provider": "web",
        "accessed_at": "2026-10-27T03:54:23.250040+00:00",
        "result_count": 5,
        "notes_internal": null
      },
      {
        "search_id": "s-15",
        "module_id": "15",
        "query": "Mastercard brand identity visual system pentagram 2016 rebrand",
        "provider": "web",
        "accessed_at": "2026-10-27T03:54:23.250040+00:00",
        "result_count": 5,
        "notes_internal": null
      },
      {
        "search_id": "s-16",
        "module_id": "16",
        "query": "Mastercard brand identity visual system pentagram 2016 rebrand",
        "provider": "web",
        "accessed_at": "2026-10-27T03:54:23.250040+00:00",
        "result_count": 5,
        "notes_internal": null
      },
      {
        "search_id": "s-17",
        "module_id": "17",
        "query": "Mastercard brand identity visual system pentagram 2016 rebrand",
        "provider": "web",
        "accessed_at": "2026-10-27T03:54:23.250040+00:00",
        "result_count": 5,
        "notes_internal": null
      },
      {
        "search_id": "s-18",
        "module_id": "18",
        "query": "Mastercard brand identity visual system pentagram 2016 rebrand",
        "provider": "web",
        "accessed_at": "2026-10-27T03:54:23.250040+00:00",
        "result_count": 5,
        "notes_internal": null
      },
      {
        "search_id": "s-19",
        "module_id": "19",
        "query": "Mastercard brand identity visual system pentagram 2016 rebrand",
        "provider": "web",
        "accessed_at": "2026-10-27T03:54:23.250040+00:00",
        "result_count": 5,
        "notes_internal": null
      },
      {
        "search_id": "s-20",
        "module_id": "20",
        "query": "Mastercard brand identity visual system pentagram 2016 rebrand",
        "provider": "web",
        "accessed_at": "2026-10-27T03:54:23.250040+00:00",
        "result_count": 5,
        "notes_internal": null
      },
      {
        "search_id": "s-21",
        "module_id": "21",
        "query": "Mastercard brand identity visual system pentagram 2016 rebrand",
        "provider": "web",
        "accessed_at": "2026-10-27T03:54:23.250040+00:00",
        "result_count": 5,
        "notes_internal": null
      }
    ],
    "coverage": [
      {
        "module_id": "24",
        "search_completed": true,
        "search_ids": [
          "s-24"
        ]
      },
      {
        "module_id": "25",
        "search_completed": true,
        "search_ids": [
          "s-25"
        ]
      },
      {
        "module_id": "26",
        "search_completed": true,
        "search_ids": [
          "s-26"
        ]
      },
      {
        "module_id": "27",
        "search_completed": true,
        "search_ids": [
          "s-27"
        ]
      },
      {
        "module_id": "28",
        "search_completed": true,
        "search_ids": [
          "s-28"
        ]
      },
      {
        "module_id": "29",
        "search_completed": true,
        "search_ids": [
          "s-29"
        ]
      },
      {
        "module_id": "04",
        "search_completed": true,
        "search_ids": [
          "s-04"
        ]
      },
      {
        "module_id": "05",
        "search_completed": true,
        "search_ids": [
          "s-05"
        ]
      },
      {
        "module_id": "06",
        "search_completed": true,
        "search_ids": [
          "s-06"
        ]
      },
      {
        "module_id": "07",
        "search_completed": true,
        "search_ids": [
          "s-07"
        ]
      },
      {
        "module_id": "08",
        "search_completed": true,
        "search_ids": [
          "s-08"
        ]
      },
      {
        "module_id": "09",
        "search_completed": true,
        "search_ids": [
          "s-09"
        ]
      },
      {
        "module_id": "10",
        "search_completed": true,
        "search_ids": [
          "s-10"
        ]
      },
      {
        "module_id": "11",
        "search_completed": true,
        "search_ids": [
          "s-11"
        ]
      },
      {
        "module_id": "12",
        "search_completed": true,
        "search_ids": [
          "s-12"
        ]
      },
      {
        "module_id": "13",
        "search_completed": true,
        "search_ids": [
          "s-13"
        ]
      },
      {
        "module_id": "14",
        "search_completed": true,
        "search_ids": [
          "s-14"
        ]
      },
      {
        "module_id": "15",
        "search_completed": true,
        "search_ids": [
          "s-15"
        ]
      },
      {
        "module_id": "16",
        "search_completed": true,
        "search_ids": [
          "s-16"
        ]
      },
      {
        "module_id": "17",
        "search_completed": true,
        "search_ids": [
          "s-17"
        ]
      },
      {
        "module_id": "18",
        "search_completed": true,
        "search_ids": [
          "s-18"
        ]
      },
      {
        "module_id": "19",
        "search_completed": true,
        "search_ids": [
          "s-19"
        ]
      },
      {
        "module_id": "20",
        "search_completed": true,
        "search_ids": [
          "s-20"
        ]
      },
      {
        "module_id": "21",
        "search_completed": true,
        "search_ids": [
          "s-21"
        ]
      }
    ]
  },
  "sources": [
    {
      "source_id": "src-mc-brand-history",
      "title": "Mastercard Brand History（官方品牌历史）",
      "url": "https://www.mastercard.com/brandcenter/en/brand-history",
      "language": "en",
      "publisher": "Mastercard Brand Center",
      "source_type": "official_guideline",
      "published_at": "2024-01-01",
      "accessed_at": "2026-10-27T03:54:23.250040+00:00",
      "authority_tier": "A",
      "local_path": null,
      "notes_internal": "官方品牌中心品牌历史页，记录1966年ICA起源、1968年Master Charge、1979年MasterCard、1990/1996/2016/2019年各阶段标志演变，及1987年进入中国等关键节点。",
      "brand_id": "mastercard"
    },
    {
      "source_id": "src-mc-brand-requirements",
      "title": "Mastercard Branding Requirements（官方品牌使用规范）",
      "url": "https://www.mastercard.com/brandcenter/ca/en/brand-requirements/mastercard.html",
      "language": "en",
      "publisher": "Mastercard Brand Center",
      "source_type": "official_guideline",
      "published_at": "2024-12-01",
      "accessed_at": "2026-10-27T03:54:23.250040+00:00",
      "authority_tier": "A",
      "local_path": null,
      "notes_internal": "官方品牌要求页：清晰空间、最小尺寸、颜色规格(RGB/Hex/CMYK/Pantone)、灰度与反白版本、贴纸、文字使用规则等。",
      "brand_id": "mastercard"
    },
    {
      "source_id": "src-mc-pentagram",
      "title": "Pentagram — Mastercard（2016品牌重塑设计方项目页）",
      "url": "https://pentagram.com/work/mastercard",
      "language": "en",
      "publisher": "Pentagram",
      "source_type": "designer_case_study",
      "published_at": "2016-07-15",
      "accessed_at": "2026-10-27T03:54:23.250040+00:00",
      "authority_tier": "A",
      "local_path": null,
      "notes_internal": "设计方Pentagram(Michael Bierut & Luke Hayman)项目页，说明双圆简化、FF Mark字体、三色校准、无限图形排列、81%无字识别率等设计原理。",
      "brand_id": "mastercard"
    },
    {
      "source_id": "src-mc-impact-2025",
      "title": "Mastercard 2025 Impact Report（公司概况与财务数据）",
      "url": "https://investor.mastercard.com/files/doc_downloads/2026/07/Mastercard-2025-Impact-Report.pdf",
      "language": "en",
      "publisher": "Mastercard Incorporated",
      "source_type": "official_report",
      "published_at": "2026-07-01",
      "accessed_at": "2026-10-27T03:54:23.250040+00:00",
      "authority_tier": "A",
      "local_path": null,
      "notes_internal": "2025年报：净收入328亿美元、39800员工、1755亿笔切换交易、39.8亿张卡、210+国家。定位为'全球支付行业科技公司'，四方支付网络模型。",
      "brand_id": "mastercard"
    },
    {
      "source_id": "src-mc-media-resources",
      "title": "Mastercard Newsroom — Media Resources（官方媒体素材库）",
      "url": "https://newsroom.mastercard.com/news/press/media-resources/",
      "language": "en",
      "publisher": "Mastercard Newsroom",
      "source_type": "official_asset_library",
      "published_at": "2024-01-01",
      "accessed_at": "2026-10-27T03:54:23.250040+00:00",
      "authority_tier": "A",
      "local_path": null,
      "notes_internal": "官方媒体库：Mastercard符号下载、卡片实物图、员工/办公室与支付场景摄影图库。本次分析的支付场景摄影图均来自此处Payments图库。",
      "brand_id": "mastercard"
    },
    {
      "source_id": "src-mc-sonic",
      "title": "Sound On: Mastercard Debuts Sonic Brand（2019声音品牌新闻稿）",
      "url": "https://mastercardcontentexchange.com/news/europe/en-uk/newsroom/digital-press-kits/dpk/sound-on-mastercard-debuts-sonic-brand",
      "language": "en",
      "publisher": "Mastercard Newsroom",
      "source_type": "official_statement",
      "published_at": "2019-02-08",
      "accessed_at": "2026-10-27T03:54:23.250040+00:00",
      "authority_tier": "A",
      "local_path": null,
      "notes_internal": "2019年2月推出音效品牌标识(Mastercard Melody)，与Mike Shinoda等合作，格莱美周在Sensory Lab首发，扩展到结账提示音、铃声等。",
      "brand_id": "mastercard"
    },
    {
      "source_id": "src-mc-priceless",
      "title": "How one word became a cultural phenomenon（Priceless 25周年，McCann）",
      "url": "https://www.mastercard.com/news/perspectives/2022/priceless-mccann-mastercard/",
      "language": "en",
      "publisher": "Mastercard Newsroom",
      "source_type": "official_statement",
      "published_at": "2022-09-01",
      "accessed_at": "2026-10-27T03:54:23.250040+00:00",
      "authority_tier": "A",
      "local_path": null,
      "notes_internal": "Priceless广告运动25周年回顾：1997年McCann的Joyce King Thomas创作'There are some things money can't buy...'，首个棒球父子广告。",
      "brand_id": "mastercard"
    }
  ],
  "assets": [
    {
      "asset_id": "a-001",
      "brand_id": "mastercard",
      "source_id": "src-mc-pentagram",
      "asset_role": "user_asset",
      "local_path": "assets/cloud/a-001-mastercard-symbol.svg",
      "media_type": "image",
      "mime_type": "image/svg+xml",
      "module_ids": [
        "04",
        "05",
        "14"
      ],
      "alt": "Mastercard 双圆符号（红黄交叠双圆）",
      "caption": null,
      "width": 64,
      "height": 40,
      "sha256": "d2c86ea2b685c411d33f3d51c34a2196d9a3c1ca26388b7d47b7e71bca184c93",
      "origin_url": "https://newsroom.mastercard.com/news/press/media-resources/",
      "rights_note": "Mastercard官方符号的几何重建（官方公开颜色值），用于编辑性分析展示",
      "availability": "available",
      "storage_mode": "derived",
      "parent_asset_id": null,
      "parent_page_url": null,
      "duration_seconds": null,
      "fallback_source_url": null
    },
    {
      "asset_id": "a-002",
      "brand_id": "mastercard",
      "source_id": "src-mc-media-resources",
      "asset_role": "user_asset",
      "local_path": "assets/cloud/a-002-113804e6be41.webp",
      "media_type": "image",
      "mime_type": "image/webp",
      "module_ids": [
        "08",
        "24",
        "15"
      ],
      "alt": "花店内顾客手持Mastercard卡片向店员POS终端支付的场景",
      "caption": null,
      "width": 810,
      "height": 540,
      "sha256": "113804e6be41f4e09916dbd3e56a14c82a61692ab55f055f00d31cdda09c9f99",
      "origin_url": "https://newsroom.mastercard.com/news/press/media-resources/mastercard-payments/",
      "rights_note": "Mastercard官方新闻中心支付场景摄影素材",
      "availability": "available",
      "storage_mode": "derived",
      "parent_asset_id": null,
      "parent_page_url": null,
      "duration_seconds": null,
      "fallback_source_url": null
    },
    {
      "asset_id": "a-003",
      "brand_id": "mastercard",
      "source_id": "src-mc-media-resources",
      "asset_role": "user_asset",
      "local_path": "assets/cloud/a-003-12a896264383.webp",
      "media_type": "image",
      "mime_type": "image/webp",
      "module_ids": [
        "08",
        "15"
      ],
      "alt": "零售场景中手持Mastercard卡片进行支付的近距离特写",
      "caption": null,
      "width": 810,
      "height": 540,
      "sha256": "12a8962643839be3e14b52140f882372e493d48aa714fc5e85faddcbad7877eb",
      "origin_url": "https://newsroom.mastercard.com/news/press/media-resources/mastercard-payments/",
      "rights_note": "Mastercard官方新闻中心支付场景摄影素材",
      "availability": "available",
      "storage_mode": "derived",
      "parent_asset_id": null,
      "parent_page_url": null,
      "duration_seconds": null,
      "fallback_source_url": null
    },
    {
      "asset_id": "a-004",
      "brand_id": "mastercard",
      "source_id": "src-mc-media-resources",
      "asset_role": "user_asset",
      "local_path": "assets/cloud/a-004-4e41d6871985.webp",
      "media_type": "image",
      "mime_type": "image/webp",
      "module_ids": [
        "08",
        "17"
      ],
      "alt": "手持Mastercard卡片进行刷卡支付的场景",
      "caption": null,
      "width": 810,
      "height": 540,
      "sha256": "4e41d6871985cd412c6b1e1e8bb6cbff5e9ee7519928945fa81cef1739105d3f",
      "origin_url": "https://newsroom.mastercard.com/news/press/media-resources/mastercard-payments/",
      "rights_note": "Mastercard官方新闻中心支付场景摄影素材",
      "availability": "available",
      "storage_mode": "derived",
      "parent_asset_id": null,
      "parent_page_url": null,
      "duration_seconds": null,
      "fallback_source_url": null
    },
    {
      "asset_id": "a-005",
      "brand_id": "mastercard",
      "source_id": "src-mc-media-resources",
      "asset_role": "user_asset",
      "local_path": "assets/cloud/a-005-586bf27bb15f.webp",
      "media_type": "image",
      "mime_type": "image/webp",
      "module_ids": [
        "08",
        "15",
        "21"
      ],
      "alt": "住宅门口两部手机碰一碰完成非接触式支付的场景",
      "caption": null,
      "width": 810,
      "height": 540,
      "sha256": "586bf27bb15f07130514872551eeec00836685e78a331e09ff49b130d9456fef",
      "origin_url": "https://newsroom.mastercard.com/news/press/media-resources/mastercard-payments/",
      "rights_note": "Mastercard官方新闻中心支付场景摄影素材",
      "availability": "available",
      "storage_mode": "derived",
      "parent_asset_id": null,
      "parent_page_url": null,
      "duration_seconds": null,
      "fallback_source_url": null
    },
    {
      "asset_id": "a-006",
      "brand_id": "mastercard",
      "source_id": "src-mc-media-resources",
      "asset_role": "user_asset",
      "local_path": "assets/cloud/a-006-eea2c77aac21.webp",
      "media_type": "image",
      "mime_type": "image/webp",
      "module_ids": [
        "08",
        "15"
      ],
      "alt": "商店内顾客用手机向店员POS终端进行非接触支付的场景",
      "caption": null,
      "width": 810,
      "height": 540,
      "sha256": "eea2c77aac21f3d39c5620c208734234cb95056cc2f73e749bea8080f1636c11",
      "origin_url": "https://newsroom.mastercard.com/news/press/media-resources/mastercard-payments/",
      "rights_note": "Mastercard官方新闻中心支付场景摄影素材",
      "availability": "available",
      "storage_mode": "derived",
      "parent_asset_id": null,
      "parent_page_url": null,
      "duration_seconds": null,
      "fallback_source_url": null
    },
    {
      "asset_id": "a-007",
      "brand_id": "mastercard",
      "source_id": "src-mc-media-resources",
      "asset_role": "user_asset",
      "local_path": "assets/cloud/a-007-b84699f1d6f8.webp",
      "media_type": "image",
      "mime_type": "image/webp",
      "module_ids": [
        "08",
        "15"
      ],
      "alt": "支付场景摄影：持卡或使用手机支付的人物",
      "caption": null,
      "width": 810,
      "height": 540,
      "sha256": "b84699f1d6f8fdc06d8dd45d8d8b62843870ce381987835b8e31a3cd00a49f63",
      "origin_url": "https://newsroom.mastercard.com/news/press/media-resources/mastercard-payments/",
      "rights_note": "Mastercard官方新闻中心支付场景摄影素材",
      "availability": "available",
      "storage_mode": "derived",
      "parent_asset_id": null,
      "parent_page_url": null,
      "duration_seconds": null,
      "fallback_source_url": null
    },
    {
      "asset_id": "a-008",
      "brand_id": "mastercard",
      "source_id": "src-mc-media-resources",
      "asset_role": "user_asset",
      "local_path": "assets/cloud/a-008-7b7452ae63ce.webp",
      "media_type": "image",
      "mime_type": "image/webp",
      "module_ids": [
        "08",
        "15"
      ],
      "alt": "支付场景摄影：非接触式支付的人物与终端",
      "caption": null,
      "width": 810,
      "height": 540,
      "sha256": "7b7452ae63ce4a9f23132149b35f2a4058ee7596b5ae3700d9480f1297503f94",
      "origin_url": "https://newsroom.mastercard.com/news/press/media-resources/mastercard-payments/",
      "rights_note": "Mastercard官方新闻中心支付场景摄影素材",
      "availability": "available",
      "storage_mode": "derived",
      "parent_asset_id": null,
      "parent_page_url": null,
      "duration_seconds": null,
      "fallback_source_url": null
    },
    {
      "asset_id": "a-009",
      "brand_id": "mastercard",
      "source_id": "src-mc-media-resources",
      "asset_role": "user_asset",
      "local_path": "assets/cloud/a-009-f2b96f07e9df.webp",
      "media_type": "image",
      "mime_type": "image/webp",
      "module_ids": [
        "08",
        "15"
      ],
      "alt": "手机贴手机(Tap on Phone)非接触支付场景",
      "caption": null,
      "width": 810,
      "height": 540,
      "sha256": "f2b96f07e9df7a0fb944d1285630b3d0465f4a62a5d198400ecb80ae4c1c7f17",
      "origin_url": "https://newsroom.mastercard.com/news/press/media-resources/mastercard-payments/",
      "rights_note": "Mastercard官方新闻中心支付场景摄影素材",
      "availability": "available",
      "storage_mode": "derived",
      "parent_asset_id": null,
      "parent_page_url": null,
      "duration_seconds": null,
      "fallback_source_url": null
    },
    {
      "asset_id": "a-010",
      "brand_id": "mastercard",
      "source_id": "src-mc-media-resources",
      "asset_role": "user_asset",
      "local_path": "assets/cloud/a-010-bd667f00ada3.webp",
      "media_type": "image",
      "mime_type": "image/webp",
      "module_ids": [
        "08",
        "15"
      ],
      "alt": "手机贴手机非接触支付场景（第二张）",
      "caption": null,
      "width": 810,
      "height": 540,
      "sha256": "bd667f00ada34cc7d8543cfe21c7613331de7fba6bc77190e4f5e570738121df",
      "origin_url": "https://newsroom.mastercard.com/news/press/media-resources/mastercard-payments/",
      "rights_note": "Mastercard官方新闻中心支付场景摄影素材",
      "availability": "available",
      "storage_mode": "derived",
      "parent_asset_id": null,
      "parent_page_url": null,
      "duration_seconds": null,
      "fallback_source_url": null
    },
    {
