{
  "schema_version": "2.0.0",
  "profile_type": "canonical_brand_profile",
  "profile_id": "hsbc-brand-profile-v1",
  "generated_at": "2026-10-28T00:00:00Z",
  "language": "zh-CN",
  "brand": {
    "brand_id": "hsbc",
    "name": "汇丰银行",
    "official_name": "HSBC Holdings plc",
    "industry": "银行与金融服务",
    "geography": "全球（总部伦敦，1865年创立于香港）",
    "entity_status": "resolved"
  },
  "modules": [
    {
      "module_id": "24",
      "brand_id": "hsbc",
      "title": "公司概况",
      "title_zh": "公司概况",
      "category": "core",
      "module_status": "render",
      "evidence_status": "strong",
      "skip_reason": null,
      "analysis": {
        "field_checks": []
      },
      "presentation": {
        "blocks": []
      }
    },
    {
      "module_id": "25",
      "brand_id": "hsbc",
      "title": "品牌信息与表达",
      "title_zh": "品牌信息与表达",
      "category": "core",
      "module_status": "render",
      "evidence_status": "strong",
      "skip_reason": null,
      "analysis": {
        "field_checks": []
      },
      "presentation": {
        "blocks": []
      }
    },
    {
      "module_id": "26",
      "brand_id": "hsbc",
      "title": "产品／解决方案定位",
      "title_zh": "产品／解决方案定位",
      "category": "core",
      "module_status": "render",
      "evidence_status": "strong",
      "skip_reason": null,
      "analysis": {
        "field_checks": []
      },
      "presentation": {
        "blocks": []
      }
    },
    {
      "module_id": "27",
      "brand_id": "hsbc",
      "title": "内容策略",
      "title_zh": "内容策略",
      "category": "core",
      "module_status": "render",
      "evidence_status": "strong",
      "skip_reason": null,
      "analysis": {
        "field_checks": []
      },
      "presentation": {
        "blocks": []
      }
    },
    {
      "module_id": "28",
      "brand_id": "hsbc",
      "title": "优势",
      "title_zh": "优势",
      "category": "core",
      "module_status": "render",
      "evidence_status": "strong",
      "skip_reason": null,
      "analysis": {
        "field_checks": []
      },
      "presentation": {
        "blocks": []
      }
    },
    {
      "module_id": "29",
      "brand_id": "hsbc",
      "title": "局限与争议",
      "title_zh": "局限与争议",
      "category": "core",
      "module_status": "render",
      "evidence_status": "strong",
      "skip_reason": null,
      "analysis": {
        "field_checks": []
      },
      "presentation": {
        "blocks": []
      }
    },
    {
      "module_id": "04",
      "brand_id": "hsbc",
      "title": "标志与识别",
      "title_zh": "标志与识别",
      "category": "visual",
      "module_status": "render",
      "evidence_status": "strong",
      "skip_reason": null,
      "analysis": {
        "field_checks": []
      },
      "presentation": {
        "blocks": []
      }
    },
    {
      "module_id": "05",
      "brand_id": "hsbc",
      "title": "色彩系统",
      "title_zh": "色彩系统",
      "category": "visual",
      "module_status": "render",
      "evidence_status": "strong",
      "skip_reason": null,
      "analysis": {
        "field_checks": []
      },
      "presentation": {
        "blocks": []
      }
    },
    {
      "module_id": "06",
      "brand_id": "hsbc",
      "title": "字体系统",
      "title_zh": "字体系统",
      "category": "visual",
      "module_status": "render",
      "evidence_status": "strong",
      "skip_reason": null,
      "analysis": {
        "field_checks": []
      },
      "presentation": {
        "blocks": []
      }
    },
    {
      "module_id": "07",
      "brand_id": "hsbc",
      "title": "图形语言",
      "title_zh": "图形语言",
      "category": "visual",
      "module_status": "render",
      "evidence_status": "strong",
      "skip_reason": null,
      "analysis": {
        "field_checks": []
      },
      "presentation": {
        "blocks": []
      }
    },
    {
      "module_id": "08",
      "brand_id": "hsbc",
      "title": "摄影系统",
      "title_zh": "摄影系统",
      "category": "visual",
      "module_status": "render",
      "evidence_status": "strong",
      "skip_reason": null,
      "analysis": {
        "field_checks": []
      },
      "presentation": {
        "blocks": []
      }
    },
    {
      "module_id": "09",
      "brand_id": "hsbc",
      "title": "插画系统",
      "title_zh": "插画系统",
      "category": "visual",
      "module_status": "render",
      "evidence_status": "strong",
      "skip_reason": null,
      "analysis": {
        "field_checks": []
      },
      "presentation": {
        "blocks": []
      }
    },
    {
      "module_id": "10",
      "brand_id": "hsbc",
      "title": "图标系统",
      "title_zh": "图标系统",
      "category": "visual",
      "module_status": "skipped",
      "evidence_status": "not_found",
      "skip_reason": "官方公开内容未披露该维度",
      "analysis": {
        "field_checks": []
      },
      "presentation": {
        "blocks": []
      }
    },
    {
      "module_id": "11",
      "brand_id": "hsbc",
      "title": "动态视觉",
      "title_zh": "动态视觉",
      "category": "visual",
      "module_status": "render",
      "evidence_status": "strong",
      "skip_reason": null,
