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"available", "local_path": "assets/official/guide-62.png", "parent_asset_id": "guide-pdf", "width": 1348, "height": 953, "alt": "2019官方品牌规范第62页", "caption": "2019年规范 · 第62页 · 完整页面", "rights_note": "版权归德意志银行所有，仅作为研究证据引用" }, { "asset_id": "p63", "source_id": "guide", "brand_id": "deutsche-bank", "module_ids": [], "media_type": "image", "asset_role": "derived_rendition", "storage_mode": "derived", "availability": "available", "local_path": "assets/official/guide-63.png", "parent_asset_id": "guide-pdf", "width": 1348, "height": 953, "alt": "2019官方品牌规范第63页", "caption": "2019年规范 · 第63页 · 完整页面", "rights_note": "版权归德意志银行所有，仅作为研究证据引用" }, { "asset_id": "p64", "source_id": "guide", "brand_id": "deutsche-bank", "module_ids": [ "16" ], "media_type": "image", "asset_role": "derived_rendition", "storage_mode": "derived", "availability": "available", "local_path": "assets/official/guide-64.webp", "parent_asset_id": "guide-pdf", "width": 1348, "height": 953, "alt": "2019官方品牌规范第64页", "caption": "2019年规范 · 第64页 · 完整页面", "rights_note": "版权归德意志银行所有，仅作为研究证据引用" }, { "asset_id": "p65", "source_id": "guide", "brand_id": "deutsche-bank", "module_ids": [ "07" ], "media_type": "image", "asset_role": "derived_rendition", "storage_mode": "derived", "availability": "available", "local_path": "assets/official/guide-65.webp", "parent_asset_id": "guide-pdf", "width": 1348, "height": 953, "alt": "2019官方品牌规范第65页", "caption": "2019年规范 · 第65页 · 完整页面", "rights_note": "版权归德意志银行所有，仅作为研究证据引用" }, { "asset_id": "p66", "source_id": "guide", "brand_id": "deutsche-bank", "module_ids": [ "07" ], "media_type": "image", "asset_role": "derived_rendition", "storage_mode": "derived", "availability": "available", "local_path": "assets/official/guide-66.webp", "parent_asset_id": "guide-pdf", "width": 1348, "height": 953, "alt": "2019官方品牌规范第66页", "caption": "2019年规范 · 第66页 · 完整页面", "rights_note": "版权归德意志银行所有，仅作为研究证据引用" }, { "asset_id": "p68", "source_id": "guide", "brand_id": "deutsche-bank", "module_ids": [ "07" ], 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"parent_asset_id": "guide-pdf", "width": 1348, "height": 953, "alt": "2019官方品牌规范第70页", "caption": "2019年规范 · 第70页 · 完整页面", "rights_note": "版权归德意志银行所有，仅作为研究证据引用" }, { "asset_id": "p71", "source_id": "guide", "brand_id": "deutsche-bank", "module_ids": [ "12" ], "media_type": "image", "asset_role": "derived_rendition", "storage_mode": "derived", "availability": "available", "local_path": "assets/official/guide-71.webp", "parent_asset_id": "guide-pdf", "width": 1348, "height": 953, "alt": "2019官方品牌规范第71页", "caption": "2019年规范 · 第71页 · 完整页面", "rights_note": "版权归德意志银行所有，仅作为研究证据引用" }, { "asset_id": "p72", "source_id": "guide", "brand_id": "deutsche-bank", "module_ids": [ "12" ], "media_type": "image", "asset_role": "derived_rendition", "storage_mode": "derived", "availability": "available", "local_path": "assets/official/guide-72.webp", "parent_asset_id": "guide-pdf", "width": 1348, "height": 953, "alt": "2019官方品牌规范第72页", "caption": "2019年规范 · 第72页 · 完整页面", "rights_note": "版权归德意志银行所有，仅作为研究证据引用" }, { "asset_id": "p73", "source_id": "guide", "brand_id": "deutsche-bank", "module_ids": [ "12" ], "media_type": "image", "asset_role": "derived_rendition", "storage_mode": "derived", "availability": "available", "local_path": "assets/official/guide-73.webp", "parent_asset_id": "guide-pdf", "width": 1348, "height": 953, "alt": "2019官方品牌规范第73页", "caption": "2019年规范 · 第73页 · 完整页面", "rights_note": "版权归德意志银行所有，仅作为研究证据引用" }, { "asset_id": "guide-pdf", "source_id": "guide", "brand_id": "deutsche-bank", "module_ids": [], "media_type": "document", "asset_role": "official_asset", "storage_mode": "local_original", "availability": "available", "local_path": "assets/official/guidelines-2019.pdf" }, { "asset_id": "current-capture", "source_id": "current", "brand_id": "deutsche-bank", "module_ids": [ "09" ], "media_type": "web_capture", "asset_role": "evidence_capture", "storage_mode": "local_capture", "availability": "available", "local_path": "assets/official/current-page.webp", "capture": { "capture_kind": "full_page", "captured_at": "2026-10-23T03:00:55.106106+00:00", "viewport": { "width": 1440, "height": 1000 }, "content_transform": "none" }, "alt": "当前官网主张页面完整截图", "caption": "当前官网实拍：上半部展示插画与品牌主张；下部部分延迟媒体未加载，仅分析已显示内容。" }, { "asset_id": "i8", "source_id": "illustration", "brand_id": "deutsche-bank", "module_ids": [], "media_type": "image", "asset_role": "evidence_capture", "storage_mode": "local_capture", "availability": "available", "local_path": "assets/official/illustration-8.png", "alt": "2018事业部插画规范第8页", "caption": "2018年事业部规范 · 第8页 · 完整页面" }, { "asset_id": "i11", "source_id": "illustration", "brand_id": "deutsche-bank", "module_ids": [], "media_type": "image", "asset_role": "evidence_capture", "storage_mode": "local_capture", "availability": "available", "local_path": "assets/official/illustration-11.png", "alt": "2018事业部插画规范第11页", "caption": "2018年事业部规范 · 第11页 · 完整页面" }, { "asset_id": "i18", "source_id": "illustration", "brand_id": "deutsche-bank", "module_ids": [ "10" ], "media_type": "image", "asset_role": "evidence_capture", "storage_mode": "local_capture", "availability": "available", "local_path": "assets/official/illustration-18.webp", "alt": "2018事业部插画规范第18页", "caption": "2018年事业部规范 · 第18页 · 完整页面" }, { "asset_id": "i19", "source_id": "illustration", "brand_id": "deutsche-bank", "module_ids": [ "10" ], "media_type": "image", "asset_role": "evidence_capture", "storage_mode": "local_capture", "availability": "available", "local_path": "assets/official/illustration-19.webp", "alt": "2018事业部插画规范第19页", "caption": "2018年事业部规范 · 第19页 · 完整页面" }, { "asset_id": "i20", "source_id": "illustration", "brand_id": "deutsche-bank", "module_ids": [ "10" ], "media_type": "image", "asset_role": "evidence_capture", "storage_mode": "local_capture", "availability": "available", "local_path": "assets/official/illustration-20.webp", "alt": "2018事业部插画规范第20页", "caption": "2018年事业部规范 · 第20页 · 完整页面" }, { "asset_id": "i21", "source_id": "illustration", "brand_id": "deutsche-bank", "module_ids": [ "13" ], "media_type": "image", "asset_role": "evidence_capture", "storage_mode": "local_capture", "availability": "available", "local_path": "assets/official/illustration-21.webp", "alt": "2018事业部插画规范第21页", "caption": "2018年事业部规范 · 第21页 · 完整页面" }, { "asset_id": "i22", "source_id": "illustration", "brand_id": "deutsche-bank", "module_ids": [ "13" ], "media_type": "image", "asset_role": "evidence_capture", "storage_mode": "local_capture", "availability": "available", "local_path": "assets/official/illustration-22.webp", "alt": "2018事业部插画规范第22页", "caption": "2018年事业部规范 · 第22页 · 完整页面" }, { "asset_id": "i24", "source_id": "illustration", "brand_id": "deutsche-bank", "module_ids": [ "13" ], "media_type": "image", "asset_role": "evidence_capture", "storage_mode": "local_capture", "availability": "available", "local_path": "assets/official/illustration-24.webp", "alt": "2018事业部插画规范第24页", "caption": "2018年事业部规范 · 第24页 · 完整页面" }, { "asset_id": "i25", "source_id": "illustration", "brand_id": "deutsche-bank", "module_ids": [ "21" ], "media_type": "image", "asset_role": "evidence_capture", "storage_mode": "local_capture", "availability": "available", "local_path": "assets/official/illustration-25.webp", "alt": "2018事业部插画规范第25页", "caption": "2018年事业部规范 · 第25页 · 完整页面" }, { "asset_id": "i26", "source_id": "illustration", "brand_id": "deutsche-bank", "module_ids": [ "21" ], "media_type": "image", "asset_role": "evidence_capture", "storage_mode": "local_capture", "availability": "available", "local_path": "assets/official/illustration-26.webp", "alt": "2018事业部插画规范第26页", "caption": "2018年事业部规范 · 第26页 · 完整页面" }, { "asset_id": "i28", "source_id": "illustration", "brand_id": "deutsche-bank", "module_ids": [], "media_type": "image", "asset_role": "evidence_capture", "storage_mode": "local_capture", "availability": "available", "local_path": "assets/official/illustration-28.png", "alt": "2018事业部插画规范第28页", "caption": "2018年事业部规范 · 第28页 · 完整页面" }, { "asset_id": "i33", "source_id": "illustration", "brand_id": "deutsche-bank", "module_ids": [], "media_type": "image", "asset_role": "evidence_capture", "storage_mode": "local_capture", "availability": "available", "local_path": "assets/official/illustration-33.png", "alt": "2018事业部插画规范第33页", "caption": "2018年事业部规范 · 第33页 · 完整页面" }, { "asset_id": "i34", "source_id": "illustration", "brand_id": "deutsche-bank", "module_ids": [], "media_type": "image", "asset_role": "evidence_capture", "storage_mode": "local_capture", "availability": "available", "local_path": "assets/official/illustration-34.png", "alt": "2018事业部插画规范第34页", "caption": "2018年事业部规范 · 第34页 · 完整页面" }, { "asset_id": "i35", "source_id": "illustration", "brand_id": "deutsche-bank", "module_ids": [], "media_type": "image", "asset_role": "evidence_capture", "storage_mode": "local_capture", "availability": "available", "local_path": "assets/official/illustration-35.png", "alt": "2018事业部插画规范第35页", "caption": "2018年事业部规范 · 第35页 · 完整页面" } ], "evidence": [ { "evidence_id": "e-02-1", "brand_id": "deutsche-bank", "module_id": "24", "source_id": "current", "asset_ids": [], "evidence_type": "official_statement", "summary": "当前官网将客户的长期成功与财务安全列为品牌承诺；以全球网络与本地知识支持客户；主张页面分别面向企业、机构、私人及资管客户", "supports_field_ids": [], "quality": "high" }, { "evidence_id": "e-03-2", "brand_id": "deutsche-bank", "module_id": "25", "source_id": "guide", "asset_ids": [ "p32", "p35" ], "evidence_type": "official_rule", "summary": "2019年语言原则强调真实、积极、有人情味；旧版避免夸大式自我赞誉；当前官网主张已采用 With deep dedication.，不应继续以旧版标签代表当下", "supports_field_ids": [], "quality": "high" }, { "evidence_id": "e-04-3", "brand_id": "deutsche-bank", "module_id": "04", "source_id": "guide", "asset_ids": [ "p27", "p28", "p29", "p31" ], "evidence_type": "official_rule", "summary": "方框与上升斜线构成独立的几何标志；2019规范提供完整、半幅与四分之一保护区；文字组合标用于部分外部标识、联合品牌与赞助场景", "supports_field_ids": [], "quality": "high" }, { "evidence_id": "e-05-4", "brand_id": "deutsche-bank", "module_id": "05", "source_id": "guide", "asset_ids": [ "p49", "p50", "p51", "p52" ], "evidence_type": "official_rule", "summary": "2019年主色为 Deutsche Blue 与白色；2019年 Deutsche Blue 标注为 #0018A8 / PMS 072c；中性色、强调色及渐变承担辅助信息角色", "supports_field_ids": [], "quality": "high" }, { "evidence_id": "e-06-5", "brand_id": "deutsche-bank", "module_id": "06", "source_id": "guide", "asset_ids": [ "p53", "p54", "p55" ], "evidence_type": "official_rule", "summary": "2019规范明确命名 Deutsche Bank Display 与 Deutsche Bank Text；Display 服务大标题，Text 服务正文及其他文字；内部办公场景规定 Arial 与 Calibri Light 等替代方案", "supports_field_ids": [], "quality": "high" }, { "evidence_id": "e-07-6", "brand_id": "deutsche-bank", "module_id": "07", "source_id": "guide", "asset_ids": [ "p65", "p66", "p68", "p70" ], "evidence_type": "official_rule", "summary": "2019年 logo mask 源自标志的三维投影；遮罩库以两层半透明投影形成局部几何线索；图像或渐变上的遮罩保持轻盈，不展示完整标志", "supports_field_ids": [], "quality": "high" }, { "evidence_id": "e-08-7", "brand_id": "deutsche-bank", "module_id": "08", "source_id": "guide", "asset_ids": [ "p38", "p39", "p40", "p42", "p44", "p46", "p47", "p48" ], "evidence_type": "official_rule", "summary": "2019年摄影处理被命名为 Intense+；官方处理包括偏蓝暗部、高饱和度、暗角与浅景深；主题覆盖真实人物、地点与被重新观察的日常细节", "supports_field_ids": [], "quality": "high" }, { "evidence_id": "e-09-8", "brand_id": "deutsche-bank", "module_id": "09", "source_id": "guide", "asset_ids": [ "p37" ], "evidence_type": "official_rule", "summary": "2019规范对外部品牌营销使用插画设置限制；财富管理、编辑内容与内部传播具有明确例外", "supports_field_ids": [], "quality": "high" }, { "evidence_id": "e-12-9", "brand_id": "deutsche-bank", "module_id": "12", "source_id": "guide", "asset_ids": [ "p71", "p72", "p73" ], "evidence_type": "official_rule", "summary": "2019年基础网格为12列×12行，并带外框；网格尺寸由对应版式的标志尺度推导；极端比例可调整为12×6、6×12等结构", "supports_field_ids": [], "quality": "high" }, { "evidence_id": "e-15-10", "brand_id": "deutsche-bank", "module_id": "15", "source_id": "guide", "asset_ids": [ "p30", "p56" ], "evidence_type": "official_rule", "summary": "2019规范规定数字应用将标志置于上方角落；第56页展示手机等载体的旧版传播适配", "supports_field_ids": [], "quality": "high" }, { "evidence_id": "e-16-11", "brand_id": "deutsche-bank", "module_id": "16", "source_id": "guide", "asset_ids": [ "p1", "p60", "p61", "p64" ], "evidence_type": "official_rule", "summary": "封面以人物照片、短标题与角落标志建立入口；第60页示例展示标题层级与留白关系；第64页将部门识别文字应用于会议及简报材料", "supports_field_ids": [], "quality": "high" }, { "evidence_id": "e-18-12", "brand_id": "deutsche-bank", "module_id": "18", "source_id": "guide", "asset_ids": [ "p22" ], "evidence_type": "official_rule", "summary": "2019规范以可进入、友好和功能性描述网点及办公室；页面展示网点外部形象的单一示例", "supports_field_ids": [], "quality": "high" }, { "evidence_id": "e-03-15", "brand_id": "deutsche-bank", "module_id": "25", "source_id": "current", "asset_ids": [], "evidence_type": "official_statement", "summary": "当前官方主张为 With deep dedication.", "supports_field_ids": [], "quality": "high" }, { "evidence_id": "e-04-17", "brand_id": "deutsche-bank", "module_id": "04", "source_id": "history", "asset_ids": [], "evidence_type": "official_statement", "summary": "官方2024新闻确认标志由Anton Stankowski设计，并在1974年推出。", "supports_field_ids": [], "quality": "high" }, { "evidence_id": "current-illustration", "brand_id": "deutsche-bank", "module_id": "09", "source_id": "current", "asset_ids": [ "current-capture" ], "evidence_type": "real_application", "summary": "当前主张页面可见蓝色人物及手机插画，与2019外部传播限制形成版本核对线索。", "supports_field_ids": [], "quality": "high" }, { "evidence_id": "e-10-19", "brand_id": "deutsche-bank", "module_id": "10", "source_id": "illustration", "asset_ids": [ "i18", "i19", "i20" ], "evidence_type": "official_rule", "summary": "2018事业部图标采用简洁线性轮廓与圆角连接；需要强调时可增加圆形框架；图标可组合为流程或信息图", "supports_field_ids": [], "quality": "high" }, { "evidence_id": "e-13-20", "brand_id": "deutsche-bank", "module_id": "13", "source_id": "illustration", "asset_ids": [ "i21", "i22", "i24" ], "evidence_type": "official_rule", "summary": "2018事业部规范通过大数字、图标和简短文字组织信息；圆角、品牌纹样填充与轻量线条构成一致处理；图中67%是规范示例内容，不能当作本次研究的真实统计", "supports_field_ids": [], "quality": "high" }, { "evidence_id": "e-21-21", "brand_id": "deutsche-bank", "module_id": "21", "source_id": "illustration", "asset_ids": [ "i25", "i26" ], "evidence_type": "official_rule", "summary": "2018事业部规范展示候车亭广告应用示例；深蓝底与线描图形组合用于产品服务主题", "supports_field_ids": [], "quality": "high" } ], "claims": [ { "claim_id": "c-02-4", "brand_id": "deutsche-bank", "module_id": "24", "claim_type": "fact", "presentation_role": "feature", "text": "当前官网将客户的长期成功与财务安全列为品牌承诺", "evidence_ids": [ "e-02-1" ], "confidence": "high", "publishable": true, "qualification": "仅对应已访问页面，不构成全品牌或消费者研究。" }, { "claim_id": "c-02-5", "brand_id": "deutsche-bank", "module_id": "24", "claim_type": "fact", "presentation_role": "feature", "text": "以全球网络与本地知识支持客户", "evidence_ids": [ "e-02-1" ], "confidence": "high", "publishable": true, "qualification": "仅对应已访问页面，不构成全品牌或消费者研究。" }, { "claim_id": "c-02-6", "brand_id": "deutsche-bank", "module_id": "24", "claim_type": "fact", "presentation_role": "feature", "text": "主张页面分别面向企业、机构、私人及资管客户", "evidence_ids": [ "e-02-1" ], "confidence": "high", "publishable": true, "qualification": "仅对应已访问页面，不构成全品牌或消费者研究。" }, { "claim_id": "c-02-7", "brand_id": "deutsche-bank", "module_id": "24", "claim_type": "inference", "presentation_role": "observation", "text": "德意志银行以全球覆盖与客户关系构成官方叙事框架，这能解释其跨业务表达方向，但不能直接证明受众对品牌的实际评价。", "evidence_ids": [ "e-02-1" ], "confidence": "medium", "publishable": true, "qualification": "仅对应已访问页面，不构成全品牌或消费者研究。" }, { "claim_id": "c-03-8", "brand_id": "deutsche-bank", "module_id": "25", "claim_type": "fact", "presentation_role": "feature", "text": "2019年语言原则强调真实、积极、有人情味", "evidence_ids": [ "e-03-2" ], "confidence": "high", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-03-9", "brand_id": "deutsche-bank", "module_id": "25", "claim_type": "fact", "presentation_role": "feature", "text": "旧版避免夸大式自我赞誉", "evidence_ids": [ "e-03-2" ], "confidence": "high", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-03-10", "brand_id": "deutsche-bank", "module_id": "25", "claim_type": "fact", "presentation_role": "feature", "text": "当前官网主张已采用 With deep dedication.