      "asset_id": "a-011",
      "brand_id": "mastercard",
      "source_id": "src-mc-media-resources",
      "asset_role": "user_asset",
      "local_path": "assets/cloud/a-011-7b3d359fdad0.webp",
      "media_type": "image",
      "mime_type": "image/webp",
      "module_ids": [
        "08",
        "15"
      ],
      "alt": "单张Mastercard卡片与iPhone的移动支付使用场景",
      "caption": null,
      "width": 810,
      "height": 540,
      "sha256": "7b3d359fdad0d5b2e9032795b4c3e5a089da047f982f50c995310590969e818c",
      "origin_url": "https://newsroom.mastercard.com/news/press/media-resources/mastercard-payments/",
      "rights_note": "Mastercard官方新闻中心支付场景摄影素材",
      "availability": "available",
      "storage_mode": "derived",
      "parent_asset_id": null,
      "parent_page_url": null,
      "duration_seconds": null,
      "fallback_source_url": null
    },
    {
      "asset_id": "a-012",
      "brand_id": "mastercard",
      "source_id": "src-mc-media-resources",
      "asset_role": "user_asset",
      "local_path": "assets/cloud/a-012-acfc46a2d30b.webp",
      "media_type": "image",
      "mime_type": "image/webp",
      "module_ids": [
        "08",
        "17"
      ],
      "alt": "Mastercard卡片与支付终端实物的场景",
      "caption": null,
      "width": 810,
      "height": 540,
      "sha256": "acfc46a2d30b7442bfd43066f413215274ab146ad7bddff177dd2bb8e094a728",
      "origin_url": "https://newsroom.mastercard.com/news/press/media-resources/mastercard-payments/",
      "rights_note": "Mastercard官方新闻中心支付场景摄影素材",
      "availability": "available",
      "storage_mode": "derived",
      "parent_asset_id": null,
      "parent_page_url": null,
      "duration_seconds": null,
      "fallback_source_url": null
    },
    {
      "asset_id": "a-013",
      "brand_id": "mastercard",
      "source_id": "src-mc-media-resources",
      "asset_role": "user_asset",
      "local_path": "assets/cloud/a-013-e6f21c559a34.webp",
      "media_type": "image",
      "mime_type": "image/webp",
      "module_ids": [
        "08",
        "17"
      ],
      "alt": "Mastercard卡片实物与支付场景",
      "caption": null,
      "width": 810,
      "height": 540,
      "sha256": "e6f21c559a34054acc02bc2657e1fe9b212b787a0308836249592e235f1ae64e",
      "origin_url": "https://newsroom.mastercard.com/news/press/media-resources/mastercard-payments/",
      "rights_note": "Mastercard官方新闻中心支付场景摄影素材",
      "availability": "available",
      "storage_mode": "derived",
      "parent_asset_id": null,
      "parent_page_url": null,
      "duration_seconds": null,
      "fallback_source_url": null
    }
  ],
  "evidence": [
    {
      "evidence_id": "e-24-0",
      "brand_id": "mastercard",
      "module_id": "24",
      "source_id": "src-mc-impact-2025",
      "asset_ids": [],
      "evidence_type": "official_statement",
      "quality": "high",
      "captured_text": "Mastercard is a technology company in the global payments industry.",
      "summary": "Mastercard自我定位为全球支付行业的科技公司，连接消费者、金融机构、商户、政府等。",
      "supports_field_ids": [
        "brand_name",
        "industry",
        "one_sentence_positioning"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-24-1",
      "brand_id": "mastercard",
      "module_id": "24",
      "source_id": "src-mc-impact-2025",
      "asset_ids": [],
      "evidence_type": "official_statement",
      "quality": "high",
      "captured_text": "$32.8 billion net revenue in 2025; 39,800 employees; 175.5 billion switched transactions; 3.7 billion cards",
      "summary": "2025年净收入328亿美元、39800员工、1755亿笔切换交易、37亿张Mastercard与Maestro卡。",
      "supports_field_ids": [
        "size_stage",
        "markets"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-24-2",
      "brand_id": "mastercard",
      "module_id": "24",
      "source_id": "src-mc-brand-history",
      "asset_ids": [],
      "evidence_type": "official_statement",
      "quality": "high",
      "captured_text": "2006 IPO (NYSE: MA); extends to more than 210 countries and territories",
      "summary": "1966年ICA起源，2006年NYSE: MA上市，业务覆盖210多个国家与地区。",
      "supports_field_ids": [
        "markets",
        "recent_developments",
        "size_stage"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-24-3",
      "brand_id": "mastercard",
      "module_id": "24",
      "source_id": "src-mc-brand-history",
      "asset_ids": [],
      "evidence_type": "official_statement",
      "quality": "high",
      "captured_text": "1987 MasterCard became the first payment card to be issued in the People's Republic of China",
      "summary": "1987年MasterCard成为首个在中国发行的支付卡品牌，体现早期全球化布局。",
      "supports_field_ids": [
        "recent_developments",
        "markets"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-24-4",
      "brand_id": "mastercard",
      "module_id": "24",
      "source_id": "src-mc-media-resources",
      "asset_ids": [
        "a-002"
      ],
      "evidence_type": "visual_sample",
      "quality": "high",
      "captured_text": null,
      "summary": "官方支付场景摄影：花店内顾客持卡向店员POS终端支付，展示真实支付触点。",
      "supports_field_ids": [
        "target_audience"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-25-0",
      "brand_id": "mastercard",
      "module_id": "25",
      "source_id": "src-mc-priceless",
      "asset_ids": [],
      "evidence_type": "official_statement",
      "quality": "high",
      "captured_text": "There are some things money can't buy. For everything else, there's Mastercard.",
      "summary": "Priceless口号由McCann于1997年创作，核心句为'有些东西金钱买不到。除此之外，还有万事达卡。'",
      "supports_field_ids": [
        "tagline",
        "value_proposition"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-25-1",
      "brand_id": "mastercard",
      "module_id": "25",
      "source_id": "src-mc-priceless",
      "asset_ids": [],
      "evidence_type": "official_statement",
      "quality": "high",
      "captured_text": "the meme before there were memes",
      "summary": "Priceless广告运动以'购物清单'结构（列举日常价格，收束于无价的亲情时刻）成为文化现象，被SNL、辛普森一家模仿。",
      "supports_field_ids": [
        "key_themes",
        "tone_voice"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-25-2",
      "brand_id": "mastercard",
      "module_id": "25",
      "source_id": "src-mc-brand-history",
      "asset_ids": [],
      "evidence_type": "official_statement",
      "quality": "high",
      "captured_text": "connects people to priceless possibilities",
      "summary": "品牌使命是连接人们与'无价的可能性'(priceless possibilities)，强调人文关怀与连接。",
      "supports_field_ids": [
        "value_proposition",
        "key_themes"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-25-3",
      "brand_id": "mastercard",
      "module_id": "25",
      "source_id": "src-mc-impact-2025",
      "asset_ids": [],
      "evidence_type": "official_statement",
      "quality": "high",
      "captured_text": "making transactions safe, simple, smart and accessible",
      "summary": "承诺让交易安全、简单、智能、可得(safe, simple, smart and accessible)，作为承诺的证明指向产品能力。",
      "supports_field_ids": [
        "proof_of_promise",
        "problem_statement"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-26-0",
      "brand_id": "mastercard",
      "module_id": "26",
      "source_id": "src-mc-impact-2025",
      "asset_ids": [],
      "evidence_type": "official_statement",
      "quality": "high",
      "captured_text": "We do not issue cards, extend credit, determine or receive revenue from interest rates",
      "summary": "Mastercard不发行卡片、不授信、不收取利息，作为四方支付网络运营方连接持卡人、发卡行、商户与收单行。",
      "supports_field_ids": [
        "product_categories",
        "claimed_differentiators"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-26-1",
      "brand_id": "mastercard",
      "module_id": "26",
      "source_id": "src-mc-impact-2025",
      "asset_ids": [],
      "evidence_type": "official_statement",
      "quality": "high",
      "captured_text": "Payment Network $19.5B (59%) and Value-added Services $13.3B (41%)",
      "summary": "2025年收入构成：支付网络194.76亿美元(59.4%)、增值服务与解决方案133.15亿美元(40.6%)。",
      "supports_field_ids": [
        "product_categories",
        "core_products",
        "pricing_packaging"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-26-2",
      "brand_id": "mastercard",
      "module_id": "26",
      "source_id": "src-mc-brand-history",
      "asset_ids": [],
      "evidence_type": "official_statement",
      "quality": "medium",
      "captured_text": "Maestro, Cirrus, Masterpass",
      "summary": "品牌家族包括Mastercard、Maestro、Cirrus、Masterpass等，覆盖借记、ATM、数字钱包。",
      "supports_field_ids": [
        "core_products",
        "product_categories"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-27-0",
      "brand_id": "mastercard",
      "module_id": "27",
      "source_id": "src-mc-media-resources",
      "asset_ids": [],
      "evidence_type": "official_statement",
      "quality": "medium",
      "captured_text": "Media resources: symbol, photography, card art, logos",
      "summary": "官方新闻中心提供系统化的媒体资源库（符号、摄影、卡片图、Logo），供媒体与合作伙伴使用。",
      "supports_field_ids": [
        "channels",
        "formats"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-27-1",
      "brand_id": "mastercard",
      "module_id": "27",
      "source_id": "src-mc-priceless",
      "asset_ids": [],
      "evidence_type": "official_statement",
      "quality": "medium",
      "captured_text": "spans moments and movements; harnesses emerging platforms like the metaverse",
      "summary": "Priceless平台从广告延展到体验营销、元宇宙与产品开发(True Name、Touch Card)，体现内容平台化策略。",
      "supports_field_ids": [
        "themes",
        "thought_leadership"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-27-2",
      "brand_id": "mastercard",
      "module_id": "27",
      "source_id": "src-mc-impact-2025",
      "asset_ids": [],
      "evidence_type": "official_statement",
      "quality": "medium",
      "captured_text": "Impact Report; insights and reports",
      "summary": "通过年度影响力报告、洞察报告与新闻中心输出思想领导力内容，覆盖普惠金融、AI、网络安全等议题。",
      "supports_field_ids": [
        "thought_leadership",
        "channels"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-28-0",
      "brand_id": "mastercard",
      "module_id": "28",
      "source_id": "src-mc-pentagram",
      "asset_ids": [],
      "evidence_type": "official_statement",
      "quality": "high",
      "captured_text": "81 percent of consumers spontaneously recognized the new symbol without the name",
      "summary": "全球市场调研显示81%消费者无需文字即可识别双圆符号，验证品牌识别资产的强度。",
      "supports_field_ids": [
        "positioning_clarity",
        "verified_differentiation"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-28-1",
      "brand_id": "mastercard",
      "module_id": "28",
      "source_id": "src-mc-brand-history",
      "asset_ids": [],
      "evidence_type": "official_statement",
      "quality": "high",
      "captured_text": "one of the most widely recognized and respected brands in the world",
      "summary": "官方自述为全球最广受认可与尊重的品牌之一，双圆符号自1968年沿用至今超过50年。",
      "supports_field_ids": [
        "positioning_clarity",
        "product_strengths"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-28-2",
      "brand_id": "mastercard",
      "module_id": "28",
      "source_id": "src-mc-impact-2025",
      "asset_ids": [],
      "evidence_type": "official_statement",
      "quality": "medium",
      "captured_text": "$32.8 billion net revenue; operating margin 57.6%",
      "summary": "2025年净收入328亿美元、营业利润率57.6%，反映支付网络业务的高盈利能力。",
      "supports_field_ids": [
        "product_strengths",
        "verified_differentiation"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-29-0",
      "brand_id": "mastercard",
      "module_id": "29",
      "source_id": "src-mc-impact-2025",
      "asset_ids": [],
      "evidence_type": "official_statement",
      "quality": "medium",
      "captured_text": "In most cases, account holder relationships belong to, and are managed by, our customers",
      "summary": "持卡人关系大多由发卡行管理，Mastercard自身不直接面对终端消费者，形成品牌与终端用户之间的信息缺口。",
      "supports_field_ids": [
        "messaging_gaps",
        "channel_gaps"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-29-1",
      "brand_id": "mastercard",
      "module_id": "29",
      "source_id": "src-mc-impact-2025",
      "asset_ids": [],
      "evidence_type": "official_statement",
      "quality": "medium",
      "captured_text": "We do not issue cards, extend credit... do not establish the rates charged by acquirers",
      "summary": "Mastercard不制定收单费率、不授信，价格与信用政策由发卡行与收单行决定，产品层面的公开定价信息有限。",
      "supports_field_ids": [
        "product_limitations",
        "pricing_packaging"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-04-0",
      "brand_id": "mastercard",
      "module_id": "04",
      "source_id": "src-mc-pentagram",
      "asset_ids": [
        "a-001"
      ],
      "evidence_type": "official_rule",
      "quality": "high",
      "captured_text": "two interlocking circles in red and yellow",
      "summary": "核心符号为红黄双交叠圆，1968年Master Charge起沿用至今；交叠处为橙色。",
      "supports_field_ids": [
        "logo_type",
        "symbol_geometry"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-04-1",
      "brand_id": "mastercard",
      "module_id": "04",
      "source_id": "src-mc-pentagram",
      "asset_ids": [],
      "evidence_type": "official_statement",
      "quality": "high",
      "captured_text": "The wordmark is set in the contemporary sans serif FF Mark",
      "summary": "2016年重塑将字标设为FF Mark无衬线字体，并将'C'降为小写(mastercard)，弱化'卡片'属性。",
      "supports_field_ids": [
        "wordmark_style",
        "logo_architecture"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-04-2",
      "brand_id": "mastercard",
      "module_id": "04",
      "source_id": "src-mc-brand-history",
      "asset_ids": [],
      "evidence_type": "official_statement",
      "quality": "high",
      "captured_text": "In January 2019, we dropped the 'mastercard' name from our Brand Mark",
      "summary": "2019年起在许多场景移除字标，仅保留双圆符号(Mastercard Symbol)独立使用。",
      "supports_field_ids": [
        "logo_architecture",
        "placement",
        "color_variants"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-04-3",
      "brand_id": "mastercard",
      "module_id": "04",
      "source_id": "src-mc-brand-requirements",
      "asset_ids": [],
      "evidence_type": "official_rule",
      "quality": "high",
      "captured_text": "minimum exclusion zone equals the height of the logo's cap height; minimum size 45 pixels (screen) / 16.8mm (print)",
      "summary": "清晰空间等于标志大写高度(x)，屏幕最小45像素、印刷最小16.8mm；符号须全彩使用。",
      "supports_field_ids": [
        "clear_space",
        "minimum_size",
        "background_usage"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-04-4",
      "brand_id": "mastercard",
      "module_id": "04",
      "source_id": "src-mc-brand-requirements",
      "asset_ids": [],
      "evidence_type": "official_rule",
      "quality": "high",
      "captured_text": "The Mastercard Symbol must never be used in grayscale or other colors",
      "summary": "符号仅限全彩使用，禁止灰度或其他颜色；灰度/纯色仅限Brand Mark在无法全彩时使用。",
      "supports_field_ids": [
        "color_variants",
        "incorrect_usage"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-05-0",
      "brand_id": "mastercard",
      "module_id": "05",
      "source_id": "src-mc-brand-requirements",
      "asset_ids": [],
      "evidence_type": "official_rule",
      "quality": "high",
      "captured_text": "Mastercard Red #EB001B, Orange #FF5F00, Yellow #F79E1B",
      "summary": "三色值：Mastercard Red #EB001B(RGB 235/0/27)、Mastercard Orange #FF5F00、Mastercard Yellow #F79E1B。",
      "supports_field_ids": [
        "primary_color",
        "secondary_color",
        "accent_color",
        "color_values"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-05-1",
      "brand_id": "mastercard",
      "module_id": "05",
      "source_id": "src-mc-brand-requirements",
      "asset_ids": [],
      "evidence_type": "official_rule",
      "quality": "high",
      "captured_text": "PANTONE 2035 C (Red), 165 C (Orange), 1375 C (Yellow); CMYK/Hex provided",
      "summary": "提供Pantone、CMYK、RGB、Hex四套色值，确保跨媒介一致；物理卡片须PANTONE专色印刷。",
      "supports_field_ids": [
        "color_values",
        "color_combination"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-05-2",
      "brand_id": "mastercard",
      "module_id": "05",
      "source_id": "src-mc-pentagram",
      "asset_ids": [],
      "evidence_type": "official_statement",
      "quality": "high",
      "captured_text": "hundreds of tests to find hues that would work in every context",
      "summary": "三色经过数百次测试校准，使其在不同背景(白、黑及中间灰)上均能明亮呈现。",
      "supports_field_ids": [
        "background_strategy",
        "contrast"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-05-3",
      "brand_id": "mastercard",
      "module_id": "05",
      "source_id": "src-mc-brand-requirements",
      "asset_ids": [],
      "evidence_type": "official_rule",
      "quality": "medium",
      "captured_text": "Dark Gray / Medium Gray / Light Gray for grayscale",
      "summary": "灰阶版本提供深灰、中灰、浅灰三档，用于无法全彩印刷的灰度场景。",
      "supports_field_ids": [
        "neutral_color",
        "color_variants"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-05-4",
      "brand_id": "mastercard",
      "module_id": "05",
      "source_id": "src-mc-pentagram",
      "asset_ids": [
        "a-001"
      ],
      "evidence_type": "visual_sample",
      "quality": "high",
      "captured_text": null,
      "summary": "双圆符号以红、黄、橙三色构成，直观展示品牌暖色调在标志中的呈现。",
      "supports_field_ids": [
        "primary_color",
        "color_combination"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-06-0",
      "brand_id": "mastercard",
      "module_id": "06",
      "source_id": "src-mc-pentagram",
      "asset_ids": [],
      "evidence_type": "official_statement",
      "quality": "high",
      "captured_text": "FF Mark, the typeface of the identity",
      "summary": "品牌字标采用FF Mark无衬线字体，字形含圆形结构呼应双圆符号。",
      "supports_field_ids": [
        "primary_typeface",
        "font_classification"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-06-1",
      "brand_id": "mastercard",
      "module_id": "06",
      "source_id": "src-mc-pentagram",
      "asset_ids": [],
      "evidence_type": "official_statement",
      "quality": "medium",
      "captured_text": "rounded letterforms that each contain a portion of the circle",
      "summary": "FF Mark字母含圆弧形结构(甚至m、t)，与标志的圆形几何呼应。",