      "analysis": {
        "field_checks": []
      },
      "presentation": {
        "blocks": []
      }
    },
    {
      "module_id": "12",
      "brand_id": "hsbc",
      "title": "网格与版式",
      "title_zh": "网格与版式",
      "category": "visual",
      "module_status": "render",
      "evidence_status": "strong",
      "skip_reason": null,
      "analysis": {
        "field_checks": []
      },
      "presentation": {
        "blocks": []
      }
    },
    {
      "module_id": "13",
      "brand_id": "hsbc",
      "title": "数据可视化",
      "title_zh": "数据可视化",
      "category": "visual",
      "module_status": "skipped",
      "evidence_status": "not_found",
      "skip_reason": "官方公开内容未披露该维度",
      "analysis": {
        "field_checks": []
      },
      "presentation": {
        "blocks": []
      }
    },
    {
      "module_id": "14",
      "brand_id": "hsbc",
      "title": "品牌特有资产",
      "title_zh": "品牌特有资产",
      "category": "visual",
      "module_status": "render",
      "evidence_status": "strong",
      "skip_reason": null,
      "analysis": {
        "field_checks": []
      },
      "presentation": {
        "blocks": []
      }
    },
    {
      "module_id": "15",
      "brand_id": "hsbc",
      "title": "数字触点",
      "title_zh": "数字触点",
      "category": "touchpoint",
      "module_status": "render",
      "evidence_status": "strong",
      "skip_reason": null,
      "analysis": {
        "field_checks": []
      },
      "presentation": {
        "blocks": []
      }
    },
    {
      "module_id": "16",
      "brand_id": "hsbc",
      "title": "印刷与出版物",
      "title_zh": "印刷与出版物",
      "category": "touchpoint",
      "module_status": "skipped",
      "evidence_status": "not_found",
      "skip_reason": "官方公开内容未披露该维度",
      "analysis": {
        "field_checks": []
      },
      "presentation": {
        "blocks": []
      }
    },
    {
      "module_id": "17",
      "brand_id": "hsbc",
      "title": "品牌周边",
      "title_zh": "品牌周边",
      "category": "touchpoint",
      "module_status": "render",
      "evidence_status": "strong",
      "skip_reason": null,
      "analysis": {
        "field_checks": []
      },
      "presentation": {
        "blocks": []
      }
    },
    {
      "module_id": "18",
      "brand_id": "hsbc",
      "title": "空间与环境",
      "title_zh": "空间与环境",
      "category": "touchpoint",
      "module_status": "render",
      "evidence_status": "strong",
      "skip_reason": null,
      "analysis": {
        "field_checks": []
      },
      "presentation": {
        "blocks": []
      }
    },
    {
      "module_id": "19",
      "brand_id": "hsbc",
      "title": "活动与展会",
      "title_zh": "活动与展会",
      "category": "touchpoint",
      "module_status": "render",
      "evidence_status": "strong",
      "skip_reason": null,
      "analysis": {
        "field_checks": []
      },
      "presentation": {
        "blocks": []
      }
    },
    {
      "module_id": "20",
      "brand_id": "hsbc",
      "title": "员工与内部品牌",
      "title_zh": "员工与内部品牌",
      "category": "touchpoint",
      "module_status": "render",
      "evidence_status": "strong",
      "skip_reason": null,
      "analysis": {
        "field_checks": []
      },
      "presentation": {
        "blocks": []
      }
    },
    {
      "module_id": "21",
      "brand_id": "hsbc",
      "title": "户外传播",
      "title_zh": "户外传播",
      "category": "touchpoint",
      "module_status": "render",
      "evidence_status": "strong",
      "skip_reason": null,
      "analysis": {
        "field_checks": []
      },
      "presentation": {
        "blocks": []
      }
    }
  ],
  "sources": [
    {
      "id": "src-0",
      "url": "https://create.hsbc/external.html",
      "title": "汇丰官方创意中心 create.hsbc（首页）"
    },
    {
      "id": "src-1",
      "url": "https://create.hsbc/external/newsfeed/brand-identity.html",
      "title": "汇丰品牌识别（create.hsbc）"
    },
    {
      "id": "src-2",
      "url": "https://create.hsbc/external/newsfeed/creative-hexagon.html",
      "title": "创意六边形 Creative Hexagons（create.hsbc）"
    },
    {
      "id": "src-3",
      "url": "https://create.hsbc/external/newsfeed/create-design-system.html",
      "title": "Create 设计系统（create.hsbc）"
    },
    {
      "id": "src-4",
      "url": "https://create.hsbc/external/newsfeed/why-creative-direction-matters.html",
      "title": "创意方向为何重要（create.hsbc）"
    },
    {
      "id": "src-5",
      "url": "https://create.hsbc/external/newsfeed/HSBC-in-motion.html",
      "title": "汇丰动态系统 HSBC in motion（create.hsbc）"
    },
    {
      "id": "src-6",
      "url": "https://my.feishu.cn/wiki/PmLowdSuWiTokHk6o5LcsZd7nqg",
      "title": "飞书文档《国际化品牌资源分析》"
    }
  ],
  "display": {
    "hero_kind": "photography_or_physical_scene",
    "hero_asset_id": "hero",
    "hero_reviewed": true
  },
  "sidebar": {
    "summary": "以红白六边形与六项创意原则著称的全球银行集团，品牌识别以「强化、精简、简化」为核心。"
  },
  "list_cover": {
    "url": "assets/hsbc-hex-img3.jpg",
    "kind": "photography_or_physical_scene"
  },
  "package": {
    "analysis_path": "analysis.json",
    "assets_path": "assets"
  }
}