，不应继续以旧版标签代表当下", "evidence_ids": [ "e-03-2", "e-03-15" ], "confidence": "high", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-03-11", "brand_id": "deutsche-bank", "module_id": "25", "claim_type": "fact", "presentation_role": "usage", "text": "2019规范的语气案例将机构表述转向人和具体结果", "evidence_ids": [ "e-03-2" ], "confidence": "high", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-03-12", "brand_id": "deutsche-bank", "module_id": "25", "claim_type": "inference", "presentation_role": "observation", "text": "品牌语言正在变化，而以客户为中心的表达仍可作为比较线索；旧版语气原则与当前主张需要分别核实，不能合并为一份现行规范。", "evidence_ids": [ "e-03-2", "e-03-15" ], "confidence": "medium", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-04-13", "brand_id": "deutsche-bank", "module_id": "04", "claim_type": "fact", "presentation_role": "feature", "text": "方框与上升斜线构成独立的几何标志", "evidence_ids": [ "e-04-3" ], "confidence": "high", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-04-14", "brand_id": "deutsche-bank", "module_id": "04", "claim_type": "fact", "presentation_role": "feature", "text": "2019规范提供完整、半幅与四分之一保护区", "evidence_ids": [ "e-04-3" ], "confidence": "high", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-04-15", "brand_id": "deutsche-bank", "module_id": "04", "claim_type": "fact", "presentation_role": "feature", "text": "文字组合标用于部分外部标识、联合品牌与赞助场景", "evidence_ids": [ "e-04-3" ], "confidence": "high", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-04-16", "brand_id": "deutsche-bank", "module_id": "04", "claim_type": "fact", "presentation_role": "rule", "text": "2019规范要求使用官方原稿；常规标志采用 Deutsche Blue 或白色。", "evidence_ids": [ "e-04-3" ], "confidence": "high", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-04-17", "brand_id": "deutsche-bank", "module_id": "04", "claim_type": "fact", "presentation_role": "usage", "text": "第27页：以标志尺度定义保护区与常见纸张的标志尺寸", "evidence_ids": [ "e-04-3" ], "confidence": "high", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-04-18", "brand_id": "deutsche-bank", "module_id": "04", "claim_type": "fact", "presentation_role": "usage", "text": "第31页：文字组合标作为特定场景版本，而非任意重排", "evidence_ids": [ "e-04-3" ], "confidence": "high", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-04-19", "brand_id": "deutsche-bank", "module_id": "04", "claim_type": "inference", "presentation_role": "observation", "text": "这套标志依靠固定的几何结构与留白保持一致，场景适配通过尺寸、位置和指定版本完成，其辨识效果仍需独立受众数据验证。", "evidence_ids": [ "e-04-3" ], "confidence": "medium", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-05-20", "brand_id": "deutsche-bank", "module_id": "05", "claim_type": "fact", "presentation_role": "feature", "text": "2019年主色为 Deutsche Blue 与白色", "evidence_ids": [ "e-05-4" ], "confidence": "high", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-05-21", "brand_id": "deutsche-bank", "module_id": "05", "claim_type": "fact", "presentation_role": "feature", "text": "2019年 Deutsche Blue 标注为 #0018A8 / PMS 072c", "evidence_ids": [ "e-05-4" ], "confidence": "high", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-05-22", "brand_id": "deutsche-bank", "module_id": "05", "claim_type": "fact", "presentation_role": "feature", "text": "中性色、强调色及渐变承担辅助信息角色", "evidence_ids": [ "e-05-4" ], "confidence": "high", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-05-23", "brand_id": "deutsche-bank", "module_id": "05", "claim_type": "fact", "presentation_role": "rule", "text": "2019规范禁止给 Deutsche Blue 加网；强调色应克制使用，白色被视为必要设计元素。", "evidence_ids": [ "e-05-4" ], "confidence": "high", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-05-24", "brand_id": "deutsche-bank", "module_id": "05", "claim_type": "fact", "presentation_role": "usage", "text": "第49页：主蓝主要服务标志与信息强调，避免无节制铺满", "evidence_ids": [ "e-05-4" ], "confidence": "high", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-05-25", "brand_id": "deutsche-bank", "module_id": "05", "claim_type": "fact", "presentation_role": "usage", "text": "第52页：渐变从左上至右下，强调渐变收束到深蓝", "evidence_ids": [ "e-05-4" ], "confidence": "high", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-05-26", "brand_id": "deutsche-bank", "module_id": "05", "claim_type": "inference", "presentation_role": "observation", "text": "2019色彩系统的关键在于主辅分工：蓝与白承担识别，照片和辅助色承担变化，不能把这组历史色值直接等同于现行品牌色表。", "evidence_ids": [ "e-05-4" ], "confidence": "medium", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-06-27", "brand_id": "deutsche-bank", "module_id": "06", "claim_type": "fact", "presentation_role": "feature", "text": "2019规范明确命名 Deutsche Bank Display 与 Deutsche Bank Text", "evidence_ids": [ "e-06-5" ], "confidence": "high", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-06-28", "brand_id": "deutsche-bank", "module_id": "06", "claim_type": "fact", "presentation_role": "feature", "text": "Display 服务大标题，Text 服务正文及其他文字", "evidence_ids": [ "e-06-5" ], "confidence": "high", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-06-29", "brand_id": "deutsche-bank", "module_id": "06", "claim_type": "fact", "presentation_role": "feature", "text": "内部办公场景规定 Arial 与 Calibri Light 等替代方案", "evidence_ids": [ "e-06-5" ], "confidence": "high", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-06-30", "brand_id": "deutsche-bank", "module_id": "06", "claim_type": "fact", "presentation_role": "rule", "text": "2019规范中，邻近的 Display 字号至少为 Text 的150%；常规文字左对齐，禁止人为加粗或压缩字体。", "evidence_ids": [ "e-06-5" ], "confidence": "high", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-06-31", "brand_id": "deutsche-bank", "module_id": "06", "claim_type": "fact", "presentation_role": "usage", "text": "第53页：通过两套字体及尺寸关系形成信息层级", "evidence_ids": [ "e-06-5" ], "confidence": "high", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-06-32", "brand_id": "deutsche-bank", "module_id": "06", "claim_type": "fact", "presentation_role": "usage", "text": "第55页：替代字体是特定办公条件下的例外", "evidence_ids": [ "e-06-5" ], "confidence": "high", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-06-33", "brand_id": "deutsche-bank", "module_id": "06", "claim_type": "inference", "presentation_role": "observation", "text": "字体识别来自规范的明确命名，而非图片猜测；2019系统通过字号、色彩与位置组织强调，现行字体授权和使用规则仍需另行确认。", "evidence_ids": [ "e-06-5" ], "confidence": "medium", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-07-34", "brand_id": "deutsche-bank", "module_id": "07", "claim_type": "fact", "presentation_role": "feature", "text": "2019年 logo mask 源自标志的三维投影", "evidence_ids": [ "e-07-6" ], "confidence": "high", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-07-35", "brand_id": "deutsche-bank", "module_id": "07", "claim_type": "fact", "presentation_role": "feature", "text": "遮罩库以两层半透明投影形成局部几何线索", "evidence_ids": [ "e-07-6" ], "confidence": "high", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-07-36", "brand_id": "deutsche-bank", "module_id": "07", "claim_type": "fact", "presentation_role": "feature", "text": "图像或渐变上的遮罩保持轻盈，不展示完整标志", "evidence_ids": [ "e-07-6" ], "confidence": "high", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-07-37", "brand_id": "deutsche-bank", "module_id": "07", "claim_type": "fact", "presentation_role": "rule", "text": "2019规范中，海报和网页横幅使用遮罩；长篇内容主要在封面或入口处使用，避免每幅图片重复。", "evidence_ids": [ "e-07-6" ], "confidence": "high", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-07-38", "brand_id": "deutsche-bank", "module_id": "07", "claim_type": "fact", "presentation_role": "usage", "text": "第68页：遮罩缩放、位置和透明度可以调整，但不能变形", "evidence_ids": [ "e-07-6" ], "confidence": "high", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-07-39", "brand_id": "deutsche-bank", "module_id": "07", "claim_type": "fact", "presentation_role": "usage", "text": "第70页：无照片时用渐变与遮罩构成视觉入口", "evidence_ids": [ "e-07-6" ], "confidence": "high", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-07-40", "brand_id": "deutsche-bank", "module_id": "07", "claim_type": "inference", "presentation_role": "observation", "text": "遮罩把标志结构延伸到传播画面，使几何识别与摄影共存；它是2019系统中有文档支持的图形机制，不能据此认定当前仍全面沿用。", "evidence_ids": [ "e-07-6" ], "confidence": "medium", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-08-41", "brand_id": "deutsche-bank", "module_id": "08", "claim_type": "fact", "presentation_role": "feature", "text": "2019年摄影处理被命名为 Intense+", "evidence_ids": [ "e-08-7" ], "confidence": "high", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-08-42", "brand_id": "deutsche-bank", "module_id": "08", "claim_type": "fact", "presentation_role": "feature", "text": "官方处理包括偏蓝暗部、高饱和度、暗角与浅景深", "evidence_ids": [ "e-08-7" ], "confidence": "high", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-08-43", "brand_id": "deutsche-bank", "module_id": "08", "claim_type": "fact", "presentation_role": "feature", "text": "主题覆盖真实人物、地点与被重新观察的日常细节", "evidence_ids": [ "e-08-7" ], "confidence": "high", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-08-44", "brand_id": "deutsche-bank", "module_id": "08", "claim_type": "fact", "presentation_role": "rule", "text": "2019规范要求保留真实感与自然肤色，处理强度依原图调整。", "evidence_ids": [ "e-08-7" ], "confidence": "high", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-08-45", "brand_id": "deutsche-bank", "module_id": "08", "claim_type": "fact", "presentation_role": "usage", "text": "第40页：原始图片与处理版对照呈现色调变化", "evidence_ids": [ "e-08-7" ], "confidence": "high", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-08-46", "brand_id": "deutsche-bank", "module_id": "08", "claim_type": "fact", "presentation_role": "usage", "text": "第44页：轻松、非摆拍的人物状态使金融主题落到生活场景", "evidence_ids": [ "e-08-7" ], "confidence": "high", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-08-47", "brand_id": "deutsche-bank", "module_id": "08", "claim_type": "fact", "presentation_role": "usage", "text": "第47—48页：通过物体细节与建筑结构支持抽象概念", "evidence_ids": [ "e-08-7" ], "confidence": "high", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-08-48", "brand_id": "deutsche-bank", "module_id": "08", "claim_type": "inference", "presentation_role": "observation", "text": "2019摄影系统将强烈色彩与真实生活并置，形式处理负责统一，选题负责解释人与金融的关系，不能只凭偏蓝色调判断某图属于该体系。", "evidence_ids": [ "e-08-7" ], "confidence": "medium", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-09-49", "brand_id": "deutsche-bank", "module_id": "09", "claim_type": "fact", "presentation_role": "feature", "text": "2019规范对外部品牌营销使用插画设置限制", "evidence_ids": [ "e-09-8" ], "confidence": "high", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-09-50", "brand_id": "deutsche-bank", "module_id": "09", "claim_type": "fact", "presentation_role": "feature", "text": "财富管理、编辑内容与内部传播具有明确例外", "evidence_ids": [ "e-09-8" ], "confidence": "high", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-09-51", "brand_id": "deutsche-bank", "module_id": "09", "claim_type": "inference", "presentation_role": "observation", "text": "当前官网已出现业务与生活主题插画，和2019规范的限制形成明确版本差异；这说明分析必须按时期核对，不能把历史规范当作现行禁令。", "evidence_ids": [ "e-09-8", "current-illustration" ], "confidence": "medium", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-12-52", "brand_id": "deutsche-bank", "module_id": "12", "claim_type": "fact", "presentation_role": "feature", "text": "2019年基础网格为12列×12行，并带外框", "evidence_ids": [ "e-12-9" ], "confidence": "high", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-12-53", "brand_id": "deutsche-bank", "module_id": "12", "claim_type": "fact", "presentation_role": "feature", "text": "网格尺寸由对应版式的标志尺度推导", "evidence_ids": [ "e-12-9" ], "confidence": "high", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-12-54", "brand_id": "deutsche-bank", "module_id": "12", "claim_type": "fact", "presentation_role": "feature", "text": "极端比例可调整为12×6、6×12等结构", "evidence_ids": [ "e-12-9" ], "confidence": "high", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-12-55", "brand_id": "deutsche-bank", "module_id": "12", "claim_type": "fact", "presentation_role": "rule", "text": "2019规范允许胶装文档内侧边距增加4.5毫米，并按横竖版保持既定边距关系。", "evidence_ids": [ "e-12-9" ], "confidence": "high", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-12-56", "brand_id": "deutsche-bank", "module_id": "12", "claim_type": "fact", "presentation_role": "usage", "text": "第72页：网格表将标志、页框、栏沟和识别文字关联", "evidence_ids": [ "e-12-9" ], "confidence": "high", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-12-57", "brand_id": "deutsche-bank", "module_id": "12", "claim_type": "fact", "presentation_role": "usage", "text": "第73页：多种纸张尺寸共享同一构造逻辑", "evidence_ids": [ "e-12-9" ], "confidence": "high", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-12-58", "brand_id": "deutsche-bank", "module_id": "12", "claim_type": "inference", "presentation_role": "observation", "text": "这一网格把标志尺度转化为版面秩序，允许比例变化而保留共同结构；它解释的是2019设计规范，不等同于本报告的编辑网格。", "evidence_ids": [ "e-12-9" ], "confidence": "medium", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-15-59", "brand_id": "deutsche-bank", "module_id": "15", "claim_type": "fact", "presentation_role": "feature", "text": "2019规范规定数字应用将标志置于上方角落", "evidence_ids": [ "e-15-10" ], "confidence": "high", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-15-60", "brand_id": "deutsche-bank", "module_id": "15", "claim_type": "fact", "presentation_role": "feature", "text": "第56页展示手机等载体的旧版传播适配", "evidence_ids": [ "e-15-10" ], "confidence": "high", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-15-61", "brand_id": "deutsche-bank", "module_id": "15", "claim_type": "fact", "presentation_role": "usage", "text": "第30页的移动端与其他格式示例显示，图像主题可变而标志仍保持独立", "evidence_ids": [ "e-15-10" ], "confidence": "high", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-15-62", "brand_id": "deutsche-bank", "module_id": "15", "claim_type": "inference", "presentation_role": "observation", "text": "数字触点适配需同时处理屏幕比例与标志可见性，这里只能分析2019示例，尚不足以推断现行网站和移动应用的完整交互系统。", "evidence_ids": [ "e-15-10" ], "confidence": "medium", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-16-63", "brand_id": "deutsche-bank", "module_id": "16", "claim_type": "fact", "presentation_role": "feature", "text": "封面以人物照片、短标题与角落标志建立入口", "evidence_ids": [ "e-16-11" ], "confidence": "high", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-16-64", "brand_id": "deutsche-bank", "module_id": "16", "claim_type": "fact", "presentation_role": "feature", "text": "第60页示例展示标题层级与留白关系", "evidence_ids": [ "e-16-11" ], "confidence": "high", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-16-65", "brand_id": "deutsche-bank", "module_id": "16", "claim_type": "fact", "presentation_role": "feature", "text": "第64页将部门识别文字应用于会议及简报材料", "evidence_ids": [ "e-16-11" ], "confidence": "high", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-16-66", "brand_id": "deutsche-bank", "module_id": "16", "claim_type": "fact", "presentation_role": "usage", "text": "规范封面：人像承担主体信息，标志与标题分处不同区域", "evidence_ids": [ "e-16-11" ], "confidence": "high", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-16-67", "brand_id": "deutsche-bank", "module_id": "16", "claim_type": "fact", "presentation_role": "usage", "text": "第61页：多种封面示例说明系统可以容纳不同图文比例", "evidence_ids": [ "e-16-11" ], "confidence": "high", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-16-68", "brand_id": "deutsche-bank", "module_id": "16", "claim_type": "inference", "presentation_role": "observation", "text": "印刷示例通过固定标志与文字秩序容纳不同内容，属于官方规范中的应用样本；这些示例不等于已核验的实际印量或全球投放记录。", "evidence_ids": [ "e-16-11" ], "confidence": "medium", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-18-69", "brand_id": "deutsche-bank", "module_id": "18", "claim_type": "fact", "presentation_role": "feature", "text": "2019规范以可进入、友好和功能性描述网点及办公室", "evidence_ids": [ "e-18-12" ], "confidence": "high", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-18-70", "brand_id": "deutsche-bank", "module_id": "18", "claim_type": "fact", "presentation_role": "feature", "text": "页面展示网点外部形象的单一示例", "evidence_ids": [ "e-18-12" ], "confidence": "high", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "c-18-71", "brand_id": "deutsche-bank", "module_id": "18", "claim_type": "inference", "presentation_role": "observation", "text": "空间表达在现有资料中只有有限样本，能够确认官方意图及一个网点示例，尚不足以建立建筑、办公、导视与分行的完整设计规则。", "evidence_ids": [ "e-18-12" ], "confidence": "medium", "publishable": true, "qualification": "规范类规则仅对应2019年第三版；未验证为2026年现行要求。" }, { "claim_id": "current-illustration-feature", "brand_id": "deutsche-bank", "module_id": "09", "claim_type": "observation", "presentation_role": "feature", "text": "当前官网业务介绍可见蓝色人物、移动设备与生活场景插画，说明旧版限制不能直接套用于现行页面。", "evidence_ids": [ "current-illustration" ], "confidence": "high", "publishable": true }, { "claim_id": "c-10-83", "brand_id": "deutsche-bank", "module_id": "10", "claim_type": "fact", "presentation_role": "feature", "text": "2018事业部图标采用简洁线性轮廓与圆角连接", "evidence_ids": [ "e-10-19" ], "confidence": "high", "publishable": true, "qualification": "仅对应2018年私人及商业银行事业部规范，不推定现行全集团适用。" }, { "claim_id": "c-10-84", "brand_id": "deutsche-bank", "module_id": "10", "claim_type": "fact", "presentation_role": "feature", "text": "需要强调时可增加圆形框架", "evidence_ids": [ "e-10-19" ], "confidence": "high", "publishable": true, "qualification": "仅对应2018年私人及商业银行事业部规范，不推定现行全集团适用。" }, { "claim_id": "c-10-85", "brand_id": "deutsche-bank", "module_id": "10", "claim_type": "fact", "presentation_role": "feature", "text": "图标可组合为流程或信息图", "evidence_ids": [ "e-10-19" ], "confidence": "high", "publishable": true, "qualification": "仅对应2018年私人及商业银行事业部规范，不推定现行全集团适用。" }, { "claim_id": "c-10-86", "brand_id": "deutsche-bank", "module_id": "10", "claim_type": "fact", "presentation_role": "rule", "text": "2018事业部规范禁止图标变形、过粗线条和任意改变风格；复杂主题中应完整展示图标。", "evidence_ids": [ "e-10-19" ], "confidence": "high", "publishable": true, "qualification": "仅对应2018年私人及商业银行事业部规范，不推定现行全集团适用。" }, { "claim_id": "c-10-87", "brand_id": "deutsche-bank", "module_id": "10", "claim_type": "fact", "presentation_role": "usage", "text": "第19页：基础图标与圆形框架形成不同强调层级", "evidence_ids": [ "e-10-19" ], "confidence": "high", "publishable": true, "qualification": "仅对应2018年私人及商业银行事业部规范，不推定现行全集团适用。" }, { "claim_id": "c-10-88", "brand_id": "deutsche-bank", "module_id": "10", "claim_type": "inference", "presentation_role": "observation", "text": "这些图标规则说明事业部如何把复杂概念压缩为一致线性语言，不能直接推广为当前全集团图标库，也不能据此补画未公开的图标。", "evidence_ids": [ "e-10-19" ], "confidence": "medium", "publishable": true, "qualification": "仅对应2018年私人及商业银行事业部规范，不推定现行全集团适用。" }, { "claim_id": "c-13-89", "brand_id": "deutsche-bank", "module_id": "13", "claim_type": "fact", "presentation_role": "feature", "text": "2018事业部规范通过大数字、图标和简短文字组织信息", "evidence_ids": [ "e-13-20" ], "confidence": "high", "publishable": true, "qualification": "仅对应2018年私人及商业银行事业部规范，不推定现行全集团适用。" }, { "claim_id": "c-13-90", "brand_id": "deutsche-bank", "module_id": "13", "claim_type": "fact", "presentation_role": "feature", "text": "圆角、品牌纹样填充与轻量线条构成一致处理", "evidence_ids": [ "e-13-20" ], "confidence": "high", "publishable": true, "qualification": "仅对应2018年私人及商业银行事业部规范，不推定现行全集团适用。" }, { "claim_id": "c-13-91", "brand_id": "deutsche-bank", "module_id": "13", "claim_type": "fact", "presentation_role": "feature", "text": "图中67%是规范示例内容，不能当作本次研究的真实统计", "evidence_ids": [ "e-13-20" ], "confidence": "high", "publishable": true, "qualification": "仅对应2018年私人及商业银行事业部规范，不推定现行全集团适用。" }, { "claim_id": "c-13-92", "brand_id": "deutsche-bank", "module_id": "13", "claim_type": "fact", "presentation_role": "rule", "text": "2018事业部规范要求清晰简洁，避免图形重叠，使用所属事业部配色并以Display强调关键数字。", "evidence_ids": [ "e-13-20" ], "confidence": "high", "publishable": true, "qualification": "仅对应2018年私人及商业银行事业部规范，不推定现行全集团适用。" }, { "claim_id": "c-13-93", "brand_id": "deutsche-bank", "module_id": "13", "claim_type": "fact", "presentation_role": "usage", "text": "第22页：大数字作为入口，辅助注释围绕图形分层", "evidence_ids": [ "e-13-20" ], "confidence": "high", "publishable": true, "qualification": "仅对应2018年私人及商业银行事业部规范，不推定现行全集团适用。" }, { "claim_id": "c-13-94", "brand_id": "deutsche-bank", "module_id": "13", "claim_type": "fact", "presentation_role": "usage", "text": "第24页：正反例聚焦配色、样式和图形重叠问题", "evidence_ids": [ "e-13-20" ], "confidence": "high", "publishable": true, "qualification": "仅对应2018年私人及商业银行事业部规范，不推定现行全集团适用。" }, { "claim_id": "c-13-95", "brand_id": "deutsche-bank", "module_id": "13", "claim_type": "inference", "presentation_role": "observation", "text": "信息图的价值在于组织事实的层级，而非装饰性图形密度；这里分析的是2018事业部规范示例，没有验证其示例数字或当前年报图表体系。", "evidence_ids": [ "e-13-20" ], "confidence": "medium", "publishable": true, "qualification": "仅对应2018年私人及商业银行事业部规范，不推定现行全集团适用。" }, { "claim_id": "c-21-96", "brand_id": "deutsche-bank", "module_id": "21", "claim_type": "fact", "presentation_role": "feature", "text": "2018事业部规范展示候车亭广告应用示例", "evidence_ids": [ "e-21-21" ], "confidence": "high", "publishable": true, "qualification": "仅对应2018年私人及商业银行事业部规范，不推定现行全集团适用。" }, { "claim_id": "c-21-97", "brand_id": "deutsche-bank", "module_id": "21", "claim_type": "fact", "presentation_role": "feature", "text": "深蓝底与线描图形组合用于产品服务主题", "evidence_ids": [ "e-21-21" ], "confidence": "high", "publishable": true, "qualification": "仅对应2018年私人及商业银行事业部规范，不推定现行全集团适用。" }, { "claim_id": "c-21-98", "brand_id": "deutsche-bank", "module_id": "21", "claim_type": "fact", "presentation_role": "usage", "text": "第25页：候车亭应用把单一线描主体置于大面积蓝色背景", "evidence_ids": [ "e-21-21" ], "confidence": "high", "publishable": true, "qualification": "仅对应2018年私人及商业银行事业部规范，不推定现行全集团适用。" }, { "claim_id": "c-21-99", "brand_id": "deutsche-bank", "module_id": "21", "claim_type": "inference", "presentation_role": "observation", "text": "户外触点目前仅有官方规范中的示意应用，能说明版式适配方向，尚未核实真实地点、投放时间及远距离阅读效果，不能视为现行户外规则。", "evidence_ids": [ "e-21-21" ], "confidence": "medium", "publishable": true, "qualification": "仅对应2018年私人及商业银行事业部规范，不推定现行全集团适用。" } ], "modules": [ { "module_id": "24", "brand_id": "deutsche-bank", "title": "Company Overview", "title_zh": "公司概况", "category": "core", "module_status": "render", "evidence_status": "limited", "skip_reason": null, "analysis": { "field_checks": [ { "field_id": "brand_name", "status": "unknown", "evidence_ids": [] }, { "field_id": "industry", "status": "unknown", "evidence_ids": [] }, { "field_id": "markets", "status": "unknown", "evidence_ids": [] }, { "field_id": "one_sentence_positioning", "status": "unknown", "evidence_ids": [] }, { "field_id": "target_audience", "status": "unknown", "evidence_ids": [] }, { "field_id": "size_stage", "status": "unknown", "evidence_ids": [] }, { "field_id": "recent_developments", "status": "unknown", "evidence_ids": [] } ] }, "presentation": { "layout_preset": "split-analysis", "hero_asset_id": null, "lead_asset_ids": [], "feature_claim_ids": [ "c-02-4", "c-02-5", "c-02-6" ], "rule_claim_ids": [], "usage_claim_ids": [], "observation_claim_id": "c-02-7", "source_ids": [ "current" ], "blocks": [] } }, { "module_id": "25", "brand_id": "deutsche-bank", "title": "Brand