      "supports_field_ids": [
        "headline_style",
        "type_hierarchy"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-06-2",
      "brand_id": "mastercard",
      "module_id": "06",
      "source_id": "src-mc-brand-requirements",
      "asset_ids": [],
      "evidence_type": "official_rule",
      "quality": "medium",
      "captured_text": "use an uppercase 'M' and lowercase 'c', with no space between 'Master' and 'card'",
      "summary": "文字引用时'Mastercard'须大写M小写c、无空格，且名称只用英文（中文为授权例外）。",
      "supports_field_ids": [
        "case_usage",
        "multilingual_system"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-07-0",
      "brand_id": "mastercard",
      "module_id": "07",
      "source_id": "src-mc-pentagram",
      "asset_ids": [],
      "evidence_type": "official_statement",
      "quality": "high",
      "captured_text": "pure graphic shapes with parameters that enable the creation of an infinite series of varied yet connected graphic patterns",
      "summary": "以圆形几何为核心，通过参数化图形形状生成无限但相连的图形图案系列。",
      "supports_field_ids": [
        "shape_language",
        "geometry",
        "pattern_logic",
        "modularity"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-07-1",
      "brand_id": "mastercard",
      "module_id": "07",
      "source_id": "src-mc-pentagram",
      "asset_ids": [],
      "evidence_type": "official_statement",
      "quality": "high",
      "captured_text": "The circles can be used in infinite arrangements",
      "summary": "双圆可无限排列组合，构成品牌图形语言的灵活基础。",
      "supports_field_ids": [
        "repetition",
        "scale",
        "color_interaction"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-07-2",
      "brand_id": "mastercard",
      "module_id": "07",
      "source_id": "src-mc-pentagram",
      "asset_ids": [],
      "evidence_type": "official_statement",
      "quality": "medium",
      "captured_text": "The entire identity is built using the core elements found in the logo: geometry and color",
      "summary": "整套识别体系由Logo的核心元素(几何与色彩)衍生，保证视觉统一。",
      "supports_field_ids": [
        "layering",
        "modularity",
        "image_interaction"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-08-0",
      "brand_id": "mastercard",
      "module_id": "08",
      "source_id": "src-mc-media-resources",
      "asset_ids": [
        "a-002",
        "a-003",
        "a-004",
        "a-005",
        "a-006"
      ],
      "evidence_type": "real_application",
      "quality": "high",
      "captured_text": null,
      "summary": "官方支付场景摄影：花店刷卡、手机碰一碰、商店POS支付等，展示真实人物与支付动作。",
      "supports_field_ids": [
        "subject",
        "composition",
        "authenticity"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-08-1",
      "brand_id": "mastercard",
      "module_id": "08",
      "source_id": "src-mc-media-resources",
      "asset_ids": [
        "a-005",
        "a-006"
      ],
      "evidence_type": "real_application",
      "quality": "high",
      "captured_text": null,
      "summary": "摄影以浅景深特写聚焦支付动作(持卡/持手机)，背景虚化保留环境氛围。",
      "supports_field_ids": [
        "depth_of_field",
        "framing",
        "lighting"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-08-2",
      "brand_id": "mastercard",
      "module_id": "08",
      "source_id": "src-mc-media-resources",
      "asset_ids": [
        "a-002",
        "a-006"
      ],
      "evidence_type": "real_application",
      "quality": "high",
      "captured_text": null,
      "summary": "人物表情自然、场景真实(花店、商店、住宅门口)，强调真实感与生活化。",
      "supports_field_ids": [
        "human_expression",
        "eye_contact",
        "authenticity"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-09-0",
      "brand_id": "mastercard",
      "module_id": "09",
      "source_id": "src-mc-pentagram",
      "asset_ids": [],
      "evidence_type": "official_statement",
      "quality": "low",
      "captured_text": "custom icon sets, illustrations and photographic styles have been established",
      "summary": "Pentagram提到建立了定制图标、插画与摄影风格，但公开资料未展示独立插画体系细节。",
      "supports_field_ids": [
        "illustration_style",
        "brand_integration"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-10-0",
      "brand_id": "mastercard",
      "module_id": "10",
      "source_id": "src-mc-pentagram",
      "asset_ids": [],
      "evidence_type": "official_statement",
      "quality": "low",
      "captured_text": "custom icon sets",
      "summary": "品牌建立定制图标集，但公开规范未披露线宽、圆角、网格等具体参数。",
      "supports_field_ids": [
        "stroke_fill",
        "consistency"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-11-0",
      "brand_id": "mastercard",
      "module_id": "11",
      "source_id": "src-mc-sonic",
      "asset_ids": [],
      "evidence_type": "official_statement",
      "quality": "medium",
      "captured_text": "sound architecture... extends to musical scores, sound logos, ringtones, hold music and point-of-sale acceptance sounds",
      "summary": "品牌动态以声音品牌为核心，旋律扩展到配乐、声音Logo、铃声、等待音与POS提示音。",
      "supports_field_ids": [
        "motion_principle",
        "logo_behavior"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-11-1",
      "brand_id": "mastercard",
      "module_id": "11",
      "source_id": "src-mc-sonic",
      "asset_ids": [],
      "evidence_type": "official_statement",
      "quality": "medium",
      "captured_text": "adaptations across genres and cultures",
      "summary": "旋律跨流派与文化改编(歌剧、影院、趣味、地方特色)，保持全球统一品牌声音。",
      "supports_field_ids": [
        "rhythm",
        "direction"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-12-0",
      "brand_id": "mastercard",
      "module_id": "12",
      "source_id": "src-mc-pentagram",
      "asset_ids": [],
      "evidence_type": "official_statement",
      "quality": "medium",
      "captured_text": "flexible configurations more suited for digital applications",
      "summary": "标志提供灵活配置适配数字应用；版式强调简洁与留白。",
      "supports_field_ids": [
        "modular_layout",
        "white_space",
        "responsive_behavior"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-12-1",
      "brand_id": "mastercard",
      "module_id": "12",
      "source_id": "src-mc-pentagram",
      "asset_ids": [],
      "evidence_type": "official_statement",
      "quality": "medium",
      "captured_text": "The simplicity of the new mark allows it to co-exist with older iterations",
      "summary": "新版式可与旧版标志并存过渡，体现渐进式演进的版式策略。",
      "supports_field_ids": [
        "format_adaptation",
        "composition"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-13-0",
      "brand_id": "mastercard",
      "module_id": "13",
      "source_id": "src-mc-impact-2025",
      "asset_ids": [],
      "evidence_type": "official_statement",
      "quality": "low",
      "captured_text": "Metrics and goals... aspirational",
      "summary": "影响力报告以数据指标呈现目标与进展，但公开规范未披露专门的数据可视化图表规范。",
      "supports_field_ids": [
        "chart_type",
        "infographic_style"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-14-0",
      "brand_id": "mastercard",
      "module_id": "14",
      "source_id": "src-mc-pentagram",
      "asset_ids": [
        "a-001"
      ],
      "evidence_type": "official_rule",
      "quality": "high",
      "captured_text": "two interlocking circles, one red, one yellow, since its founding in 1966",
      "summary": "双圆符号(红黄交叠)是官方命名的Mastercard Symbol，自1966年沿用，是品牌核心特有资产。",
      "supports_field_ids": [
        "asset_name",
        "origin",
        "construction_logic",
        "recognition_feature"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-14-1",
      "brand_id": "mastercard",
      "module_id": "14",
      "source_id": "src-mc-brand-history",
      "asset_ids": [],
      "evidence_type": "official_statement",
      "quality": "high",
      "captured_text": "In 2019 we dropped the name... The Symbol can now stand on its own",
      "summary": "2019年双圆符号独立使用于卡片、零售接受标志与赞助资产，验证跨触点用法。",
      "supports_field_ids": [
        "cross_touchpoint_usage",
        "usage_rule",
        "scalability"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-14-2",
      "brand_id": "mastercard",
      "module_id": "14",
      "source_id": "src-mc-pentagram",
      "asset_ids": [],
      "evidence_type": "official_statement",
      "quality": "high",
      "captured_text": "The circles can be used in infinite arrangements",
      "summary": "双圆符号可无限排列，具备明确的构造与用法逻辑，并作为图形语言基础延伸。",
      "supports_field_ids": [
        "construction_logic",
        "usage_rule",
        "ownability"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-14-3",
      "brand_id": "mastercard",
      "module_id": "14",
      "source_id": "src-mc-media-resources",
      "asset_ids": [
        "a-002",
        "a-005"
      ],
      "evidence_type": "real_application",
      "quality": "high",
      "captured_text": null,
      "summary": "双圆符号出现在实体卡片、POS终端与手机支付界面等多个触点，展示真实应用。",
      "supports_field_ids": [
        "cross_touchpoint_usage",
        "frequency",
        "consistency"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-15-0",
      "brand_id": "mastercard",
      "module_id": "15",
      "source_id": "src-mc-media-resources",
      "asset_ids": [
        "a-005",
        "a-006",
        "a-009",
        "a-010",
        "a-011"
      ],
      "evidence_type": "real_application",
      "quality": "high",
      "captured_text": null,
      "summary": "数字支付触点：手机碰一碰、Tap on Phone、iPhone钱包等，双圆符号在数字界面清晰呈现。",
      "supports_field_ids": [
        "brand_presence",
        "logo_usage",
        "ui_integration"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-15-1",
      "brand_id": "mastercard",
      "module_id": "15",
      "source_id": "src-mc-pentagram",
      "asset_ids": [],
      "evidence_type": "official_statement",
      "quality": "high",
      "captured_text": "optimized for use in digital contexts; Masterpass on mobile; Priceless Cities on mobile",
      "summary": "品牌标识优化用于数字环境，Masterpass与Priceless Cities移动应用均采用新标识。",
      "supports_field_ids": [
        "responsive_behavior",
        "cross_platform_consistency"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-15-2",
      "brand_id": "mastercard",
      "module_id": "15",
      "source_id": "src-mc-brand-history",
      "asset_ids": [],
      "evidence_type": "official_statement",
      "quality": "medium",
      "captured_text": "optimized to work seamlessly across the digital landscape",
      "summary": "符号为无缝跨数字环境而优化，强调数字触点的一致性。",
      "supports_field_ids": [
        "navigation",
        "content_hierarchy"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-16-0",
      "brand_id": "mastercard",
      "module_id": "16",
      "source_id": "src-mc-brand-requirements",
      "asset_ids": [],
      "evidence_type": "official_rule",
      "quality": "medium",
      "captured_text": "On physical cards, the Mastercard Symbol must be printed in full-color match PANTONE only",
      "summary": "实体卡片上的符号须以PANTONE专色全彩印刷，体现印刷规范。",
      "supports_field_ids": [
        "printing_technique",
        "color",
        "material"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-16-1",
      "brand_id": "mastercard",
      "module_id": "16",
      "source_id": "src-mc-impact-2025",
      "asset_ids": [],
      "evidence_type": "official_statement",
      "quality": "low",
      "captured_text": "Impact Report",
      "summary": "年度影响力报告等出版物承载品牌内容，但公开资料未展示详细版式规范。",
      "supports_field_ids": [
        "cover_system",
        "page_layout"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-17-0",
      "brand_id": "mastercard",
      "module_id": "17",
      "source_id": "src-mc-media-resources",
      "asset_ids": [
        "a-004",
        "a-012",
        "a-013"
      ],
      "evidence_type": "real_application",
      "quality": "high",
      "captured_text": null,
      "summary": "Mastercard卡片实物是核心周边载体，双圆符号印于卡片右下角，白/黑/灰卡面衬托鲜明标志。",
      "supports_field_ids": [
        "product_type",
        "logo_placement",
        "brand_color_usage"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-17-1",
      "brand_id": "mastercard",
      "module_id": "17",
      "source_id": "src-mc-brand-requirements",
      "asset_ids": [],
      "evidence_type": "official_rule",
      "quality": "high",
      "captured_text": "the Mastercard Symbol must be printed in full-color match PANTONE",
      "summary": "卡片符号须PANTONE全彩专色印刷，卡片尺寸与符号位置由Card Design Standards规范。",
      "supports_field_ids": [
        "production_technique",
        "premium_level",
        "series_consistency"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-18-0",
      "brand_id": "mastercard",
      "module_id": "18",
      "source_id": "src-mc-pentagram",
      "asset_ids": [],
      "evidence_type": "official_statement",
      "quality": "medium",
      "captured_text": "signage at Mastercard headquarters; the acceptance mark at a retail location",
      "summary": "符号应用于Mastercard总部标识与零售场所的接受标志(acceptance mark)。",
      "supports_field_ids": [
        "exterior_identity",
        "signage_system",
        "logo_integration"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-18-1",
      "brand_id": "mastercard",
      "module_id": "18",
      "source_id": "src-mc-brand-requirements",
      "asset_ids": [],
      "evidence_type": "official_rule",
      "quality": "medium",
      "captured_text": "Decal stickers... physically printed signage used to signify acceptance at retail locations",
      "summary": "贴纸(接受标志)是实体标牌，用于门贴、卡终端与ATM，须全彩印刷。",
      "supports_field_ids": [
        "wayfinding_logic",
        "environmental_consistency"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-19-0",
      "brand_id": "mastercard",
      "module_id": "19",
      "source_id": "src-mc-brand-history",
      "asset_ids": [],
      "evidence_type": "official_statement",
      "quality": "medium",
      "captured_text": "major sponsorship properties",
      "summary": "双圆符号应用于重大赞助资产，品牌通过体育、赛事等赞助维持高可见度。",
      "supports_field_ids": [
        "event_identity",
        "logo_visibility",
        "sponsorship"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-19-1",
      "brand_id": "mastercard",
      "module_id": "19",
      "source_id": "src-mc-sonic",
      "asset_ids": [],
      "evidence_type": "official_statement",
      "quality": "medium",
      "captured_text": "Mastercard Sensory Lab during GRAMMY Week",
      "summary": "2019格莱美周在Fred Segal的Sensory Lab首发声音品牌，展示多感官活动体验。",
      "supports_field_ids": [
        "event_identity",
        "stage_design",
        "photography_motion_usage"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-20-0",
      "brand_id": "mastercard",
      "module_id": "20",
      "source_id": "src-mc-media-resources",
      "asset_ids": [],
      "evidence_type": "official_statement",
      "quality": "low",
      "captured_text": "Mastercard employees, offices",
      "summary": "官方媒体库包含员工与办公室摄影图库，但公开规范未披露独立雇主品牌体系细节。",
      "supports_field_ids": [
        "employer_brand_identity",
        "employee_touchpoints"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-21-0",
      "brand_id": "mastercard",
      "module_id": "21",
      "source_id": "src-mc-pentagram",
      "asset_ids": [],
      "evidence_type": "official_statement",
      "quality": "medium",
      "captured_text": "Billboard",
      "summary": "Pentagram项目页展示广告牌(billboard)应用，符号在户外大尺寸下保持识别。",
      "supports_field_ids": [
        "viewing_distance",
        "logo_visibility",
        "typography_scale"
      ],
      "notes_internal": null
    },
    {
      "evidence_id": "e-21-1",
      "brand_id": "mastercard",
      "module_id": "21",
      "source_id": "src-mc-brand-requirements",
      "asset_ids": [],
      "evidence_type": "official_rule",
      "quality": "medium",
      "captured_text": "Always surround the logo with sufficient clear space",
      "summary": "户外场景同样要求充足清晰空间与背景对比，确保远距离可识别。",
      "supports_field_ids": [
        "environmental_contrast",
        "color_impact",
        "format_adaptation"
      ],
      "notes_internal": null
    }
  ],
  "claims": [
    {
      "claim_id": "c-24-0",
      "brand_id": "mastercard",
      "module_id": "24",
      "claim_type": "fact",
      "confidence": "high",
      "publishable": true,
      "presentation_role": "feature",
      "evidence_ids": [
        "e-24-0"
      ],
      "text": "万事达卡(Mastercard)是一家总部位于纽约的全球支付科技公司，连接消费者、金融机构、商户与政府，让电子支付更安全、简单、智能、可得。",
      "qualification": null
    },
    {
      "claim_id": "c-24-1",
      "brand_id": "mastercard",
      "module_id": "24",
      "claim_type": "fact",
      "confidence": "high",
      "publishable": true,
      "presentation_role": "feature",
      "evidence_ids": [
        "e-24-1"
      ],
      "text": "2025年公司净收入328亿美元，全球员工约39800人，全年处理1755亿笔切换交易，业务覆盖210多个国家与地区。",
      "qualification": null
    },
    {
      "claim_id": "c-24-2",
      "brand_id": "mastercard",
      "module_id": "24",
      "claim_type": "fact",
      "confidence": "high",
      "publishable": true,
      "presentation_role": "feature",
      "evidence_ids": [
        "e-24-2"
      ],
      "text": "公司起源于1966年多家银行组成的Interbank Card Association，2006年在纽约证券交易所上市(NYSE: MA)，前身可追溯至1968年的Master Charge。",
      "qualification": null
    },
    {
      "claim_id": "c-24-3",
      "brand_id": "mastercard",
      "module_id": "24",
      "claim_type": "fact",
      "confidence": "high",
      "publishable": true,
      "presentation_role": "feature",
      "evidence_ids": [
        "e-24-3"
      ],
      "text": "1987年万事达卡成为首个在中国发行的支付卡品牌，是早期全球化布局的标志性节点。",
      "qualification": null
    },
    {
      "claim_id": "c-24-4",
      "brand_id": "mastercard",
      "module_id": "24",
      "claim_type": "observation",
      "confidence": "high",
      "publishable": true,
      "presentation_role": "observation",
      "evidence_ids": [
        "e-24-4"
      ],
      "text": "官方支付场景摄影展示顾客在花店持卡向店员POS终端支付，双圆符号清晰可见，直观体现品牌服务于日常消费的定位。",
      "qualification": null
    },
    {
      "claim_id": "c-25-0",
      "brand_id": "mastercard",
      "module_id": "25",
      "claim_type": "fact",
      "confidence": "high",
      "publishable": true,
      "presentation_role": "feature",
      "evidence_ids": [
        "e-25-0"
      ],
      "text": "品牌口号Priceless由McCann于1997年创作，核心句为“有些东西金钱买不到。除此之外，还有万事达卡”(There are some things money can't buy. For everything else, there's Mastercard.)。",
      "qualification": null
    },
    {
      "claim_id": "c-25-1",
      "brand_id": "mastercard",
      "module_id": "25",
      "claim_type": "fact",
      "confidence": "high",
      "publishable": true,
      "presentation_role": "feature",
      "evidence_ids": [
        "e-25-1"
      ],
      "text": "Priceless以“购物清单”结构展开——先罗列日常开销的数字，再收束于亲情、友情等无价时刻，用对照突显金钱之外的珍贵。",
      "qualification": null
    },
    {
      "claim_id": "c-25-2",
      "brand_id": "mastercard",
      "module_id": "25",
      "claim_type": "fact",
      "confidence": "high",
      "publishable": true,
      "presentation_role": "feature",
      "evidence_ids": [
        "e-25-2"
      ],
      "text": "品牌使命是连接人们与“无价的可能性”(priceless possibilities)，把支付工具与值得珍惜的生活体验联系在一起。",
      "qualification": null
    },
    {
      "claim_id": "c-25-3",
      "brand_id": "mastercard",
      "module_id": "25",
      "claim_type": "fact",
      "confidence": "high",
      "publishable": true,
      "presentation_role": "feature",
      "evidence_ids": [
        "e-25-3"
      ],
      "text": "品牌承诺让交易“安全、简单、智能、可得”(safe, simple, smart and accessible)，这一承诺直接对应其支付网络与安全技术能力。",
      "qualification": null
    },
    {
      "claim_id": "c-26-0",
      "brand_id": "mastercard",
      "module_id": "26",
      "claim_type": "fact",
      "confidence": "high",
      "publishable": true,
      "presentation_role": "feature",
      "evidence_ids": [
        "e-26-0"
      ],
      "text": "万事达卡自身不发行卡片、不授信、不收取利息，而是运营连接持卡人、发卡行、商户与收单行的四方支付网络。",
      "qualification": null
    },
    {
      "claim_id": "c-26-1",
      "brand_id": "mastercard",
      "module_id": "26",
      "claim_type": "fact",
      "confidence": "high",
      "publishable": true,
      "presentation_role": "feature",
      "evidence_ids": [
        "e-26-1"
      ],
      "text": "2025年收入由支付网络(约194.8亿美元、59%)与增值服务及解决方案(约133.2亿美元、41%)两部分构成。",
      "qualification": null
    },
    {
      "claim_id": "c-26-2",
      "brand_id": "mastercard",
      "module_id": "26",
      "claim_type": "fact",
      "confidence": "medium",
      "publishable": true,
      "presentation_role": "feature",
      "evidence_ids": [
        "e-26-2"
      ],
      "text": "品牌家族涵盖Mastercard、Maestro、Cirrus、Masterpass等，分别对应信用卡、借记、ATM网络与数字钱包场景。",
      "qualification": null
    },
    {
      "claim_id": "c-27-0",
      "brand_id": "mastercard",
      "module_id": "27",
      "claim_type": "fact",
      "confidence": "medium",
      "publishable": true,
      "presentation_role": "feature",
      "evidence_ids": [
        "e-27-0"
      ],
      "text": "官方新闻中心提供系统化的媒体资源库，开放符号、摄影、卡片图与Logo下载，方便媒体与合作伙伴规范使用品牌。",
      "qualification": null
    },
    {
      "claim_id": "c-27-1",
      "brand_id": "mastercard",
      "module_id": "27",
      "claim_type": "fact",
      "confidence": "medium",
      "publishable": true,
      "presentation_role": "feature",
      "evidence_ids": [
        "e-27-1"
      ],
      "text": "Priceless从一支广告演变为跨平台内容引擎，延伸至体验营销、元宇宙，并催生True Name、Touch Card等产品创新。",
      "qualification": null
    },
    {
      "claim_id": "c-27-2",
      "brand_id": "mastercard",
      "module_id": "27",
      "claim_type": "fact",
      "confidence": "medium",
      "publishable": true,
      "presentation_role": "feature",
      "evidence_ids": [
        "e-27-2"
      ],
      "text": "公司通过年度影响力报告、洞察报告与新闻中心持续输出普惠金融、AI、网络安全等议题，建立思想领导力。",
      "qualification": null
    },
    {
      "claim_id": "c-28-0",
      "brand_id": "mastercard",
      "module_id": "28",
      "claim_type": "fact",
      "confidence": "high",
      "publishable": true,
      "presentation_role": "feature",
      "evidence_ids": [
        "e-28-0"
      ],
      "text": "品牌市场调研显示81%的消费者无需文字即可识别双圆符号，说明这一识别资产已深入心智。",
      "qualification": null
    },
    {
      "claim_id": "c-28-1",
      "brand_id": "mastercard",
      "module_id": "28",
      "claim_type": "fact",
      "confidence": "high",
      "publishable": true,
      "presentation_role": "feature",
      "evidence_ids": [
        "e-28-1"
      ],
      "text": "红黄双圆符号自1968年沿用至今超过50年，是品牌最稳定、最具辨识度的视觉资产。",
      "qualification": null
    },
    {
      "claim_id": "c-28-2",
      "brand_id": "mastercard",
      "module_id": "28",
      "claim_type": "fact",
      "confidence": "medium",
      "publishable": true,
      "presentation_role": "feature",
      "evidence_ids": [
        "e-28-2"
      ],
      "text": "2025年公司净收入328亿美元、营业利润率57.6%，反映支付网络业务的高盈利与规模效应。",
      "qualification": null
    },
    {
      "claim_id": "c-29-0",
      "brand_id": "mastercard",
      "module_id": "29",
      "claim_type": "fact",
      "confidence": "medium",
      "publishable": true,
      "presentation_role": "feature",
      "evidence_ids": [
        "e-29-0"
      ],
      "text": "持卡人关系大多由发卡行管理，万事达卡自身较少直接面对终端消费者，品牌与最终用户之间存在信息与触达缺口。",
      "qualification": null
    },
    {
      "claim_id": "c-29-1",
      "brand_id": "mastercard",
      "module_id": "29",
      "claim_type": "fact",
      "confidence": "medium",
      "publishable": true,
      "presentation_role": "feature",
      "evidence_ids": [
        "e-29-1"
      ],
      "text": "万事达卡不制定收单费率、不授信，价格与信用政策由发卡行和收单行决定，产品层面的公开定价信息有限。",
      "qualification": null
    },
    {
      "claim_id": "c-04-0",
      "brand_id": "mastercard",
      "module_id": "04",
      "claim_type": "fact",
      "confidence": "high",
      "publishable": true,
      "presentation_role": "feature",
      "evidence_ids": [
        "e-04-0"
      ],
      "text": "核心符号为红黄双交叠圆，红圆与黄圆交叠处呈橙色，这一几何图形自1968年Master Charge起沿用至今。",
      "qualification": null
    },
    {
      "claim_id": "c-04-1",
      "brand_id": "mastercard",
      "module_id": "04",
      "claim_type": "fact",
      "confidence": "high",
      "publishable": true,
      "presentation_role": "feature",
      "evidence_ids": [
        "e-04-1"
      ],
      "text": "2016年Pentagram重塑品牌时，将字标改为FF Mark无衬线字体，并把“C”降为小写(mastercard)，弱化“卡片”属性。",
      "qualification": null
    },
    {
      "claim_id": "c-04-2",
      "brand_id": "mastercard",
      "module_id": "04",
      "claim_type": "fact",
      "confidence": "high",
      "publishable": true,
      "presentation_role": "feature",
      "evidence_ids": [
        "e-04-2"
      ],
      "text": "2019年起品牌在许多场景移除字标，仅保留双圆符号(Mastercard Symbol)独立使用，成为少数以纯符号为代表的品牌。",
      "qualification": null
    },
    {
      "claim_id": "c-04-3",
      "brand_id": "mastercard",
      "module_id": "04",
      "claim_type": "rule",
      "confidence": "high",
      "publishable": true,
      "presentation_role": "rule",
      "evidence_ids": [
        "e-04-3",
        "e-04-4"
      ],
      "text": "标志须保留等于大写高度的清晰空间，屏幕最小45像素、印刷最小16.8毫米，且符号仅限全彩使用、禁止灰度或改色。",
      "qualification": null
    },
    {
      "claim_id": "c-04-4",
      "brand_id": "mastercard",
      "module_id": "04",
      "claim_type": "observation",
      "confidence": "high",
      "publishable": true,
      "presentation_role": "observation",
      "evidence_ids": [
        "e-04-0"
      ],
      "text": "双圆符号以纯粹几何构成，红、橙、黄三色在交叠处形成清晰层次，即使脱离文字也能传达品牌。",
      "qualification": null
    },
    {
      "claim_id": "c-05-0",
      "brand_id": "mastercard",
      "module_id": "05",
      "claim_type": "fact",
      "confidence": "high",
      "publishable": true,
      "presentation_role": "feature",
      "evidence_ids": [
        "e-05-0"
      ],
      "text": "品牌三色为Mastercard Red(#EB001B)、Mastercard Orange(#FF5F00)、Mastercard Yellow(#F79E1B)，橙为红黄交叠产生的过渡色。",
      "qualification": null
    },
    {
      "claim_id": "c-05-1",
      "brand_id": "mastercard",
      "module_id": "05",
      "claim_type": "fact",
      "confidence": "high",
      "publishable": true,
      "presentation_role": "feature",
      "evidence_ids": [
        "e-05-1"
      ],
      "text": "每种颜色都提供Pantone、CMYK、RGB、Hex四套色值，物理卡片上的符号须以PANTONE专色印刷保证一致。",
      "qualification": null
    },
    {
      "claim_id": "c-05-2",
      "brand_id": "mastercard",
      "module_id": "05",
      "claim_type": "fact",
      "confidence": "high",
      "publishable": true,
      "presentation_role": "feature",
      "evidence_ids": [
        "e-05-2"
      ],
      "text": "三色经过数百次测试校准，使其在白色、黑色及中间灰背景上都能保持明亮、清晰。",
      "qualification": null
    },
    {
      "claim_id": "c-05-3",
      "brand_id": "mastercard",
      "module_id": "05",
      "claim_type": "rule",
      "confidence": "medium",
      "publishable": true,
      "presentation_role": "rule",
      "evidence_ids": [
        "e-05-3",
        "e-05-0"
      ],
      "text": "符号禁用灰度或其他颜色，灰度场景改用深灰、中灰、浅灰三档的灰度Brand Mark，作为全彩不可用时的替代。",
      "qualification": null
    },
    {
      "claim_id": "c-05-4",
      "brand_id": "mastercard",
      "module_id": "05",
      "claim_type": "observation",
      "confidence": "high",
      "publishable": true,
      "presentation_role": "observation",
      "evidence_ids": [
        "e-05-4"
      ],
      "text": "红与黄这对暖色在金融行业以冷色为主的环境中独树一帜，传达温暖、乐观与人文气息。",
      "qualification": null
    },
    {
      "claim_id": "c-06-0",
      "brand_id": "mastercard",
      "module_id": "06",
      "claim_type": "fact",
      "confidence": "high",
      "publishable": true,
      "presentation_role": "feature",
      "evidence_ids": [
        "e-06-0"
      ],
      "text": "品牌字标采用FF Mark无衬线字体，是2016年重塑时确定的官方字体。",
      "qualification": null
    },
    {
      "claim_id": "c-06-1",
      "brand_id": "mastercard",
      "module_id": "06",
      "claim_type": "fact",
      "confidence": "medium",
      "publishable": true,
      "presentation_role": "feature",
      "evidence_ids": [
        "e-06-1"
      ],
      "text": "FF Mark的字母含圆弧形结构，连m、t等字形也包含圆形片段，与双圆符号的几何呼应。",
      "qualification": null
    },
    {
      "claim_id": "c-06-2",
      "brand_id": "mastercard",
      "module_id": "06",
      "claim_type": "rule",
      "confidence": "medium",
      "publishable": true,
      "presentation_role": "rule",
      "evidence_ids": [
        "e-06-2"
      ],
      "text": "文字引用品牌名时须写作“Mastercard”(大写M、小写c、无空格)，名称只用英文，中文译名属授权例外。",
      "qualification": null
    },
    {
      "claim_id": "c-07-0",
      "brand_id": "mastercard",
      "module_id": "07",
      "claim_type": "fact",
      "confidence": "high",
      "publishable": true,
      "presentation_role": "feature",
      "evidence_ids": [
        "e-07-0"
      ],
      "text": "图形语言以圆形几何为核心，通过参数化的图形形状，生成无限、彼此相连的图案系列。",
      "qualification": null
    },
    {
      "claim_id": "c-07-1",
      "brand_id": "mastercard",
      "module_id": "07",
      "claim_type": "fact",
      "confidence": "high",
      "publishable": true,
      "presentation_role": "feature",
      "evidence_ids": [
        "e-07-1"
      ],
      "text": "双圆符号可以无限排列组合，成为品牌图案与图形延伸的灵活基础。",
      "qualification": null
    },
    {
      "claim_id": "c-07-2",
      "brand_id": "mastercard",
      "module_id": "07",
      "claim_type": "fact",
      "confidence": "medium",
      "publishable": true,
      "presentation_role": "feature",
      "evidence_ids": [
        "e-07-2"
      ],
      "text": "整套识别体系都从Logo的几何与色彩两个核心元素衍生，确保各媒介的视觉统一。",
      "qualification": null
    },
    {
      "claim_id": "c-08-0",
      "brand_id": "mastercard",
      "module_id": "08",
      "claim_type": "observation",
      "confidence": "high",
      "publishable": true,
      "presentation_role": "feature",
      "evidence_ids": [
        "e-08-0"
      ],
      "text": "官方摄影聚焦真实支付场景——花店刷卡、手机碰一碰、商店POS支付，人物与支付动作清晰呈现。",
      "qualification": null
    },
    {
      "claim_id": "c-08-1",
      "brand_id": "mastercard",
      "module_id": "08",
      "claim_type": "observation",
      "confidence": "high",
      "publishable": true,
      "presentation_role": "feature",
      "evidence_ids": [
        "e-08-1"
      ],
      "text": "摄影常用浅景深特写聚焦持卡或持手机的手部动作，背景虚化保留花店、商店等环境氛围。",
      "qualification": null
    },
    {
      "claim_id": "c-08-2",
      "brand_id": "mastercard",
      "module_id": "08",
      "claim_type": "observation",
      "confidence": "high",
      "publishable": true,
      "presentation_role": "feature",
      "evidence_ids": [
        "e-08-2"
      ],
      "text": "人物表情自然、场景生活化，强调支付作为日常生活一部分的真实感。",
      "qualification": null
    },
    {
      "claim_id": "c-08-3",
      "brand_id": "mastercard",
      "module_id": "08",
      "claim_type": "observation",
      "confidence": "high",
      "publishable": true,
      "presentation_role": "observation",
      "evidence_ids": [
        "e-08-0"
      ],
      "text": "双圆符号自然出现在卡片、POS终端与手机界面中，摄影既是场景记录也是品牌资产展示。",
      "qualification": null
    },
    {
      "claim_id": "c-09-0",
      "brand_id": "mastercard",
      "module_id": "09",
      "claim_type": "fact",
      "confidence": "low",
      "publishable": true,
      "presentation_role": "feature",
      "evidence_ids": [
        "e-09-0"
      ],
      "text": "Pentagram在设计说明中提到建立了定制图标、插画与摄影风格，但公开资料未展示独立插画体系的具体细节。",
      "qualification": null
    },
    {
      "claim_id": "c-10-0",
      "brand_id": "mastercard",
      "module_id": "10",
      "claim_type": "fact",
      "confidence": "low",
      "publishable": true,
      "presentation_role": "feature",
      "evidence_ids": [
        "e-10-0"
      ],
      "text": "品牌建立定制图标集，但公开品牌规范未披露线宽、圆角、网格等具体图标参数。",
      "qualification": null
    },
    {
      "claim_id": "c-11-0",
      "brand_id": "mastercard",
      "module_id": "11",
      "claim_type": "fact",
      "confidence": "medium",
      "publishable": true,
      "presentation_role": "feature",
      "evidence_ids": [
        "e-11-0"
      ],
      "text": "品牌动态以声音品牌为核心，旋律扩展为配乐、声音Logo、铃声、等待音与结账提示音。",
      "qualification": null
    },
    {
      "claim_id": "c-11-1",
      "brand_id": "mastercard",
      "module_id": "11",
      "claim_type": "fact",
      "confidence": "medium",
      "publishable": true,
      "presentation_role": "feature",
      "evidence_ids": [
        "e-11-1"
      ],
      "text": "Mastercard旋律跨流派与文化改编(歌剧、影院、趣味、地方特色)，在保持全球统一品牌声音的同时适配本地。",
      "qualification": null
    },
    {
      "claim_id": "c-12-0",
      "brand_id": "mastercard",
      "module_id": "12",
      "claim_type": "fact",
      "confidence": "medium",
      "publishable": true,
      "presentation_role": "feature",
      "evidence_ids": [
        "e-12-0"
      ],
      "text": "标志提供灵活配置以适配数字应用，版式强调简洁与留白，让双圆符号成为视觉焦点。",
      "qualification": null
    },
    {
      "claim_id": "c-12-1",
      "brand_id": "mastercard",
      "module_id": "12",
      "claim_type": "fact",
      "confidence": "medium",
      "publishable": true,
      "presentation_role": "feature",
      "evidence_ids": [
        "e-12-1"
      ],
      "text": "新标识被设计为可与旧版标志并存过渡，体现渐进式演进的落地策略。",
      "qualification": null
    },
    {
      "claim_id": "c-13-0",
      "brand_id": "mastercard",
      "module_id": "13",
      "claim_type": "fact",
      "confidence": "low",
      "publishable": true,
      "presentation_role": "feature",
      "evidence_ids": [
        "e-13-0"
      ],
      "text": "年度影响力报告以数据指标呈现目标与进展，但公开资料未披露专门的数据可视化图表规范。",
      "qualification": null
    },
    {
      "claim_id": "c-14-0",
      "brand_id": "mastercard",
      "module_id": "14",
      "claim_type": "fact",
      "confidence": "high",
      "publishable": true,
      "presentation_role": "feature",
      "evidence_ids": [
        "e-14-0"
      ],
      "text": "红黄交叠的双圆符号是官方命名的Mastercard Symbol，自1966年沿用至今，是品牌最核心的特有资产。",
      "qualification": null
    },
    {
      "claim_id": "c-14-1",
      "brand_id": "mastercard",
      "module_id": "14",
      "claim_type": "fact",
      "confidence": "high",
      "publishable": true,
      "presentation_role": "feature",
      "evidence_ids": [
        "e-14-1"
      ],
      "text": "2019年起双圆符号独立用于卡片、零售接受标志与赞助资产，验证了它跨触点独立成立的能力。",
      "qualification": null
    },
    {
      "claim_id": "c-14-2",
      "brand_id": "mastercard",
      "module_id": "14",
      "claim_type": "rule",
      "confidence": "high",
      "publishable": true,
      "presentation_role": "rule",
      "evidence_ids": [
        "e-14-0",
        "e-14-2"
      ],
      "text": "双圆符号可无限排列，并作为图形语言的基础延伸，具备明确的构造与用法逻辑。",
      "qualification": null
    },
    {
      "claim_id": "c-14-3",
      "brand_id": "mastercard",
      "module_id": "14",
      "claim_type": "usage",
      "confidence": "high",
      "publishable": true,
      "presentation_role": "usage",
      "evidence_ids": [
        "e-14-3"
      ],
      "text": "双圆符号同时出现在实体卡片、POS终端与手机支付界面，展示其在实物与数字触点的一致应用。",
      "qualification": null
    },
    {
      "claim_id": "c-14-4",
      "brand_id": "mastercard",
      "module_id": "14",
      "claim_type": "observation",
      "confidence": "high",
      "publishable": true,
      "presentation_role": "observation",
      "evidence_ids": [
        "e-14-3"
      ],
      "text": "无论印在白色卡片上还是显示在手机屏幕上，红黄双圆都保持稳定的辨识度，是品牌跨媒介的视觉锚点。",
      "qualification": null
    },
    {
      "claim_id": "c-15-0",
      "brand_id": "mastercard",
      "module_id": "15",
      "claim_type": "observation",
      "confidence": "high",
      "publishable": true,
      "presentation_role": "feature",
      "evidence_ids": [
        "e-15-0"
      ],
      "text": "数字支付触点覆盖手机碰一碰、Tap on Phone与iPhone钱包，双圆符号在数字界面中清晰呈现。",
      "qualification": null
    },
    {
      "claim_id": "c-15-1",
      "brand_id": "mastercard",
      "module_id": "15",
      "claim_type": "fact",
      "confidence": "high",
      "publishable": true,
      "presentation_role": "feature",
      "evidence_ids": [
        "e-15-1"
      ],
      "text": "品牌标识针对数字环境优化，Masterpass与Priceless Cities移动应用均采用新标识。",
      "qualification": null
    },
    {
      "claim_id": "c-15-2",
      "brand_id": "mastercard",
      "module_id": "15",
      "claim_type": "fact",
      "confidence": "medium",
      "publishable": true,
      "presentation_role": "feature",
      "evidence_ids": [
        "e-15-2"
      ],
      "text": "符号为无缝跨数字环境而优化，数字界面延续简洁、清晰的整体调性。",
      "qualification": null
    },
    {
      "claim_id": "c-16-0",
      "brand_id": "mastercard",
      "module_id": "16",
      "claim_type": "rule",
      "confidence": "medium",
      "publishable": true,
      "presentation_role": "feature",
      "evidence_ids": [
        "e-16-0"
      ],
      "text": "实体卡片上的符号须以PANTONE专色全彩印刷，保证印刷物上的色彩一致。",
      "qualification": null
    },
    {
      "claim_id": "c-16-1",