Messaging", "title_zh": "品牌信息与表达", "category": "core", "module_status": "render", "evidence_status": "limited", "skip_reason": null, "analysis": { "field_checks": [ { "field_id": "tagline", "status": "unknown", "evidence_ids": [] }, { "field_id": "value_proposition", "status": "unknown", "evidence_ids": [] }, { "field_id": "key_themes", "status": "unknown", "evidence_ids": [] }, { "field_id": "tone_voice", "status": "unknown", "evidence_ids": [] }, { "field_id": "problem_statement", "status": "unknown", "evidence_ids": [] }, { "field_id": "proof_of_promise", "status": "unknown", "evidence_ids": [] } ] }, "presentation": { "layout_preset": "split-analysis", "hero_asset_id": null, "lead_asset_ids": [ "p32", "p35" ], "feature_claim_ids": [ "c-03-8", "c-03-9", "c-03-10" ], "rule_claim_ids": [], "usage_claim_ids": [ "c-03-11" ], "observation_claim_id": "c-03-12", "source_ids": [ "guide", "current" ], "blocks": [] } }, { "module_id": "26", "brand_id": "deutsche-bank", "title": "Product Positioning", "title_zh": "产品／解决方案定位", "category": "core", "module_status": "skipped", "evidence_status": "not_found", "skip_reason": "现有资料尚不足以支持本模块，待补充研究。", "analysis": { "field_checks": [ { "field_id": "product_categories", "status": "unknown", "evidence_ids": [] }, { "field_id": "core_products", "status": "unknown", "evidence_ids": [] }, { "field_id": "features_benefits", "status": "unknown", "evidence_ids": [] }, { "field_id": "claimed_differentiators", "status": "unknown", "evidence_ids": [] }, { "field_id": "pricing_packaging", "status": "unknown", "evidence_ids": [] } ] }, "presentation": { "layout_preset": "split-analysis", "hero_asset_id": null, "lead_asset_ids": [], "feature_claim_ids": [], "rule_claim_ids": [], "usage_claim_ids": [], "observation_claim_id": null, "source_ids": [], "blocks": [] } }, { "module_id": "27", "brand_id": "deutsche-bank", "title": "Content Strategy", "title_zh": "内容策略", "category": "core", "module_status": "skipped", "evidence_status": "not_found", "skip_reason": "现有资料尚不足以支持本模块，待补充研究。", "analysis": { "field_checks": [ { "field_id": "channels", "status": "unknown", "evidence_ids": [] }, { "field_id": "themes", "status": "unknown", "evidence_ids": [] }, { "field_id": "formats", "status": "unknown", "evidence_ids": [] }, { "field_id": "cadence", "status": "unknown", "evidence_ids": [] }, { "field_id": "social_engagement", "status": "unknown", "evidence_ids": [] }, { "field_id": "thought_leadership", "status": "unknown", "evidence_ids": [] }, { "field_id": "seo_observations", "status": "unknown", "evidence_ids": [] } ] }, "presentation": { "layout_preset": "split-analysis", "hero_asset_id": null, "lead_asset_ids": [], "feature_claim_ids": [], "rule_claim_ids": [], "usage_claim_ids": [], "observation_claim_id": null, "source_ids": [], "blocks": [] } }, { "module_id": "28", "brand_id": "deutsche-bank", "title": "Strengths", "title_zh": "优势", "category": "core", "module_status": "skipped", "evidence_status": "not_found", "skip_reason": "现有资料尚不足以支持本模块，待补充研究。", "analysis": { "field_checks": [ { "field_id": "positioning_clarity", "status": "unknown", "evidence_ids": [] }, { "field_id": "product_strengths", "status": "unknown", "evidence_ids": [] }, { "field_id": "verified_differentiation", "status": "unknown", "evidence_ids": [] }, { "field_id": "content_practices", "status": "unknown", "evidence_ids": [] }, { "field_id": "customer_feedback", "status": "unknown", "evidence_ids": [] } ] }, "presentation": { "layout_preset": "split-analysis", "hero_asset_id": null, "lead_asset_ids": [], "feature_claim_ids": [], "rule_claim_ids": [], "usage_claim_ids": [], "observation_claim_id": null, "source_ids": [], "blocks": [] } }, { "module_id": "29", "brand_id": "deutsche-bank", "title": "Limitations", "title_zh": "局限与争议", "category": "core", "module_status": "skipped", "evidence_status": "not_found", "skip_reason": "现有资料尚不足以支持本模块，待补充研究。", "analysis": { "field_checks": [ { "field_id": "messaging_gaps", "status": "unknown", "evidence_ids": [] }, { "field_id": "promise_evidence_gap", "status": "unknown", "evidence_ids": [] }, { "field_id": "product_limitations", "status": "unknown", "evidence_ids": [] }, { "field_id": "channel_gaps", "status": "unknown", "evidence_ids": [] }, { "field_id": "criticism_scope", "status": "unknown", "evidence_ids": [] } ] }, "presentation": { "layout_preset": "split-analysis", "hero_asset_id": null, "lead_asset_ids": [], "feature_claim_ids": [], "rule_claim_ids": [], "usage_claim_ids": [], "observation_claim_id": null, "source_ids": [], "blocks": [] } }, { "module_id": "04", "brand_id": "deutsche-bank", "title": "Logo / Identity", "title_zh": "标志与识别", "category": "core", "module_status": "render", "evidence_status": "partial", "skip_reason": null, "analysis": { "field_checks": [ { "field_id": "logo_type", "status": "unknown", "evidence_ids": [] }, { "field_id": "symbol_geometry", "status": "unknown", "evidence_ids": [] }, { "field_id": "wordmark_style", "status": "unknown", "evidence_ids": [] }, { "field_id": "logo_architecture", "status": "unknown", "evidence_ids": [] }, { "field_id": "proportion", "status": "unknown", "evidence_ids": [] }, { "field_id": "clear_space", "status": "unknown", "evidence_ids": [] }, { "field_id": "minimum_size", "status": "unknown", "evidence_ids": [] }, { "field_id": "placement", "status": "unknown", "evidence_ids": [] }, { "field_id": "background_usage", "status": "unknown", "evidence_ids": [] }, { "field_id": "color_variants", "status": "unknown", "evidence_ids": [] }, { "field_id": 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