      "brand_id": "mastercard",
      "module_id": "16",
      "claim_type": "fact",
      "confidence": "low",
      "publishable": true,
      "presentation_role": "feature",
      "evidence_ids": [
        "e-16-1"
      ],
      "text": "年度影响力报告等出版物承载品牌内容，但公开资料未展示详细的印刷版式规范。",
      "qualification": null
    },
    {
      "claim_id": "c-17-0",
      "brand_id": "mastercard",
      "module_id": "17",
      "claim_type": "observation",
      "confidence": "high",
      "publishable": true,
      "presentation_role": "feature",
      "evidence_ids": [
        "e-17-0"
      ],
      "text": "万事达卡卡片是品牌最核心的实物载体，双圆符号印于卡片右下角，白、黑、灰卡面衬托鲜明标志。",
      "qualification": null
    },
    {
      "claim_id": "c-17-1",
      "brand_id": "mastercard",
      "module_id": "17",
      "claim_type": "rule",
      "confidence": "high",
      "publishable": true,
      "presentation_role": "feature",
      "evidence_ids": [
        "e-17-1"
      ],
      "text": "卡片符号须以PANTONE专色全彩印刷，卡片尺寸与符号位置由Card Design Standards统一规范。",
      "qualification": null
    },
    {
      "claim_id": "c-18-0",
      "brand_id": "mastercard",
      "module_id": "18",
      "claim_type": "fact",
      "confidence": "medium",
      "publishable": true,
      "presentation_role": "feature",
      "evidence_ids": [
        "e-18-0"
      ],
      "text": "符号应用于Mastercard总部标识与零售场所的接受标志，作为空间中的品牌识别。",
      "qualification": null
    },
    {
      "claim_id": "c-18-1",
      "brand_id": "mastercard",
      "module_id": "18",
      "claim_type": "rule",
      "confidence": "medium",
      "publishable": true,
      "presentation_role": "feature",
      "evidence_ids": [
        "e-18-1"
      ],
      "text": "贴纸式接受标志用于门贴、卡终端与ATM，须全彩印刷，标识商户接受万事达卡。",
      "qualification": null
    },
    {
      "claim_id": "c-19-0",
      "brand_id": "mastercard",
      "module_id": "19",
      "claim_type": "fact",
      "confidence": "medium",
      "publishable": true,
      "presentation_role": "feature",
      "evidence_ids": [
        "e-19-0"
      ],
      "text": "双圆符号应用于重大赞助资产，品牌通过体育、赛事等赞助维持高可见度。",
      "qualification": null
    },
    {
      "claim_id": "c-19-1",
      "brand_id": "mastercard",
      "module_id": "19",
      "claim_type": "fact",
      "confidence": "medium",
      "publishable": true,
      "presentation_role": "feature",
      "evidence_ids": [
        "e-19-1"
      ],
      "text": "2019格莱美周品牌在Fred Segal的Sensory Lab首发声音品牌，以多感官体验展示品牌。",
      "qualification": null
    },
    {
      "claim_id": "c-20-0",
      "brand_id": "mastercard",
      "module_id": "20",
      "claim_type": "fact",
      "confidence": "low",
      "publishable": true,
      "presentation_role": "feature",
      "evidence_ids": [
        "e-20-0"
      ],
      "text": "官方媒体库包含员工与办公室摄影图库，但公开规范未披露独立的雇主品牌体系细节。",
      "qualification": null
    },
    {
      "claim_id": "c-21-0",
      "brand_id": "mastercard",
      "module_id": "21",
      "claim_type": "fact",
      "confidence": "medium",
      "publishable": true,
      "presentation_role": "feature",
      "evidence_ids": [
        "e-21-0"
      ],
      "text": "Pentagram项目页展示广告牌应用，双圆符号在户外大尺寸下保持清晰识别。",
      "qualification": null
    },
    {
      "claim_id": "c-21-1",
      "brand_id": "mastercard",
      "module_id": "21",
      "claim_type": "rule",
      "confidence": "medium",
      "publishable": true,
      "presentation_role": "feature",
      "evidence_ids": [
        "e-21-1"
      ],
      "text": "户外场景同样要求充足清晰空间与背景对比，确保远距离下的可识别性。",
      "qualification": null
    }
  ],
  "modules": [
    {
      "module_id": "24",
      "brand_id": "mastercard",
      "title": "Company Overview",
      "title_zh": "公司概况",
      "category": "core",
      "module_status": "render",
      "evidence_status": "strong",
      "skip_reason": null,
      "analysis": {
        "field_checks": [
          {
            "field_id": "brand_name",
            "status": "confirmed",
            "evidence_ids": [
              "e-24-0"
            ],
            "notes_internal": null
          },
          {
            "field_id": "industry",
            "status": "confirmed",
            "evidence_ids": [
              "e-24-0"
            ],
            "notes_internal": null
          },
          {
            "field_id": "markets",
            "status": "confirmed",
            "evidence_ids": [
              "e-24-1",
              "e-24-2",
              "e-24-3"
            ],
            "notes_internal": null
          },
          {
            "field_id": "one_sentence_positioning",
            "status": "confirmed",
            "evidence_ids": [
              "e-24-0"
            ],
            "notes_internal": null
          },
          {
            "field_id": "target_audience",
            "status": "confirmed",
            "evidence_ids": [
              "e-24-4"
            ],
            "notes_internal": null
          },
          {
            "field_id": "size_stage",
            "status": "confirmed",
            "evidence_ids": [
              "e-24-1",
              "e-24-2"
            ],
            "notes_internal": null
          },
          {
            "field_id": "recent_developments",
            "status": "confirmed",
            "evidence_ids": [
              "e-24-2",
              "e-24-3"
            ],
            "notes_internal": null
          }
        ]
      },
      "presentation": {
        "layout_preset": "gallery-editorial",
        "hero_asset_id": "a-002",
        "lead_asset_ids": [
          "a-002"
        ],
        "feature_claim_ids": [
          "c-24-0",
          "c-24-1",
          "c-24-2",
          "c-24-3"
        ],
        "rule_claim_ids": [],
        "usage_claim_ids": [],
        "observation_claim_id": "c-24-4",
        "source_ids": [
          "src-mc-impact-2025",
          "src-mc-brand-history",
          "src-mc-media-resources"
        ],
        "blocks": [
          {
            "block_id": "b-24-gallery",
            "component": "MediaGallery",
            "order": 0,
            "config": {},
            "asset_ids": [
              "a-002"
            ],
            "claim_ids": []
          },
          {
            "block_id": "b-24-obs",
            "component": "ObservationBar",
            "order": 1,
            "config": {},
            "asset_ids": [],
            "claim_ids": [
              "c-24-4"
            ]
          },
          {
            "block_id": "b-24-source",
            "component": "SourceStrip",
            "order": 2,
            "config": {},
            "asset_ids": [],
            "claim_ids": []
          }
        ]
      }
    },
    {
      "module_id": "25",
      "brand_id": "mastercard",
      "title": "Brand Messaging",
      "title_zh": "品牌信息与表达",
      "category": "core",
      "module_status": "render",
      "evidence_status": "strong",
      "skip_reason": null,
      "analysis": {
        "field_checks": [
          {
            "field_id": "tagline",
            "status": "confirmed",
            "evidence_ids": [
              "e-25-0"
            ],
            "notes_internal": null
          },
          {
            "field_id": "value_proposition",
            "status": "confirmed",
            "evidence_ids": [
              "e-25-0",
              "e-25-2"
            ],
            "notes_internal": null
          },
          {
            "field_id": "key_themes",
            "status": "confirmed",
            "evidence_ids": [
              "e-25-1",
              "e-25-2"
            ],
            "notes_internal": null
          },
          {
            "field_id": "tone_voice",
            "status": "confirmed",
            "evidence_ids": [
              "e-25-1"
            ],
            "notes_internal": null
          },
          {
            "field_id": "problem_statement",
            "status": "confirmed",
            "evidence_ids": [
              "e-25-3"
            ],
            "notes_internal": null
          },
          {
            "field_id": "proof_of_promise",
            "status": "confirmed",
            "evidence_ids": [
              "e-25-3"
            ],
            "notes_internal": null
          }
        ]
      },
      "presentation": {
        "layout_preset": "split-analysis",
        "hero_asset_id": null,
        "lead_asset_ids": [],
        "feature_claim_ids": [
          "c-25-0",
          "c-25-1",
          "c-25-2",
          "c-25-3"
        ],
        "rule_claim_ids": [],
        "usage_claim_ids": [],
        "observation_claim_id": null,
        "source_ids": [
          "src-mc-priceless",
          "src-mc-brand-history",
          "src-mc-impact-2025"
        ],
        "blocks": [
          {
            "block_id": "b-25-source",
            "component": "SourceStrip",
            "order": 0,
            "config": {},
            "asset_ids": [],
            "claim_ids": []
          }
        ]
      }
    },
    {
      "module_id": "26",
      "brand_id": "mastercard",
      "title": "Product Positioning",
      "title_zh": "产品／解决方案定位",
      "category": "core",
      "module_status": "render",
      "evidence_status": "strong",
      "skip_reason": null,
      "analysis": {
        "field_checks": [
          {
            "field_id": "product_categories",
            "status": "confirmed",
            "evidence_ids": [
              "e-26-0",
              "e-26-1",
              "e-26-2"
            ],
            "notes_internal": null
          },
          {
            "field_id": "core_products",
            "status": "confirmed",
            "evidence_ids": [
              "e-26-1",
              "e-26-2"
            ],
            "notes_internal": null
          },
          {
            "field_id": "features_benefits",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "claimed_differentiators",
            "status": "confirmed",
            "evidence_ids": [
              "e-26-0"
            ],
            "notes_internal": null
          },
          {
            "field_id": "pricing_packaging",
            "status": "confirmed",
            "evidence_ids": [
              "e-26-1"
            ],
            "notes_internal": null
          }
        ]
      },
      "presentation": {
        "layout_preset": "split-analysis",
        "hero_asset_id": null,
        "lead_asset_ids": [],
        "feature_claim_ids": [
          "c-26-0",
          "c-26-1",
          "c-26-2"
        ],
        "rule_claim_ids": [],
        "usage_claim_ids": [],
        "observation_claim_id": null,
        "source_ids": [
          "src-mc-impact-2025",
          "src-mc-brand-history"
        ],
        "blocks": [
          {
            "block_id": "b-26-source",
            "component": "SourceStrip",
            "order": 0,
            "config": {},
            "asset_ids": [],
            "claim_ids": []
          }
        ]
      }
    },
    {
      "module_id": "27",
      "brand_id": "mastercard",
      "title": "Content Strategy",
      "title_zh": "内容策略",
      "category": "core",
      "module_status": "render",
      "evidence_status": "partial",
      "skip_reason": null,
      "analysis": {
        "field_checks": [
          {
            "field_id": "channels",
            "status": "confirmed",
            "evidence_ids": [
              "e-27-0",
              "e-27-2"
            ],
            "notes_internal": null
          },
          {
            "field_id": "themes",
            "status": "confirmed",
            "evidence_ids": [
              "e-27-1"
            ],
            "notes_internal": null
          },
          {
            "field_id": "formats",
            "status": "confirmed",
            "evidence_ids": [
              "e-27-0"
            ],
            "notes_internal": null
          },
          {
            "field_id": "cadence",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "social_engagement",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "thought_leadership",
            "status": "confirmed",
            "evidence_ids": [
              "e-27-1",
              "e-27-2"
            ],
            "notes_internal": null
          },
          {
            "field_id": "seo_observations",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          }
        ]
      },
      "presentation": {
        "layout_preset": "split-analysis",
        "hero_asset_id": null,
        "lead_asset_ids": [],
        "feature_claim_ids": [
          "c-27-0",
          "c-27-1",
          "c-27-2"
        ],
        "rule_claim_ids": [],
        "usage_claim_ids": [],
        "observation_claim_id": null,
        "source_ids": [
          "src-mc-media-resources",
          "src-mc-priceless",
          "src-mc-impact-2025"
        ],
        "blocks": [
          {
            "block_id": "b-27-source",
            "component": "SourceStrip",
            "order": 0,
            "config": {},
            "asset_ids": [],
            "claim_ids": []
          }
        ]
      }
    },
    {
      "module_id": "28",
      "brand_id": "mastercard",
      "title": "Strengths",
      "title_zh": "优势",
      "category": "core",
      "module_status": "render",
      "evidence_status": "strong",
      "skip_reason": null,
      "analysis": {
        "field_checks": [
          {
            "field_id": "positioning_clarity",
            "status": "confirmed",
            "evidence_ids": [
              "e-28-0",
              "e-28-1"
            ],
            "notes_internal": null
          },
          {
            "field_id": "product_strengths",
            "status": "confirmed",
            "evidence_ids": [
              "e-28-1",
              "e-28-2"
            ],
            "notes_internal": null
          },
          {
            "field_id": "verified_differentiation",
            "status": "confirmed",
            "evidence_ids": [
              "e-28-0",
              "e-28-2"
            ],
            "notes_internal": null
          },
          {
            "field_id": "content_practices",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "customer_feedback",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          }
        ]
      },
      "presentation": {
        "layout_preset": "split-analysis",
        "hero_asset_id": null,
        "lead_asset_ids": [],
        "feature_claim_ids": [
          "c-28-0",
          "c-28-1",
          "c-28-2"
        ],
        "rule_claim_ids": [],
        "usage_claim_ids": [],
        "observation_claim_id": null,
        "source_ids": [
          "src-mc-pentagram",
          "src-mc-brand-history",
          "src-mc-impact-2025"
        ],
        "blocks": [
          {
            "block_id": "b-28-source",
            "component": "SourceStrip",
            "order": 0,
            "config": {},
            "asset_ids": [],
            "claim_ids": []
          }
        ]
      }
    },
    {
      "module_id": "29",
      "brand_id": "mastercard",
      "title": "Limitations",
      "title_zh": "局限与争议",
      "category": "core",
      "module_status": "render",
      "evidence_status": "partial",
      "skip_reason": null,
      "analysis": {
        "field_checks": [
          {
            "field_id": "messaging_gaps",
            "status": "confirmed",
            "evidence_ids": [
              "e-29-0"
            ],
            "notes_internal": null
          },
          {
            "field_id": "promise_evidence_gap",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "product_limitations",
            "status": "confirmed",
            "evidence_ids": [
              "e-29-1"
            ],
            "notes_internal": null
          },
          {
            "field_id": "channel_gaps",
            "status": "confirmed",
            "evidence_ids": [
              "e-29-0"
            ],
            "notes_internal": null
          },
          {
            "field_id": "criticism_scope",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          }
        ]
      },
      "presentation": {
        "layout_preset": "split-analysis",
        "hero_asset_id": null,
        "lead_asset_ids": [],
        "feature_claim_ids": [
          "c-29-0",
          "c-29-1"
        ],
        "rule_claim_ids": [],
        "usage_claim_ids": [],
        "observation_claim_id": null,
        "source_ids": [
          "src-mc-impact-2025"
        ],
        "blocks": [
          {
            "block_id": "b-29-source",
            "component": "SourceStrip",
            "order": 0,
            "config": {},
            "asset_ids": [],
            "claim_ids": []
          }
        ]
      }
    },
    {
      "module_id": "04",
      "brand_id": "mastercard",
      "title": "Logo / Identity",
      "title_zh": "标志与识别",
      "category": "core",
      "module_status": "render",
      "evidence_status": "strong",
      "skip_reason": null,
      "analysis": {
        "field_checks": [
          {
            "field_id": "logo_type",
            "status": "confirmed",
            "evidence_ids": [
              "e-04-0"
            ],
            "notes_internal": null
          },
          {
            "field_id": "symbol_geometry",
            "status": "confirmed",
            "evidence_ids": [
              "e-04-0"
            ],
            "notes_internal": null
          },
          {
            "field_id": "wordmark_style",
            "status": "confirmed",
            "evidence_ids": [
              "e-04-1"
            ],
            "notes_internal": null
          },
          {
            "field_id": "logo_architecture",
            "status": "confirmed",
            "evidence_ids": [
              "e-04-1",
              "e-04-2"
            ],
            "notes_internal": null
          },
          {
            "field_id": "proportion",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "clear_space",
            "status": "confirmed",
            "evidence_ids": [
              "e-04-3"
            ],
            "notes_internal": null
          },
          {
            "field_id": "minimum_size",
            "status": "confirmed",
            "evidence_ids": [
              "e-04-3"
            ],
            "notes_internal": null
          },
          {
            "field_id": "placement",
            "status": "confirmed",
            "evidence_ids": [
              "e-04-2"
            ],
            "notes_internal": null
          },
          {
            "field_id": "background_usage",
            "status": "confirmed",
            "evidence_ids": [
              "e-04-3"
            ],
            "notes_internal": null
          },
          {
            "field_id": "color_variants",
            "status": "confirmed",
            "evidence_ids": [
              "e-04-2",
              "e-04-4"
            ],
            "notes_internal": null
          },
          {
            "field_id": "scalability",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "incorrect_usage",
            "status": "confirmed",
            "evidence_ids": [
              "e-04-4"
            ],
            "notes_internal": null
          }
        ]
      },
      "presentation": {
        "layout_preset": "specimen",
        "hero_asset_id": null,
        "lead_asset_ids": [
          "a-001"
        ],
        "feature_claim_ids": [
          "c-04-0",
          "c-04-1",
          "c-04-2"
        ],
        "rule_claim_ids": [
          "c-04-3"
        ],
        "usage_claim_ids": [],
        "observation_claim_id": "c-04-4",
        "source_ids": [
          "src-mc-pentagram",
          "src-mc-brand-history",
          "src-mc-brand-requirements"
        ],
        "blocks": [
          {
            "block_id": "b-04-gallery",
            "component": "MediaGallery",
            "order": 0,
            "config": {},
            "asset_ids": [
              "a-001"
            ],
            "claim_ids": []
          },
          {
            "block_id": "b-04-obs",
            "component": "ObservationBar",
            "order": 1,
            "config": {},
            "asset_ids": [],
            "claim_ids": [
              "c-04-4"
            ]
          },
          {
            "block_id": "b-04-source",
            "component": "SourceStrip",
            "order": 2,
            "config": {},
            "asset_ids": [],
            "claim_ids": []
          }
        ]
      }
    },
    {
      "module_id": "05",
      "brand_id": "mastercard",
      "title": "Color",
      "title_zh": "色彩系统",
      "category": "core",
      "module_status": "render",
      "evidence_status": "strong",
      "skip_reason": null,
      "analysis": {
        "field_checks": [
          {
            "field_id": "primary_color",
            "status": "confirmed",
            "evidence_ids": [
              "e-05-0",
              "e-05-4"
            ],
            "notes_internal": null
          },
          {
            "field_id": "secondary_color",
            "status": "confirmed",
            "evidence_ids": [
              "e-05-0"
            ],
            "notes_internal": null
          },
          {
            "field_id": "accent_color",
            "status": "confirmed",
            "evidence_ids": [
              "e-05-0"
            ],
            "notes_internal": null
          },
          {
            "field_id": "neutral_color",
            "status": "confirmed",
            "evidence_ids": [
              "e-05-3"
            ],
            "notes_internal": null
          },
          {
            "field_id": "functional_color",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "color_values",
            "status": "confirmed",
            "evidence_ids": [
              "e-05-0",
              "e-05-1"
            ],
            "notes_internal": null
          },
          {
            "field_id": "color_proportion",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "color_combination",
            "status": "confirmed",
            "evidence_ids": [
              "e-05-1",
              "e-05-4"
            ],
            "notes_internal": null
          },
          {
            "field_id": "background_strategy",
            "status": "confirmed",
            "evidence_ids": [
              "e-05-2"
            ],
            "notes_internal": null
          },
          {
            "field_id": "light_dark_mode",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "contrast",
            "status": "confirmed",
            "evidence_ids": [
              "e-05-2"
            ],
            "notes_internal": null
          },
          {
            "field_id": "accessibility",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "data_color_system",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          }
        ]
      },
      "presentation": {
        "layout_preset": "system-board",
        "hero_asset_id": null,
        "lead_asset_ids": [],
        "feature_claim_ids": [
          "c-05-0",
          "c-05-1",
          "c-05-2"
        ],
        "rule_claim_ids": [
          "c-05-3"
        ],
        "usage_claim_ids": [],
        "observation_claim_id": "c-05-4",
        "source_ids": [
          "src-mc-brand-requirements",
          "src-mc-pentagram"
        ],
        "blocks": [
          {
            "block_id": "b-05-obs",
            "component": "ObservationBar",
            "order": 0,
            "config": {},
            "asset_ids": [],
            "claim_ids": [
              "c-05-4"
            ]
          },
          {
            "block_id": "b-05-source",
            "component": "SourceStrip",
            "order": 1,
            "config": {},
            "asset_ids": [],
            "claim_ids": []
          }
        ]
      }
    },
    {
      "module_id": "06",
      "brand_id": "mastercard",
      "title": "Typography",
      "title_zh": "字体系统",
      "category": "core",
      "module_status": "render",
      "evidence_status": "partial",
      "skip_reason": null,
      "analysis": {
        "field_checks": [
          {
            "field_id": "primary_typeface",
            "status": "confirmed",
            "evidence_ids": [
              "e-06-0"
            ],
            "notes_internal": null
          },
          {
            "field_id": "secondary_typeface",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "chinese_typeface",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "font_classification",
            "status": "confirmed",
            "evidence_ids": [
              "e-06-0"
            ],
            "notes_internal": null
          },
          {
            "field_id": "font_weight",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "type_hierarchy",
            "status": "confirmed",
            "evidence_ids": [
              "e-06-1"
            ],
            "notes_internal": null
          },
          {
            "field_id": "headline_style",
            "status": "confirmed",
            "evidence_ids": [
              "e-06-1"
            ],
            "notes_internal": null
          },
          {
            "field_id": "body_style",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "number_style",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "letter_spacing",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "line_height",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "alignment",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "case_usage",
            "status": "confirmed",
            "evidence_ids": [
              "e-06-2"
            ],
            "notes_internal": null
          },
          {
            "field_id": "multilingual_system",
            "status": "confirmed",
            "evidence_ids": [
              "e-06-2"
            ],
            "notes_internal": null
          }
        ]
      },
      "presentation": {
        "layout_preset": "specimen",
        "hero_asset_id": null,
        "lead_asset_ids": [],
        "feature_claim_ids": [
          "c-06-0",
          "c-06-1"
        ],
        "rule_claim_ids": [
          "c-06-2"
        ],
        "usage_claim_ids": [],
        "observation_claim_id": null,
        "source_ids": [
          "src-mc-pentagram",
          "src-mc-brand-requirements"
        ],
        "blocks": [
          {
            "block_id": "b-06-source",
            "component": "SourceStrip",
            "order": 0,
            "config": {},
            "asset_ids": [],
            "claim_ids": []
          }
        ]
      }
    },
    {
      "module_id": "07",
      "brand_id": "mastercard",
      "title": "Graphic Language",
      "title_zh": "图形语言",
      "category": "core",
      "module_status": "render",
      "evidence_status": "strong",
      "skip_reason": null,
      "analysis": {
        "field_checks": [
          {
            "field_id": "shape_language",
            "status": "confirmed",
            "evidence_ids": [
              "e-07-0"
            ],
            "notes_internal": null
          },
          {
            "field_id": "geometry",
            "status": "confirmed",
            "evidence_ids": [
              "e-07-0"
            ],
            "notes_internal": null
          },
          {
            "field_id": "line_style",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "pattern_logic",
            "status": "confirmed",
            "evidence_ids": [
              "e-07-0"
            ],
            "notes_internal": null
          },
          {
            "field_id": "texture",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "scale",
            "status": "confirmed",
            "evidence_ids": [
              "e-07-1"
            ],
            "notes_internal": null
          },
          {
            "field_id": "repetition",
            "status": "confirmed",
            "evidence_ids": [
              "e-07-1"
            ],
            "notes_internal": null
          },
          {
            "field_id": "cropping",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "layering",
            "status": "confirmed",
            "evidence_ids": [
              "e-07-2"
            ],
            "notes_internal": null
          },
          {
            "field_id": "depth",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "color_interaction",
            "status": "confirmed",
            "evidence_ids": [
              "e-07-1"
            ],
            "notes_internal": null
          },
          {
            "field_id": "image_interaction",
            "status": "confirmed",
            "evidence_ids": [
              "e-07-2"
            ],
            "notes_internal": null
          },
          {
            "field_id": "modularity",
            "status": "confirmed",
            "evidence_ids": [
              "e-07-0",
              "e-07-2"
            ],
            "notes_internal": null
          }
        ]
      },
      "presentation": {
        "layout_preset": "system-board",
        "hero_asset_id": null,
        "lead_asset_ids": [],
        "feature_claim_ids": [
          "c-07-0",
          "c-07-1",
          "c-07-2"
        ],
        "rule_claim_ids": [],
        "usage_claim_ids": [],
        "observation_claim_id": null,
        "source_ids": [
          "src-mc-pentagram"
        ],
        "blocks": [
          {
            "block_id": "b-07-source",
            "component": "SourceStrip",
            "order": 0,
            "config": {},
            "asset_ids": [],
            "claim_ids": []
          }
        ]
      }
    },
    {
      "module_id": "08",
      "brand_id": "mastercard",
      "title": "Photography",
      "title_zh": "摄影系统",
      "category": "core",
      "module_status": "render",
      "evidence_status": "strong",
      "skip_reason": null,
      "analysis": {
        "field_checks": [
          {
            "field_id": "subject",
            "status": "confirmed",
            "evidence_ids": [
              "e-08-0"
            ],
            "notes_internal": null
          },
          {
            "field_id": "composition",
            "status": "confirmed",
            "evidence_ids": [
              "e-08-0"
            ],
            "notes_internal": null
          },
          {
            "field_id": "camera_angle",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "framing",
            "status": "confirmed",
            "evidence_ids": [
              "e-08-1"
            ],
            "notes_internal": null
          },
          {
            "field_id": "lighting",
            "status": "confirmed",
            "evidence_ids": [
              "e-08-1"
            ],
            "notes_internal": null
          },
          {
            "field_id": "depth_of_field",
            "status": "confirmed",
            "evidence_ids": [
              "e-08-1"
            ],
            "notes_internal": null
          },
          {
            "field_id": "color_tone",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "contrast",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "background",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "human_expression",
            "status": "confirmed",
            "evidence_ids": [
              "e-08-2"
            ],
            "notes_internal": null
          },
          {
            "field_id": "eye_contact",
            "status": "confirmed",
            "evidence_ids": [
              "e-08-2"
            ],
            "notes_internal": null
          },
          {
            "field_id": "movement",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "cropping",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "retouching",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "authenticity",
            "status": "confirmed",
            "evidence_ids": [
              "e-08-0",
              "e-08-2"
            ],
            "notes_internal": null
          }
        ]
      },
      "presentation": {
        "layout_preset": "gallery-editorial",
        "hero_asset_id": "a-003",
        "lead_asset_ids": [
          "a-003",
          "a-006",
          "a-007",
          "a-011"
        ],
        "feature_claim_ids": [
          "c-08-0",
          "c-08-1",
          "c-08-2"
        ],
        "rule_claim_ids": [],
        "usage_claim_ids": [],
        "observation_claim_id": "c-08-3",
        "source_ids": [
          "src-mc-media-resources"
        ],
        "blocks": [
          {
            "block_id": "b-08-gallery",
            "component": "MediaGallery",
            "order": 0,
            "config": {},
            "asset_ids": [
              "a-003",
              "a-006",
              "a-007",
              "a-011"
            ],
            "claim_ids": []
          },
          {
            "block_id": "b-08-obs",
            "component": "ObservationBar",
            "order": 1,
            "config": {},
            "asset_ids": [],
            "claim_ids": [
              "c-08-3"
            ]
          },
          {
            "block_id": "b-08-source",
            "component": "SourceStrip",
            "order": 2,
            "config": {},
            "asset_ids": [],
            "claim_ids": []
          }
        ]
      }
    },
    {
      "module_id": "09",
      "brand_id": "mastercard",
      "title": "Illustration",
      "title_zh": "插画系统",
      "category": "contextual",
      "module_status": "render",
      "evidence_status": "limited",
      "skip_reason": null,
      "analysis": {
        "field_checks": [
          {
            "field_id": "illustration_style",
            "status": "confirmed",
            "evidence_ids": [
              "e-09-0"
            ],
            "notes_internal": null
          },
          {
            "field_id": "line_fill",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "geometry",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "character_style",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "scene_style",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "perspective",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "proportion",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "color_usage",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "texture",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "detail_level",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "narrative",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "abstract_realistic",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "brand_integration",
            "status": "confirmed",
            "evidence_ids": [
              "e-09-0"
            ],
            "notes_internal": null
          }
        ]
      },
      "presentation": {
        "layout_preset": "split-analysis",
        "hero_asset_id": null,
        "lead_asset_ids": [],
        "feature_claim_ids": [
          "c-09-0"
        ],
        "rule_claim_ids": [],
        "usage_claim_ids": [],
        "observation_claim_id": null,
        "source_ids": [
          "src-mc-pentagram"
        ],
        "blocks": [
          {
            "block_id": "b-09-source",
            "component": "SourceStrip",
            "order": 0,
            "config": {},
            "asset_ids": [],
            "claim_ids": []
          }
        ]
      }
    },
    {
      "module_id": "10",
      "brand_id": "mastercard",
      "title": "Iconography",
      "title_zh": "图标系统",
      "category": "core",
      "module_status": "render",
      "evidence_status": "limited",
      "skip_reason": null,
      "analysis": {
        "field_checks": [
          {
            "field_id": "stroke_fill",
            "status": "confirmed",
            "evidence_ids": [
              "e-10-0"
            ],
            "notes_internal": null
          },
          {
            "field_id": "stroke_weight",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "corner_radius",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "grid",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "size",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "proportion",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "geometry",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "perspective",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "detail_level",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "color",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "optical_correction",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "consistency",
            "status": "confirmed",
            "evidence_ids": [
              "e-10-0"
            ],
            "notes_internal": null
          },
          {
            "field_id": "scalability",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          }
        ]
      },
      "presentation": {
        "layout_preset": "split-analysis",
        "hero_asset_id": null,
        "lead_asset_ids": [],
        "feature_claim_ids": [
          "c-10-0"
        ],
        "rule_claim_ids": [],
        "usage_claim_ids": [],
        "observation_claim_id": null,
        "source_ids": [
          "src-mc-pentagram"
        ],
        "blocks": [
          {
            "block_id": "b-10-source",
            "component": "SourceStrip",
            "order": 0,
            "config": {},
            "asset_ids": [],
            "claim_ids": []
          }
        ]
      }
    },
    {
      "module_id": "11",
      "brand_id": "mastercard",
      "title": "Motion",
      "title_zh": "动态视觉",
      "category": "contextual",
      "module_status": "render",
      "evidence_status": "limited",
      "skip_reason": null,
      "analysis": {
        "field_checks": [
          {
            "field_id": "motion_principle",
            "status": "confirmed",
            "evidence_ids": [
              "e-11-0"
            ],
            "notes_internal": null
          },
          {
            "field_id": "direction",
            "status": "confirmed",
            "evidence_ids": [
              "e-11-1"
            ],
            "notes_internal": null
          },
          {
            "field_id": "speed",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "rhythm",
            "status": "confirmed",
            "evidence_ids": [
              "e-11-1"
            ],
            "notes_internal": null
          },
          {
            "field_id": "duration",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "easing",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "transition",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "scale",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "rotation",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "reveal",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "logo_behavior",
            "status": "confirmed",
            "evidence_ids": [
              "e-11-0"
            ],
            "notes_internal": null
          },
          {
            "field_id": "graphic_behavior",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "data_animation",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          }
        ]
      },
      "presentation": {
        "layout_preset": "split-analysis",
        "hero_asset_id": null,
        "lead_asset_ids": [],
        "feature_claim_ids": [
          "c-11-0",
          "c-11-1"
        ],
        "rule_claim_ids": [],
        "usage_claim_ids": [],
        "observation_claim_id": null,
        "source_ids": [
          "src-mc-sonic"
        ],
        "blocks": [
          {
            "block_id": "b-11-source",
            "component": "SourceStrip",
            "order": 0,
            "config": {},
            "asset_ids": [],
            "claim_ids": []
          }
        ]
      }
    },
    {
      "module_id": "12",
      "brand_id": "mastercard",
      "title": "Grid & Layout",
      "title_zh": "网格与版式",
      "category": "core",
      "module_status": "render",
      "evidence_status": "partial",
      "skip_reason": null,
      "analysis": {
        "field_checks": [
          {
            "field_id": "grid_system",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "columns",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "margins",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "gutters",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "alignment",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "spacing",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "baseline",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "composition",
            "status": "confirmed",
            "evidence_ids": [
              "e-12-1"
            ],
            "notes_internal": null
          },
          {
            "field_id": "information_hierarchy",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "text_image_ratio",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "white_space",
            "status": "confirmed",
            "evidence_ids": [
              "e-12-0"
            ],
            "notes_internal": null
          },
          {
            "field_id": "density",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "modular_layout",
            "status": "confirmed",
            "evidence_ids": [
              "e-12-0"
            ],
            "notes_internal": null
          },
          {
            "field_id": "responsive_behavior",
            "status": "confirmed",
            "evidence_ids": [
              "e-12-0"
            ],
            "notes_internal": null
          },
          {
            "field_id": "format_adaptation",
            "status": "confirmed",
            "evidence_ids": [
              "e-12-1"
            ],
            "notes_internal": null
          }
        ]
      },
      "presentation": {
        "layout_preset": "split-analysis",
        "hero_asset_id": null,
        "lead_asset_ids": [],
        "feature_claim_ids": [
          "c-12-0",
          "c-12-1"
        ],
        "rule_claim_ids": [],
        "usage_claim_ids": [],
        "observation_claim_id": null,
        "source_ids": [
          "src-mc-pentagram"
        ],
        "blocks": [
          {
            "block_id": "b-12-source",
            "component": "SourceStrip",
            "order": 0,
            "config": {},
            "asset_ids": [],
            "claim_ids": []
          }
        ]
      }
    },
    {
      "module_id": "13",
      "brand_id": "mastercard",
      "title": "Data Visualization",
      "title_zh": "数据可视化",
      "category": "contextual",
      "module_status": "render",
      "evidence_status": "limited",
      "skip_reason": null,
      "analysis": {
        "field_checks": [
          {
            "field_id": "chart_type",
            "status": "confirmed",
            "evidence_ids": [
              "e-13-0"
            ],
            "notes_internal": null
          },
          {
            "field_id": "data_color",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "highlight_color",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "axis_style",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "grid_line",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "label_style",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "number_style",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "legend",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "line_weight",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "data_density",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "emphasis_logic",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "comparison_method",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "infographic_style",
            "status": "confirmed",
            "evidence_ids": [
              "e-13-0"
            ],
            "notes_internal": null
          },
          {
            "field_id": "brand_integration",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "accessibility",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          }
        ]
      },
      "presentation": {
        "layout_preset": "split-analysis",
        "hero_asset_id": null,
        "lead_asset_ids": [],
        "feature_claim_ids": [
          "c-13-0"
        ],
        "rule_claim_ids": [],
        "usage_claim_ids": [],
        "observation_claim_id": null,
        "source_ids": [
          "src-mc-impact-2025"
        ],
        "blocks": [
          {
            "block_id": "b-13-source",
            "component": "SourceStrip",
            "order": 0,
            "config": {},
            "asset_ids": [],
            "claim_ids": []
          }
        ]
      }
    },
    {
      "module_id": "14",
      "brand_id": "mastercard",
      "title": "Brand Signature Assets",
      "title_zh": "品牌特有资产",
      "category": "strict_conditional",
      "module_status": "render",
      "evidence_status": "strong",
      "skip_reason": null,
      "analysis": {
        "field_checks": [
          {
            "field_id": "asset_name",
            "status": "confirmed",
            "evidence_ids": [
              "e-14-0"
            ],
            "notes_internal": null
          },
          {
            "field_id": "asset_type",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "origin",
            "status": "confirmed",
            "evidence_ids": [
              "e-14-0"
            ],
            "notes_internal": null
          },
          {
            "field_id": "construction_logic",
            "status": "confirmed",
            "evidence_ids": [
              "e-14-0",
              "e-14-2"
            ],
            "notes_internal": null
          },
          {
            "field_id": "recognition_feature",
            "status": "confirmed",
            "evidence_ids": [
              "e-14-0"
            ],
            "notes_internal": null
          },
          {
            "field_id": "usage_rule",
            "status": "confirmed",
            "evidence_ids": [
              "e-14-1",
              "e-14-2"
            ],
            "notes_internal": null
          },
          {
            "field_id": "color_relationship",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "image_relationship",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "logo_relationship",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "scalability",
            "status": "confirmed",
            "evidence_ids": [
              "e-14-1"
            ],
            "notes_internal": null
          },
          {
            "field_id": "cross_touchpoint_usage",
            "status": "confirmed",
            "evidence_ids": [
              "e-14-1",
              "e-14-3"
            ],
            "notes_internal": null
          },
          {
            "field_id": "frequency",
            "status": "confirmed",
            "evidence_ids": [
              "e-14-3"
            ],
            "notes_internal": null
          },
          {
            "field_id": "consistency",
            "status": "confirmed",
            "evidence_ids": [
              "e-14-3"
            ],
            "notes_internal": null
          },
          {
            "field_id": "ownability",
            "status": "confirmed",
            "evidence_ids": [
              "e-14-2"
            ],
            "notes_internal": null
          },
          {
            "field_id": "repeated_appearance",
            "status": "confirmed",
            "evidence_ids": [
              "e-14-3"
            ],
            "notes_internal": null
          },
          {
            "field_id": "clear_usage_logic",
            "status": "confirmed",
            "evidence_ids": [
              "e-14-2"
            ],
            "notes_internal": null
          },
          {
            "field_id": "two_or_more_touchpoints",
            "status": "confirmed",
            "evidence_ids": [
              "e-14-1",
              "e-14-3"
            ],
            "notes_internal": null
          },
          {
            "field_id": "brand_specificity",
            "status": "confirmed",
            "evidence_ids": [
              "e-14-0"
            ],
            "notes_internal": null
          }
        ]
      },
      "presentation": {
        "layout_preset": "case-study",
        "hero_asset_id": "a-005",
        "lead_asset_ids": [
          "a-005"
        ],
        "feature_claim_ids": [
          "c-14-0",
          "c-14-1"
        ],
        "rule_claim_ids": [
          "c-14-2"
        ],
        "usage_claim_ids": [
          "c-14-3"
        ],
        "observation_claim_id": "c-14-4",
        "source_ids": [
          "src-mc-pentagram",
          "src-mc-brand-history",
          "src-mc-media-resources"
        ],
        "blocks": [
          {
            "block_id": "b-14-gallery",
            "component": "MediaGallery",
            "order": 0,
            "config": {},
            "asset_ids": [
              "a-005"
            ],
            "claim_ids": []
          },
          {
            "block_id": "b-14-obs",
            "component": "ObservationBar",
            "order": 1,
            "config": {},
            "asset_ids": [],
            "claim_ids": [
              "c-14-4"
            ]
          },
          {
            "block_id": "b-14-source",
            "component": "SourceStrip",
            "order": 2,
            "config": {},
            "asset_ids": [],
            "claim_ids": []
          }
        ]
      }
    },
    {
      "module_id": "15",
      "brand_id": "mastercard",
      "title": "Digital",
      "title_zh": "数字触点",
      "category": "contextual",
      "module_status": "render",
      "evidence_status": "strong",
      "skip_reason": null,
      "analysis": {
        "field_checks": [
          {
            "field_id": "brand_presence",
            "status": "confirmed",
            "evidence_ids": [
              "e-15-0"
            ],
            "notes_internal": null
          },
          {
            "field_id": "logo_usage",
            "status": "confirmed",
            "evidence_ids": [
              "e-15-0"
            ],
            "notes_internal": null
          },
          {
            "field_id": "color_usage",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "typography_usage",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "graphic_usage",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "photography_illustration_usage",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "icon_usage",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "ui_integration",
            "status": "confirmed",
            "evidence_ids": [
              "e-15-0"
            ],
            "notes_internal": null
          },
          {
            "field_id": "content_hierarchy",
            "status": "confirmed",
            "evidence_ids": [
              "e-15-2"
            ],
            "notes_internal": null
          },
          {
            "field_id": "navigation",
            "status": "confirmed",
            "evidence_ids": [
              "e-15-2"
            ],
            "notes_internal": null
          },
          {
            "field_id": "responsive_behavior",
            "status": "confirmed",
            "evidence_ids": [
              "e-15-1"
            ],
            "notes_internal": null
          },
          {
            "field_id": "motion_integration",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "cross_platform_consistency",
            "status": "confirmed",
            "evidence_ids": [
              "e-15-1"
            ],
            "notes_internal": null
          }
        ]
      },
      "presentation": {
        "layout_preset": "gallery-editorial",
        "hero_asset_id": "a-008",
        "lead_asset_ids": [
          "a-008",
          "a-009",
          "a-010"
        ],
        "feature_claim_ids": [
          "c-15-0",
          "c-15-1",
          "c-15-2"
        ],
        "rule_claim_ids": [],
        "usage_claim_ids": [],
        "observation_claim_id": null,
        "source_ids": [
          "src-mc-media-resources",
          "src-mc-pentagram",
          "src-mc-brand-history"
        ],
        "blocks": [
          {
            "block_id": "b-15-gallery",
            "component": "MediaGallery",
            "order": 0,
            "config": {},
            "asset_ids": [
              "a-008",
              "a-009",
              "a-010"
            ],
            "claim_ids": []
          },
          {
            "block_id": "b-15-source",
            "component": "SourceStrip",
            "order": 1,
            "config": {},
            "asset_ids": [],
            "claim_ids": []
          }
        ]
      }
    },
    {
      "module_id": "16",
      "brand_id": "mastercard",
      "title": "Print",
      "title_zh": "印刷与出版物",
      "category": "contextual",
      "module_status": "render",
      "evidence_status": "limited",
      "skip_reason": null,
      "analysis": {
        "field_checks": [
          {
            "field_id": "cover_system",
            "status": "confirmed",
            "evidence_ids": [
              "e-16-1"
            ],
            "notes_internal": null
          },
          {
            "field_id": "page_layout",
            "status": "confirmed",
            "evidence_ids": [
              "e-16-1"
            ],
            "notes_internal": null
          },
          {
            "field_id": "grid",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "typography",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "color",
            "status": "confirmed",
            "evidence_ids": [
              "e-16-0"
            ],
            "notes_internal": null
          },
          {
            "field_id": "image_treatment",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "graphic_device",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "data_visualization",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "material",
            "status": "confirmed",
            "evidence_ids": [
              "e-16-0"
            ],
            "notes_internal": null
          },
          {
            "field_id": "printing_technique",
            "status": "confirmed",
            "evidence_ids": [
              "e-16-0"
            ],
            "notes_internal": null
          },
          {
            "field_id": "format",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "series_consistency",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          }
        ]
      },
      "presentation": {
        "layout_preset": "split-analysis",
        "hero_asset_id": null,
        "lead_asset_ids": [],
        "feature_claim_ids": [
          "c-16-0",
          "c-16-1"
        ],
        "rule_claim_ids": [],
        "usage_claim_ids": [],
        "observation_claim_id": null,
        "source_ids": [
          "src-mc-brand-requirements",
          "src-mc-impact-2025"
        ],
        "blocks": [
          {
            "block_id": "b-16-source",
            "component": "SourceStrip",
            "order": 0,
            "config": {},
            "asset_ids": [],
            "claim_ids": []
          }
        ]
      }
    },
    {
      "module_id": "17",
      "brand_id": "mastercard",
      "title": "Merchandise",
      "title_zh": "品牌周边",
      "category": "contextual",
      "module_status": "render",
      "evidence_status": "strong",
      "skip_reason": null,
      "analysis": {
        "field_checks": [
          {
            "field_id": "product_type",
            "status": "confirmed",
            "evidence_ids": [
              "e-17-0"
            ],
            "notes_internal": null
          },
          {
            "field_id": "logo_placement",
            "status": "confirmed",
            "evidence_ids": [
              "e-17-0"
            ],
            "notes_internal": null
          },
          {
            "field_id": "brand_color_usage",
            "status": "confirmed",
            "evidence_ids": [
              "e-17-0"
            ],
            "notes_internal": null
          },
          {
            "field_id": "graphic_asset_usage",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "pattern_usage",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "material",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "production_technique",
            "status": "confirmed",
            "evidence_ids": [
              "e-17-1"
            ],
            "notes_internal": null
          },
          {
            "field_id": "branding_intensity",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "practicality",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "premium_level",
            "status": "confirmed",
            "evidence_ids": [
              "e-17-1"
            ],
            "notes_internal": null
          },
          {
            "field_id": "series_consistency",
            "status": "confirmed",
            "evidence_ids": [
              "e-17-1"
            ],
            "notes_internal": null
          }
        ]
      },
      "presentation": {
        "layout_preset": "gallery-editorial",
        "hero_asset_id": "a-004",
        "lead_asset_ids": [
          "a-004",
          "a-012",
          "a-013"
        ],
        "feature_claim_ids": [
          "c-17-0",
          "c-17-1"
        ],
        "rule_claim_ids": [],
        "usage_claim_ids": [],
        "observation_claim_id": null,
        "source_ids": [
          "src-mc-media-resources",
          "src-mc-brand-requirements"
        ],
        "blocks": [
          {
            "block_id": "b-17-gallery",
            "component": "MediaGallery",
            "order": 0,
            "config": {},
            "asset_ids": [
              "a-004",
              "a-012",
              "a-013"
            ],
            "claim_ids": []
          },
          {
            "block_id": "b-17-source",
            "component": "SourceStrip",
            "order": 1,
            "config": {},
            "asset_ids": [],
            "claim_ids": []
          }
        ]
      }
    },
    {
      "module_id": "18",
      "brand_id": "mastercard",
      "title": "Environment",
      "title_zh": "空间与环境",
      "category": "contextual",
      "module_status": "render",
      "evidence_status": "limited",
      "skip_reason": null,
      "analysis": {
        "field_checks": [
          {
            "field_id": "exterior_identity",
            "status": "confirmed",
            "evidence_ids": [
              "e-18-0"
            ],
            "notes_internal": null
          },
          {
            "field_id": "interior_identity",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "logo_integration",
            "status": "confirmed",
            "evidence_ids": [
              "e-18-0"
            ],
            "notes_internal": null
          },
          {
            "field_id": "color_integration",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "graphic_integration",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "material_language",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "lighting",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "furniture",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "spatial_graphics",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "signage_system",
            "status": "confirmed",
            "evidence_ids": [
              "e-18-0"
            ],
            "notes_internal": null
          },
          {
            "field_id": "wayfinding_logic",
            "status": "confirmed",
            "evidence_ids": [
              "e-18-1"
            ],
            "notes_internal": null
          },
          {
            "field_id": "customer_journey",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "environmental_consistency",
            "status": "confirmed",
            "evidence_ids": [
              "e-18-1"
            ],
            "notes_internal": null
          }
        ]
      },
      "presentation": {
        "layout_preset": "split-analysis",
        "hero_asset_id": null,
        "lead_asset_ids": [],
        "feature_claim_ids": [
          "c-18-0",
          "c-18-1"
        ],
        "rule_claim_ids": [],
        "usage_claim_ids": [],
        "observation_claim_id": null,
        "source_ids": [
          "src-mc-pentagram",
          "src-mc-brand-requirements"
        ],
        "blocks": [
          {
            "block_id": "b-18-source",
            "component": "SourceStrip",
            "order": 0,
            "config": {},
            "asset_ids": [],
            "claim_ids": []
          }
        ]
      }
    },
    {
      "module_id": "19",
      "brand_id": "mastercard",
      "title": "Event",
      "title_zh": "活动与展会",
      "category": "contextual",
      "module_status": "render",
      "evidence_status": "partial",
      "skip_reason": null,
      "analysis": {
        "field_checks": [
          {
            "field_id": "event_identity",
            "status": "confirmed",
            "evidence_ids": [
              "e-19-0",
              "e-19-1"
            ],
            "notes_internal": null
          },
          {
            "field_id": "stage_design",
            "status": "confirmed",
            "evidence_ids": [
              "e-19-1"
            ],
            "notes_internal": null
          },
          {
            "field_id": "booth_design",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "screen_content",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "environmental_graphics",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "logo_visibility",
            "status": "confirmed",
            "evidence_ids": [
              "e-19-0"
            ],
            "notes_internal": null
          },
          {
            "field_id": "brand_color",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "signature_asset_usage",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "photography_motion_usage",
            "status": "confirmed",
            "evidence_ids": [
              "e-19-1"
            ],
            "notes_internal": null
          },
          {
            "field_id": "online_offline_consistency",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "event_series_system",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          }
        ]
      },
      "presentation": {
        "layout_preset": "split-analysis",
        "hero_asset_id": null,
        "lead_asset_ids": [],
        "feature_claim_ids": [
          "c-19-0",
          "c-19-1"
        ],
        "rule_claim_ids": [],
        "usage_claim_ids": [],
        "observation_claim_id": null,
        "source_ids": [
          "src-mc-brand-history",
          "src-mc-sonic"
        ],
        "blocks": [
          {
            "block_id": "b-19-source",
            "component": "SourceStrip",
            "order": 0,
            "config": {},
            "asset_ids": [],
            "claim_ids": []
          }
        ]
      }
    },
    {
      "module_id": "20",
      "brand_id": "mastercard",
      "title": "Employee",
      "title_zh": "员工与内部品牌",
      "category": "contextual",
      "module_status": "render",
      "evidence_status": "limited",
      "skip_reason": null,
      "analysis": {
        "field_checks": [
          {
            "field_id": "employer_brand_identity",
            "status": "confirmed",
            "evidence_ids": [
              "e-20-0"
            ],
            "notes_internal": null
          },
          {
            "field_id": "employee_touchpoints",
            "status": "confirmed",
            "evidence_ids": [
              "e-20-0"
            ],
            "notes_internal": null
          },
          {
            "field_id": "internal_tone_of_voice",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "brand_asset_usage",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "culture_expression",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "recruitment_style",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "onboarding_experience",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "internal_external_consistency",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          }
        ]
      },
      "presentation": {
        "layout_preset": "split-analysis",
        "hero_asset_id": null,
        "lead_asset_ids": [],
        "feature_claim_ids": [
          "c-20-0"
        ],
        "rule_claim_ids": [],
        "usage_claim_ids": [],
        "observation_claim_id": null,
        "source_ids": [
          "src-mc-media-resources"
        ],
        "blocks": [
          {
            "block_id": "b-20-source",
            "component": "SourceStrip",
            "order": 0,
            "config": {},
            "asset_ids": [],
            "claim_ids": []
          }
        ]
      }
    },
    {
      "module_id": "21",
      "brand_id": "mastercard",
      "title": "Outdoor",
      "title_zh": "户外传播",
      "category": "contextual",
      "module_status": "render",
      "evidence_status": "partial",
      "skip_reason": null,
      "analysis": {
        "field_checks": [
          {
            "field_id": "viewing_distance",
            "status": "confirmed",
            "evidence_ids": [
              "e-21-0"
            ],
            "notes_internal": null
          },
          {
            "field_id": "logo_visibility",
            "status": "confirmed",
            "evidence_ids": [
              "e-21-0"
            ],
            "notes_internal": null
          },
          {
            "field_id": "message_length",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "typography_scale",
            "status": "confirmed",
            "evidence_ids": [
              "e-21-0"
            ],
            "notes_internal": null
          },
          {
            "field_id": "image_scale",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "color_impact",
            "status": "confirmed",
            "evidence_ids": [
              "e-21-1"
            ],
            "notes_internal": null
          },
          {
            "field_id": "graphic_asset_usage",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "cropping",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          },
          {
            "field_id": "environmental_contrast",
            "status": "confirmed",
            "evidence_ids": [
              "e-21-1"
            ],
            "notes_internal": null
          },
          {
            "field_id": "format_adaptation",
            "status": "confirmed",
            "evidence_ids": [
              "e-21-1"
            ],
            "notes_internal": null
          },
          {
            "field_id": "campaign_consistency",
            "status": "unknown",
            "evidence_ids": [],
            "notes_internal": null
          }
        ]
      },
      "presentation": {
        "layout_preset": "split-analysis",
        "hero_asset_id": null,
        "lead_asset_ids": [],
        "feature_claim_ids": [
          "c-21-0",
          "c-21-1"
        ],
        "rule_claim_ids": [],
        "usage_claim_ids": [],
        "observation_claim_id": null,
        "source_ids": [
          "src-mc-pentagram",
          "src-mc-brand-requirements"
        ],
        "blocks": [
          {
            "block_id": "b-21-source",
            "component": "SourceStrip",
            "order": 0,
            "config": {},
            "asset_ids": [],
            "claim_ids": []
          }
        ]
      }
    }
  ],
  "display": {
    "hero_kind": "photography_or_physical_scene",
    "hero_asset_id": "a-002",
    "hero_reviewed": true
  },
  "sidebar": {
    "summary": "万事达卡：以红黄双圆符号与“无价”(Priceless)理念著称的全球支付科技公司，通过安全、简单、智能、可得的交易连接消费者、金融机构与商户。",
    "thumbnail_asset_id": "a-001"
  },
  "list_cover": {
    "asset_id": "a-002",
    "url": "assets/cloud/a-002-113804e6be41.webp",
    "kind": "photography_or_physical_scene",
    "ratio": "16:9",
    "fit": "cover",
    "position": "center",
    "scale": 1.0,
    "status": "ready"
  },
  "validation": {
    "status": "passed_with_warnings",
    "issues": [
      {
        "code": "EVIDENCE_GAP",
        "severity": "warning",
        "message": "Rendered module has fewer than three Features",
        "module_id": "29",
        "reference_id": null,
        "recoverable": true
      },
      {
        "code": "LOW_IMAGE_DENSITY",
        "severity": "warning",
        "message": "Visual research target is 4+ reliable assets; found 1. Add strong evidence or mark the module limited",
        "module_id": "04",
        "reference_id": null,
        "recoverable": true
      },
      {
        "code": "LOW_IMAGE_DENSITY",
        "severity": "warning",
        "message": "Visual research target is 4+ reliable assets; found 0. Add strong evidence or mark the module limited",
        "module_id": "05",
        "reference_id": null,
        "recoverable": true
      },
      {
        "code": "EVIDENCE_GAP",
        "severity": "warning",
        "message": "Rendered module has fewer than three Features",
        "module_id": "06",
        "reference_id": null,
        "recoverable": true
      },
      {
        "code": "LOW_IMAGE_DENSITY",
        "severity": "warning",
        "message": "Visual research target is 4+ reliable assets; found 0. Add strong evidence or mark the module limited",
        "module_id": "06",
        "reference_id": null,
        "recoverable": true
      },
      {
        "code": "LOW_IMAGE_DENSITY",
        "severity": "warning",
        "message": "Visual research target is 4+ reliable assets; found 0. Add strong evidence or mark the module limited",
        "module_id": "07",
        "reference_id": null,
        "recoverable": true
      },
      {
        "code": "LOW_IMAGE_DENSITY",
        "severity": "warning",
        "message": "Visual research target is 6+ reliable assets; found 4. Add strong evidence or mark the module limited",
        "module_id": "08",
        "reference_id": null,
        "recoverable": true
      },
      {
        "code": "EVIDENCE_GAP",
        "severity": "warning",
        "message": "Rendered module has fewer than three Features",
        "module_id": "12",
        "reference_id": null,
        "recoverable": true
      },
      {
        "code": "LOW_IMAGE_DENSITY",
        "severity": "warning",
        "message": "Visual research target is 4+ reliable assets; found 0. Add strong evidence or mark the module limited",
        "module_id": "12",
        "reference_id": null,
        "recoverable": true
      },
      {
        "code": "EVIDENCE_GAP",
        "severity": "warning",
        "message": "Rendered module has fewer than three Features",
        "module_id": "14",
        "reference_id": null,
        "recoverable": true
      },
      {
        "code": "LOW_IMAGE_DENSITY",
        "severity": "warning",
        "message": "Visual research target is 4+ reliable assets; found 1. Add strong evidence or mark the module limited",
        "module_id": "14",
        "reference_id": null,
        "recoverable": true
      },
      {
        "code": "LOW_IMAGE_DENSITY",
        "severity": "warning",
        "message": "Visual research target is 4+ reliable assets; found 3. Add strong evidence or mark the module limited",
        "module_id": "15",
        "reference_id": null,
        "recoverable": true
      },
      {
        "code": "EVIDENCE_GAP",
        "severity": "warning",
        "message": "Rendered module has fewer than three Features",
        "module_id": "17",
        "reference_id": null,
        "recoverable": true
      },
      {
        "code": "LOW_IMAGE_DENSITY",
        "severity": "warning",
        "message": "Visual research target is 4+ reliable assets; found 3. Add strong evidence or mark the module limited",
        "module_id": "17",
        "reference_id": null,
        "recoverable": true
      },
      {
        "code": "EVIDENCE_GAP",
        "severity": "warning",
        "message": "Rendered module has fewer than three Features",
        "module_id": "19",
        "reference_id": null,
        "recoverable": true
      },
      {
        "code": "LOW_IMAGE_DENSITY",
        "severity": "warning",
        "message": "Visual research target is 6+ reliable assets; found 0. Add strong evidence or mark the module limited",
        "module_id": "19",
        "reference_id": null,
        "recoverable": true
      },
      {
        "code": "EVIDENCE_GAP",
        "severity": "warning",
        "message": "Rendered module has fewer than three Features",
        "module_id": "21",
        "reference_id": null,
        "recoverable": true
      },
      {
        "code": "LOW_IMAGE_DENSITY",
        "severity": "warning",
        "message": "Visual research target is 4+ reliable assets; found 0. Add strong evidence or mark the module limited",
        "module_id": "21",
        "reference_id": null,
        "recoverable": true
      }
    ]
  },
  "package": {
    "analysis_path": "analysis.json",
    "report_path": "report.html",
    "source_manifest_path": "source-manifest.json",
    "assets_path": "assets"
  }
}